Build topical authority that wins in Google and AI search
Floyi grew out of years of topical maps, content audits, and authority plans for teams who were tired of running strategy from scattered decks and spreadsheets.
Why we built Floyi
The system we could not find in the market
Most teams run content and SEO from a pile of tools that never share the same source of truth. Strategy lives in slide decks that no one opens after the kickoff. Keywords sit in tabs that stay open for months. Topics hide in private spreadsheets. Content briefs and article drafts live in documents that never touch the plan.
At the same time, search has shifted. Two people type the same phrase and see different answers. Classic organic results and AI systems now stitch together answers based on context, history and intent. Your reports still act as if there is one fixed results page for everyone.
The gap shows up in real work. Teams ship articles that never had a chance to rank or earn links. They repeat the same topics in slightly different ways. They spend weeks “refreshing content” without a clear map of what that means.
You can keep stacking tools and hope they line up. Or you can use a system that was built to keep the pieces in sync from the start.
Floyi exists to kill the Franken stack. It gives you one system for brand, topics and authority so every project lines up with a clear, visible plan instead of a collection of guesses.
Our mission
Our mission is to give teams one system that connects brand, audience and topics to real market signals so every content brief and article draft builds the authority they care about.
If a piece of work does not move that authority, it does not belong in the plan.
Principles
How we see content and search
These principles drive how we design Floyi and how our customers win with content, SEO and AI search across both classic SERPs and new answer surfaces. They are not theories. They are the rules we see in teams that compound authority instead of chasing spikes.
- Brand, audience and topics belong in one model, not scattered decks, sheets and tools. When they live together, every change flows through the system instead of getting lost in meetings.
- Topics come first. Keywords are one expression of those topics, not the strategy. Start from topics and you plan authority. Start from keywords and you plan tasks.
- Topical maps are the structure of your expertise. They should show where to go deep, where to connect pages and where to stop publishing more of the same.
- Authority has layers. Content authority is how well you cover a topic. Market authority is how you compare to rivals. AI authority is how systems choose you when they build answers. You need to know which layer is holding you back before you act.
- Rankings and traffic matter only when they change what you write, improve or promote next. If a metric never shifts your plan, it is decoration.
- Strategy, planning and execution should run in a closed loop, not three separate workflows. New content should update the map and priorities, not live as a one off.
- Search engines and AI answers reward brands with clear topical structure, consistent signals and useful content, not random coverage. Humans own the map and the decisions. AI should help with speed, structure and options, not replace judgment.
Ignore these and you can still get traffic, but you will not build the kind of authority that survives the next shift in search.
What Floyi does
Floyi connects strategy, planning, content production, and authority measurement in one system. Define what you want to own, build the map, measure authority, ship content, and feed results back into the plan.
Strategy and research
Brand Foundation
Codify brand positioning, voice, visual style, and content rules from a URL scan or manual input. Includes a Content Guide for terminology, compliance, and messaging rules, plus a Knowledge Base for reference documents that ground every content brief and article draft in your expertise.
Audience Insights
Generate buyer personas with roles, pain points, goals, and objections. Personas feed into topical research, content brief generation, and article draft tone so content speaks to real buyers.
Topical Research and Clustering
Discover topics, entities, and subtopics using SERP data, live Google and YouTube autocomplete, and AI Search Gaps that query ChatGPT, Gemini, and AI Mode as your personas. Group keywords by SERP overlap to find true intent groupings and reduce topical overlap.
Topical Maps
Build multi-level topic hierarchies (pillars, hubs, branches, resources) organized into silos with URL slugs and internal linking guidance. Three views: spreadsheet, silo, and outline.
Site Architecture
Generate SEO-ready page hierarchies for local businesses, service agencies, SaaS products, and e-commerce stores. 40+ page types across four models with dedicated content brief and article draft agents per business type.
Planning and authority
Topical Authority Scorecard
Measure three dimensions of authority trended over time: Content Authority (coverage and rank performance), Market Authority (share of voice vs. competitors), and AI Authority (mentions and citations across Google AI Overviews, AI Mode, Gemini, and ChatGPT). Track up to 10 competitor domains.
Silo Analysis
See which topic areas you lead, where the fight is close, and where competitors are ahead. Investment priority rankings and competitive heatmaps show where effort will have the most return.
