For Marketing Leadership
Your content investment shouldn't be invisible to your CEO.
Floyi gives growth-stage marketing leaders a single closed-loop authority system. One topical map your teams and agencies execute against. One scorecard that ties content investment to coverage, market share and AI presence. Reporting your CEO will read.
Built for marketing leaders at growth-stage brands between $5M and $50M ARR. Larger enterprises welcome to evaluate.
The Quarterly Question You Don't Have a Clean Answer To
Your CEO asked it last quarter. Your CFO asked it the quarter before. The board is asking it next quarter.
"What did our content investment build?"
You can list the outputs. Twelve pillar pages. Forty supporting articles. Three landing pages. A new audience persona deck. A brand voice refresh. The agency invoice for $180K. The in-house team headcount.
What you can't show, in one screen, is what those outputs added up to. Authority across which topics. Share of voice gained where. AI presence improved how. The investment-to-outcome line that finance and the board actually read.
That gap isn't a reporting problem. It's a system problem. Your strategy lives in one place. Your execution lives in another. Your measurement lives in a third. Nobody owns the connection between them.
Here's What Most Marketing Leaders Won't Say Out Loud
You hired the agency because they had the methodology you didn't. They send you monthly reports. The reports show rank tracking, traffic charts and a list of pages published. You read them, you nod, you forward them to the CFO when retainer renewal comes around.
The thing nobody says out loud at this stage is that you have no independent way to know whether the agency is winning. You know they're working. The reports prove that. Whether the work is moving authority is a question you take their word for.
Most marketing leaders accept this because the alternative looked like building an in-house equivalent of the agency's reporting stack. That was always too expensive. Until now, the alternative didn't exist.
One closed-loop authority system. One topical map. One scorecard.
Investment, execution and outcome in one place.
What You Bring to Your Next Leadership Meeting
| What leadership wants to know | What you can now answer |
|---|---|
| What did our content investment build? | Here's the topical map and the coverage gained against it. Authority Scorecard year-over-year, by silo. |
| Are we winning against [competitor]? | Here's our share of voice across our priority topics. Where we lead, where the fight is close, where they're ahead. |
| Are we showing up in ChatGPT? | Here's our AI Authority trend across AI Overviews, AI Mode, Gemini and ChatGPT Search. By topic. |
| What's the plan for next quarter? | Here's the prioritized publish queue from the Authority Planner. Tied to the topical map your team approved. |
| How do we know the agency is delivering? | Here's the same Scorecard the agency runs. We see what they see. |
| Where's the bottleneck? | Here's the Silo Analysis. Three silos under-covered, one over-covered, two contested. |
The point isn't to replace the agency or the team. It's to govern them with evidence.
The Three Authority Pillars Where Investment Compounds
Authority without measurement is just opinion. Floyi measures three pillars and combines them into one Topical Authority Score. The story for your board is that investment compounds at each pillar:
Content Authority compounds where coverage ships and ranks. The pillar your CFO has heard about for a decade. The pillar that ties content spend to organic traffic. The pillar that justifies last year's budget.
Market Authority compounds where share of voice grows against your real competitive set. The pillar your board assumes you measure and you've never had clean numbers on. The pillar that turns a flat traffic chart into "we're winning these topics."
AI Authority compounds where mentions and citations grow across AI Overviews, AI Mode, Gemini and ChatGPT Search. The pillar your board is starting to ask about. The pillar your "AI-native" upstart competitors are using to pitch your accounts.
The Topical Authority Score combines all three. If any pillar is weak, the score reflects it. Every QBR includes the trend on all three. One slide. Three lines. Investment-to-outcome.
From Investment Approval to Board Report
The five layers that matter for marketing leadership. Each maps to a governance moment in your year:
Brand Foundation: the approved narrative. Mission, voice, USP, positioning, competitors. Approved by you once. Inherited by every brief, draft and report. The "are we on-brand" debate stops being a debate.
Topical Map: the strategy artifact you approve. Validated against SERP data. Visible to in-house teams, agencies and freelancers. The contract that says what gets built. Anyone working on the brand is working on the same map.
Topical Authority Scorecard: the board report. Measures Content, Market and AI Authority continuously. Tracks rankings. Tracks AI mentions and citations across AI Overviews, AI Mode, Gemini and ChatGPT Search. Exports as a board-ready PDF in the format your CFO will read.
Silo Analysis: the resource allocation argument. Shows which topic areas you lead, where the fight is close, where competitors are ahead. Investment priority rankings make budget reallocation defensible.
Authority Planner: the execution discipline you can audit. Prioritized 60-day publish queue from the scorecard signals. The thing you point at when someone asks "what are we working on now."
You stop paying for execution you can't measure. You start paying for an authority story you can defend.
If you can't tell your CEO what your content investment built, Floyi is the right decision.
Start FreeOne Topical Map. Every Team. Every Agency. Every Quarter.
The version of marketing governance most CMOs have today is parallel systems. The in-house team runs one strategy. The agency runs another. The freelancer covers a third area. The leadership reports come from each of them, in different formats, with different metrics, telling different stories.
Floyi consolidates this. One topical map per brand. Visible to in-house, agency and freelancers. Every brief, draft and report ties back to it. The Scorecard updates whether the work shipped from in-house or from the agency. The Planner shows the prioritized queue regardless of who's executing.
Your governance becomes simpler because the map is the contract. Anyone working on the brand works on the same map.
"The Authority Scorecard changed how our CFO talks about content. He used to skim the traffic charts and move on. Now he pulls up the investment-to-outcome slide himself before I even present it. First time in three years he's actually reading the content report without me walking him through it."
Rachel Simmons, VP Marketing
Conduit Analytics (B2B SaaS, ~$14M ARR)
Objections You Are Already Thinking
"We already have brand tracking software."
Brand tracking measures sentiment. Floyi measures topical authority across rankings, share of voice and AI presence. Different problem.
"Our agency handles SEO."
Then they should run this with you. Floyi gives you the artifacts to validate what they tell you. See how agencies run this alongside you.
"Our content team is small."
Floyi makes small teams measurable. See how in-house teams use the same system.
"Is this another reporting tool?"
It's the system the reporting comes out of. Most reporting tools sit downstream. Floyi sits upstream. The map is the system.
"We're not sure AI search matters yet."
Weight it that way. AI Authority is one of three pillars. Content and Market do the heavier lift today. AI Authority is your hedge.
Security and Account Access
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You already know the questions are coming. Now you can have the answers ready.
Make your content investment visible to your CEO.
Run your first Topical Authority Scorecard this week. Walk into your next leadership meeting with the investment-to-outcome line your CEO has been waiting for.