The X-Ray for Content Strategy
Paste any URL. In minutes, see the exact Pillar-Hub-Branch topical structure that drives their SEO. Reverse-engineer any competitor's roadmap.
Strategy Discovery
Don't Just See Pages. See The Plan.
Reverse-Engineer Authority
See exactly how competitors structure their content to dominate niches. No sitemaps required—our crawler discovers the map for you.4-Level Semantic Hierarchy
Most tools just show a flat list of URLs. Floyi auto-clusters every page into a strategic architecture: Pillars (L1), Hubs (L2), Branches (L3), and Resources (L4).
Semantic Clustering
We use vector embeddings to group content by meaning, not URL structure.
Centroid Identification
Automatically pinpoints the "Core Page" that defines each cluster, so you know exactly which page is anchoring the topic.
Gap Analysis
Find What They Missed
Steal Their Strategy. Fill Their Gaps.
Stop guessing what to write next. Use your competitor's missed opportunities as your roadmap to outrank them.Automated Gap Detection
Our AI compares their pillars against semantically related entities to generate a list of Missing Topics.
Topical Focus Score
Get a 0-10 grade on how focused their strategy is. Spot "kitchen sink" blogs vs. disciplined authorities instantly.
Divergent Topic Detection
Identify content that drifts from the core strategy (Similarity < 80%). See where they are diluting their own authority.
Visual Map
See The Whole Structure At Once
Read The Shape, Not Just The List
A tree tells you what the audit found. The map shows you the shape of it — the site at the centre, pillars radiating outward, and each topic’s subtopics always sitting behind it. Turn on pages when you want to see where the volume actually went.Color by Topic Strength
Every topic is shaded by how cleanly it separates from its neighbours. Weak and overlapping topics surface immediately instead of hiding in a table.
Topics First, Pages On Demand
The map opens as pure structure. Tick Show pages and every analysed page drops onto the topic it was grouped into, so a pillar carrying far more or far fewer pages than expected is obvious at a glance.
Built For Big Sites
A thousand-page audit still reads as a shape, not a hairball. Zoom, pan, isolate a topic and its connections, expand to fullscreen, and export the map as a PNG for your report or deck.
Universal Scanning & Export
From discovery to boardroom-ready reports in minutes.
Universal Crawling
Competitor? Client? Legacy site? If it’s public, we can map it. Handles redirects, trailing slashes, and HTTP/HTTPS automatically.
No Sitemap Needed
Smart "Force Crawl" mode discovers pages by following links, even if no XML sitemap exists.
Excel & Google Sheets
Export the full hierarchy, page counts, and scores to .xlsx or Google Sheets for team analysis.
Board-Ready Reports
Generate polished PDF, Word, or HTML reports summarizing the strategy strengths and weaknesses, or send them straight to Google Docs.
Tree or Visual Map
Read results as a drill-down hierarchy or as an interactive map of the site’s topical structure. Toggle individual pages on or off, and export the map as a PNG.
Multi-Language Ready
Auto-detects content language for accurate semantic clustering across global sites.
Smart Filtering
Exclude non-content pages (Homepages, categories, excessive tags) to keep the map clean.
Common Questions
How is this different from Organic Audit?
Organic Audit connects Google Search Console data to your topical map to show real clicks, impressions and position (Validation). Topical Audit discovers unknown maps from any website (External/Discovery). Full details are in the Topical Audit documentation.
Do I need a sitemap?
No. If a website lacks a sitemap, our Force Crawl mode follows internal links to discover pages automatically.
What does the Topical Focus Score mean?
It is a 0-10 rating of strategy focus for the whole site. A score of 8-10 means the site stays strictly on-topic. 1-4 indicates scattered, "kitchen sink" content that confuses search engines. Individual topics get their own Topic Strength band, which shows how cleanly each one separates from its neighbours.
What is the Visual Map?
A second way to read any audit. Instead of a hierarchy list, you get an interactive picture of the site’s topical structure — the site at the centre, pillars radiating outward, and every subtopic sitting behind its parent. It opens as topics only; tick Show pages to drop every analysed page onto the topic it was grouped into. Color it by Topic Strength and weak or overlapping topics stand out at a glance.
Can I audit subfolders?
Yes. You can enter
example.com/blogorexample.com/knowledge-baseto restrict the audit to that specific section.
Related Tools
Topical Authority
Measure your own authority and compare it against audited competitors.
Topical Maps
Build your own four-level map informed by competitor audit findings.
Content Plans
Turn competitor gaps into a prioritized publishing queue.
AIRS Analyzer
Track AI search visibility alongside topical audit insights.
SERP Clustering
Group keywords by intent before building your own topical map.
Briefs & Drafts
Generate briefs and drafts for the gaps you find in competitor strategies.
See The Strategy Behind The Rankings
Stop analyzing pages. Start analyzing architecture.