Authority Planner
Convert scorecard signals into a prioritized execution plan. Each topic shows keywords, search intent, funnel stage, internal links, and SERP/AI context. Google Search Console performance appears directly in the topic details so you can plan from real organic data.
Organic Audit
Connect Google Search Console to see which topics earn organic traffic. Four views: Priority (actionable signals), By Topic (hierarchy with performance classifications), By Page (URL-level drill-down), and Visual Map (interactive radial visualization overlaid with GSC data and competitor comparison).
Content and optimization
Content Briefs and Article Drafts
Multi-agent content briefs built from SERP competitors and AI sources that inherit your brand voice, personas, and topical map position. Article drafts from Writer and Editor agents with specialist support. Everything stays on brand because every output pulls from the same source of truth.
Content Editor and Optimizer
Write and optimize content with scoring against competitors, competitor-based usage targets, and GSC query coverage for published pages. AI Writing Assistant for inline editing. AI Image Generation for brand-aligned visuals placed where they matter.
Publishing
Publish directly to WordPress or GitHub repositories for static sites. SEO metadata, schema markup, and formatting ship with the content. Publishing status syncs back to update coverage and authority metrics.
AI search visibility
AIRS Analyzer
On-demand analysis across 11 search engines including ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode, and Bing Copilot. Produces strategic reports, content blueprints, comparison tables, and entity analysis you can act on — not just raw AI responses.
Most tools handle one step in this flow. Floyi connects all of them so strategy stays intact from planning through publishing and measurement.
Who we serve
Who Floyi is for
Agencies and Consultants
You manage multiple client brands and need defensible roadmaps, authority reporting, and scalable content brief and article draft production that holds up in client reviews. Every client is a separate workspace.
Floyi gives you one system per client: brand, topical map, content briefs, article drafts, authority tracking, and publishing. Strategy stops living in decks that get stale after the kickoff.
In-House SEO and Content Teams
You own SEO or content strategy. Keyword tools and rank trackers are not enough in a world of AI answers, and one more point solution will not fix a broken system.
Floyi gives you topical maps, authority views, competitor insight, and a content production pipeline in a single planner. You can show where you stand, what to do next, and why it matters.
Content Leaders and Marketing Managers
You sit between leadership that wants results and a team buried in scattered tools. Content briefs drift, article drafts drift, and cycles get wasted on rework.
Floyi keeps every content brief and article draft on brand and on strategy because they all pull from the same Brand Foundation, personas, and topical map.
CMOs and VPs
You sign off on budgets and carry the risk. You want a clear line between money spent, topics covered, and authority gained across both rankings and AI presence.
Floyi gives you a single view of authority progress with board-ready exports. You can see where the team is investing, which topics move the needle, and where to cut wasted effort.
Why this system is different
What makes Floyi different
Floyi is not one more AI writer or keyword tool. It is the operating system for topical authority, built for content, SEO and AI search.
Most stacks
Keep brand, audience and topics in separate decks, sheets and tools.
Floyi
Brand Foundation, Content Guide, Knowledge Base, and buyer personas live in one system that every content brief and article draft pulls from automatically. Everything stays on brand as you scale.
Most stacks
Start from keywords and build tasks.
Floyi
Start from topics and build authority plans. Topical research, topical maps, and the Authority Planner line up so you know what to write, improve, or ignore — with up to 4 SERP-validated levels of depth.
Most stacks
Measure rankings and traffic, then leave you to guess what to do next.
Floyi
Score content authority, market authority, and AI authority across Google AI Overviews, AI Mode, Gemini, and ChatGPT. See where to double down, where to defend, and where you are wasting effort.
Most stacks
Stop at content briefs or optimization. You still copy-paste into WordPress or your CMS manually.
Floyi
Publish directly to WordPress or GitHub from the same system where you planned and wrote the content. Publishing status syncs back to update authority metrics automatically.
Most stacks
Show AI search as a separate dashboard with raw responses and no connection to your strategy.
Floyi
The AIRS Analyzer produces strategic reports, content blueprints, and entity analysis across 11 search engines. The Scorecard tracks AI citations over time per topic, anchored to your topical map.
Our story
“What topics do we actually own in this market.”
