Data Backed Briefs.
On Brand Drafts.
Turn any keyword or topic into a SERP fueled brief and a writer ready draft. Combine live search data, competitor analysis, brand rules, personas, and internal links so every article starts with a clear playbook.
Give Writers Everything In One Place
Briefs and drafts stay tied to your map, personas, and authority goals.
SERP based structure
Analyze top ranking pages to suggest headings, sections, and content flow. Writers see what already works before they write a single line.
Title options that fit the SERP
Briefs generate several title options written with different strategies, then rank them so the strongest leads. Each is phrased the way pages already ranking name the topic, and you can switch to any option in one click.
Competitor analysis
Compare how key competitors cover the topic. Spot gaps, overused angles, and differentiation opportunities directly inside the brief.
Information gain, not rehash
Floyi inventories what already ranks, shows the claims multiple pages agree on so you cover the table stakes, then finds the net-new angles only you can add. Angles are grounded in your brand and Knowledge Base, and gaps that need your own data are flagged so you can supply the proof.
Entity and concept coverage
Surface important entities, concepts, and related topics to include. Reduce thin content and make each article feel complete to humans and search engines.
Brand, persona, and knowledge base context
Pull in brand voice, target persona, buyer stage, and Knowledge Base documents. Scope which documents or categories are used per brief so AI agents reference the right materials.
Custom instructions
Tell the Brief Agents exactly what you want. Add instructions like "write this as a listicle" or "focus on beginner audiences" and the AI follows your direction instead of defaulting to competitor patterns.
Internal links and anchors
See suggested hub pages, supporting articles, and anchor phrases based on your topical map and existing URLs. Writers know exactly where to link and what text to use.
AI generated drafts
Turn an approved brief into a structured draft that follows your headings, goals, and examples. Use it as a starting point for editors instead of a blank document.
On-brand and coverage-complete by default
Your Brand Foundation, personas, Content Guide, and optimizer coverage terms already live in Floyi, so every draft starts from them automatically — no re-briefing the AI. A draft written from scratch in a blank AI chat enforces none of that, so it is on-brand by accident, not by default.
How Briefs & Drafts Work
Go from keyword to ready to edit draft in four steps.
Step 1: Pick a topic
Start from a topic in your Authority Planner, or paste a new keyword. Choose the target persona and buyer stage if they are not already set.
Step 2: Generate the brief
Floyi pulls SERP results, competitor pages, entities, and your brand settings to build a structured brief. Review sections, add notes, and lock in internal link targets.
Step 3: Refine for your team
Edit headings, reorder sections, and set word count targets. Add examples, tone notes, or special requirements so the brief reflects how your team writes.
Step 4: Create the draft
Generate an AI draft that follows the brief. Publish directly to WordPress, export to Docs, or share with your team — and let editors focus on sharpening instead of starting from scratch.
Writers And Editors Actually Use These Briefs
Floyi is freaking amazing, man! It solves exactly my need for perfect brief research out of the box, that can fully incorporate audience data. I love seeing actual SEOs building SEO tools
Vukasin Ilic
Owner, SEO Agency
Our writers stopped spending half the day in SERPs. They open a Floyi brief, skim the draft, and start editing. Quality went up while research time dropped.
Samantha Williams
Content Manager, SaaS
Having briefs, drafts, and link instructions in one view cut our back and forth with freelancers by more than half.
Mike Chen
Head of Content, SaaS
Frequently Asked Questions
What information is included in a brief?
Each brief includes the target keyword or topic, search intent, suggested heading structure, key entities and concepts to cover, competitor notes, internal link suggestions, and strategic goals tied to your topical map and buyer journey.
How are drafts created from the brief?
Once a brief is approved, Floyi uses the headings, goals, entities, and link instructions as constraints for the AI writer. The draft follows your structure and guidance instead of inventing its own angle from a single keyword.
How does Floyi make sure my content adds something new?
Every brief runs an information gain pass. Floyi inventories the facts the top results already cover, surfaces the claims multiple pages agree on so you cover the table stakes, and finds the net-new angles your page can add that none of them say. Those angles are grounded in your Brand Foundation and Knowledge Base, so they are things only you can credibly claim. When a promising angle needs data only you have, Floyi flags it as a blocked opportunity for you to fill in, and the Content Editor quality score later checks which net-new points actually made it into the draft.
Can I customize the brief template?
Yes. You can toggle sections on or off, reorder them, and add custom guidance fields such as tone, examples, or compliance notes. You can also add custom instructions that override the AI default content type and structure decisions, for example telling the Agents to write a listicle or focus on beginner audiences. Save templates for different content types like blog posts, landing pages, or comparison pieces.
How does this connect to my topical map and planner?
Briefs that start from a mapped topic stay linked to that node. You can open the same topic in Planner to see status, priorities, and authority impact, or jump back into the brief and draft view when it is time to write. See the Content Briefs docs for both briefing modes.
Do briefs and drafts update if SERPs change?
You can refresh SERP data for a brief to see updated competitors and ranking pages, then regenerate sections or drafts as needed. This keeps long running projects aligned with current results.
How many briefs and drafts can I generate?
You can generate as many briefs and drafts as your credit balance allows. Pro and Scale plans include monthly credit allocations, and you can top up with PAYG credits whenever you have a larger production cycle.
Stop Writing Briefs From Scratch.
Let Floyi handle the SERPs, entities, and first draft so your team can focus on expert edits and publishing.