SEO is evolving. It’s no longer just about matching keywords to queries. Generative Intent combines search intent—what the user is looking for—and user intent—shaped by their history, preferences, and behavior. Generative AI merges both to provide personalized, accurate results. This changes how we approach content strategy. This article explains the distinction between search intent and … Read more
Modern content strategy is moving from keyword lists to entity-based semantic SEO. A well-built topical map shows search engines, humans, and AI assistants exactly how every post fits together. This guide compares the leading SEO topical map tools, shows you when a dedicated platform beats free options, and outlines Floyi’s own 7-step workflow. Along the … Read more
How people search and what they expect from search has changed more in the last year than in the previous decade. If you’re still planning your content around the four classic search intents, you’re missing where real users (and Floyi power users) are headed. I see it every week in Floyi’s SERP Insights, AIRS Analyzer … Read more
Why is Manual Topical Mapping So Hard? A topical map is the single most powerful asset for building topical authority and dominating modern SEO. It is a strategic blueprint that organizes your entire content strategy, ensuring every article you publish proves your expertise to search engines like Google. The concept is powerful. The manual execution, … Read more
What is a Topical Map? A topical map is a comprehensive blueprint for your entire content strategy. It moves beyond a simple list of keywords to create a structured, hierarchical plan that demonstrates deep expertise on a subject. For modern SEO, building a map is the most effective way to signal topical authority to search … Read more
Topical authority is the depth and breadth of your content on a subject, proving your expertise to search engines and users. When you establish this authority, you signal to Google that your website is a credible source, which leads to better Search Engine Optimization (SEO) rankings. This improved visibility attracts more relevant visitors, driving organic … Read more
Let’s be honest. Most SaaS content feels like someone copy-pasted a checklist from 2019 and hoped nobody would notice. But you’re not here for more of the same. You want your content to punch above its weight, drive leads, and actually matter in a world where AI can crank out ten “ultimate guides” before you … Read more