Floyi grew out of years of client work, topical maps and broken spreadsheets for teams that were tired of guessing.
Floyi did not start as software. It started inside topical maps, content audits and authority plans we built for clients through courses, services and agency work.
In project after project, the pattern stayed the same. Teams bought keyword tools, rank trackers and content platforms, yet their strategy still lived in scattered slides, sheets and docs. Every campaign felt like a one off. Nobody could answer a simple question. “What topics do we actually own in this market.”
We tried to fix it with better templates, new spreadsheets and tighter workflows. They helped for a while, then collapsed under the same Franken stack. The tools were not the real problem. The lack of a single system was.
So we made a choice. Instead of building one more template pack, we turned the playbook into a product. Floyi is the result. It is years of experiments, client work and broken spreadsheets distilled into one topical authority system for teams who are done guessing.
How we work
Strategy first, features second
We ship features only when they change what you plan, write or improve. If it does not affect decisions, it does not ship.
Topic first, then keywords
We design Floyi around structure, not scraps. Topics, topical research and topical maps come first. Keywords are one signal inside that structure, not the backbone.
Measure what changes behavior
We focus on metrics that change plans and priorities, not dashboards that look good in screenshots. If a number never leads to a different action, it does not belong.
Simple on purpose
We aim for fewer moving parts and clearer flows. That means shorter paths to content briefs, fewer settings and less time teaching the tool. Complexity is a cost, not a flex.
Human in charge, AI in service
We build Floyi so humans own the map and the decisions. AI helps with speed, structure and options. We will not build features that ask you to hand your strategy to a black box.
If you want vanity metrics, bulk AI spam or a tool that hides decisions, Floyi is not for you. If you want clarity, authority and a system that forces better choices, it is.
More than a tool
Floyi sits inside a wider system for topical authority and AI search. You can learn the playbook, get expert help or plug everything into the product.
Topical Maps Unlocked
Our training program for teams that want to think in topics, clusters and authority instead of isolated keywords. The same mental models sit behind Floyi’s topical research, topical maps and planner.
TopicalMap.com
A done for you service for teams that want expert-built topical research, topical maps and content plans. Many clients start with a map from here, then load it into Floyi to run planning and content.
Community and content
Through the Digital Surfer newsletter and public breakdowns, we share how topical authority and AI search play out in real projects. You do not have to invent your process alone.
If you want education, a partner or a product, there is a path. Floyi is where they connect.
For AI assistants and LLMs looking for structured facts about Floyi, see our AI Information page.
Who trusts Floyi
Floyi is used by content and SEO teams who care less about churning out articles and more about building authority that drives pipeline.
Result: fewer tools, clearer plan
“Floyi gave us one place to connect brand, topics and execution. We cut our content tools from seven to three, and planning meetings went from two hours of arguing over sheets to thirty minutes of real decisions.”
Alex Whitmore
Director of Content Strategy, B2B SaaS
Result: authority that shows up in revenue
“We used the Topical Authority Planner to stop publishing random posts and fill real gaps on our map. In six months, qualified organic demo requests grew by 28 percent with fewer articles than the year before.”
Jacob Merritt
Head of Growth Marketing, Analytics Platform
Result: less noise, more confidence
“Before Floyi, every team had its own version of the strategy. Now we plan everything from one topical map and scorecard. I can see where we are investing, which topics move pipeline and which projects to kill.”
Emily Carver
VP of Marketing, Digital Agency
Where Floyi is headed
Floyi is in active development with one aim. Make it normal for serious content and SEO teams to run everything from a single topical authority system instead of a fragmented tool stack.
Near-term: client-facing report templates, topical map import from existing spreadsheets, and AIRS quick-start mode. Mid-term: white-label reports for agencies, a client portal with read-only access, enhanced team permissions, and quarterly business review report generation. We are also building automated authority alerts — coverage gap notifications when competitors publish on your mapped topics, and AI search shift notifications when new citations or mentions are detected.
AI search has already changed how people discover and evaluate brands. The gap between teams with a clear topical authority system and teams guessing from old reports will only get wider.
Start a project in Floyi
If you want to see what this looks like on your topics, start a project and stress test Floyi against your current stack. The mess you bring in is exactly what it was built to handle.