Content Briefs

Content Briefs turn topics or queries into structured outlines with clear goals, headings, entities and link plans. Floyi supports multiple paths to briefs:

1. Topical Authority strategy flow – briefs generated from the Planner for topics in your Topical Map or Site Architecture
2. Standalone briefs – research heavy, query anchored briefs that are not tied to the map

Within the Topical Authority flow, briefs behave differently for Local Pages (from Site Architecture) versus Resource Pages (from Topical Map).

This page explains all paths and when to use each. For an overview of how briefs fit into Floyi’s content production system, see Briefs and Drafts.

Briefs created from the Topical Authority Planner:

• Start from a topic in your validated map
• Use existing SERP and AI data from Scorecard and Planner
• Sit next to internal links, anchors and publish state
• Are ideal when your plan is already defined and you want to ship inside it

These briefs are part of the integrated “Topical Authority briefs and drafts” workflow available on all paid plans.

Briefs created in the Briefs & Drafts page:

• Start from a search query, not a map topic
• Run their own SERP scraping and competitor analysis
• Include an outline review stage before full generation
• Are ideal when you are testing new query spaces or creating one off content

Standalone briefs and their connected drafts are available to Pro and Scale plans.

• Topical Authority integrated briefs

  • Go to Topical Authority → Planner
  • Open a page level topic in the hierarchy and use the brief controls in the topic drawer

• Standalone briefs

  • Go to the Content Briefs tool in the main navigation (name may appear as “Briefs & Drafts”)
  • This opens the standalone briefing workspace

Both paths share a similar brief output format so writers can switch between them easily.

Use Planner based briefs when:

• You already have a vetted Topical Map
• You are working inside the authority plan for a brand
• You want internal links, anchors and publish state tied to every brief
• You want predictable costs based on existing SERP and AI data

This is your default for ongoing authority work.

Before using this flow:

• A Topical Map must be validated and promoted into Topical Authority
• Topical Authority Scorecard must have at least one recent run for that map and domain
• Planner must show topics with URL slugs and metrics

1. Open Topical Authority → Planner.

2. Use filters to find topics to work on, for example:

   • High importance and not published
   • Ranked on page 2 and missing from AI search

3. Click a page level topic to open the details drawer.

4. Review existing content info:

   • Suggested title
   • Content type
   • Buyer journey stage

5. Click Generate brief.

6. Confirm:

   • Brand Foundation
   • Persona
   • Any internal links and anchors you want locked in

7. Review the credit estimate and start generation.

Floyi uses:

• The map topic and URL slug
• SERP and AI context already stored for that topic
• Your brand and persona inputs

to generate the brief.

Exact sections can vary, but a typical brief contains:

• Topic summary and goals
• Title and meta description
• Primary and secondary target queries
• Audience and persona notes
• Page role within the map (pillar, cluster, supporting piece)
• Outline with H2 and H3 structure
• Entities and concepts to cover
• Internal link targets and anchor suggestions
• External link notes if available
• Recommended content type and length guidance
• Competitor Content Gaps with Information Gain and AI citation scores

The brief is linked back to the topic in Planner. The node’s “Has brief” status updates automatically so filters stay accurate.

Briefs include a scored list of competitor content gaps — topics and angles that existing ranking pages do not cover well. Each gap is scored on two dimensions:

Use these scores to prioritize which gaps are worth covering in your content. Gaps with high IG and high AI Cite represent the strongest opportunities to differentiate and earn visibility in both traditional and AI search.

Beyond scoring gaps, every brief runs a dedicated information gain research pass. Floyi inventories the facts the current top results already cover, then identifies net-new angles your page can add that none of them say.

• Grounded in your brand: net-new angles come from your Brand Foundation (your USP, market position, and values) and your Knowledge Base — Floyi searches your uploaded documents for supporting data, so the additions are things only you can credibly say
• No invented facts: promising angles that nothing can back up are never stated as fact. Instead they appear as Blocked Opportunities on the brief, so you can decide whether to supply the proof (see below)
• Carried into the draft: the draft writer weaves the grounded angles into your content, and the editor’s Quality tab verifies which ones actually made it in through its Information Gain dimension

This applies to both Planner based and standalone briefs. It is how Floyi ensures each page adds something original instead of repeating what already ranks, which matters for both traditional rankings and AI search citations.

Sometimes Floyi finds a strong angle no competitor covers, but nothing in your Brand Foundation or Knowledge Base can back it up — for example, before-and-after results from your own client work. Floyi will not invent numbers, so instead of stating the claim it lists the angle under Blocked Opportunities on the brief, marked needs your data.

Each blocked opportunity has an Add data button. Enter the facts, statistics, or first-hand results you want the article to use, choose which section they belong in, and save. Floyi then:

• Writes your data into that section of the brief as a required point, exactly as you entered it — your numbers are never altered
• Promotes the angle to a grounded net-new target, so the next draft states it and the Quality tab tracks whether it landed

This turns a gap only you can fill into publishable, differentiated content, and it is the fastest way to add first-hand expertise — which both Google and AI search reward. Blocked Opportunities appear anywhere you view a brief: the brief results view, the Planner’s brief view, and the brief panel in the content editor. If your Knowledge Base already covers the angle, Floyi grounds it automatically and no blocked opportunity appears.

For Resource Page briefs (from your Topical Map) and standalone briefs, Floyi generates several title options instead of a single title, then ranks them and puts the strongest one forward as the brief’s title. Each option is written with a different strategy — one that matches your exact query, one phrased the way the pages already ranking say it, one that leads with a reader benefit, one that mirrors the dominant format on the SERP, and a contrarian angle — so you can compare genuinely different directions.

• Phrased for how pages actually rank: title generation studies how the top results and AI answers name the topic, so it uses natural wording that matches the search instead of forcing your keyword into an awkward line
• Pick any option in one click: open the brief in edit mode to see every candidate with a one-line reason, and select a different one as the brief’s title
• No repeated formulas: Floyi checks the titles already used on your brand’s other pages and avoids reusing the same structure, keeping titles varied across your site

Site Architecture pages — such as Local service and location pages — use a single conversion-focused title instead of alternate options. The title you select becomes the draft’s title when you create content from the brief; you can still change it later in the Content Editor without affecting the brief.

Planner briefs work differently depending on where the page originated:

Resource Pages use the full 6-agent research workflow:

• Deep SERP analysis and competitor research
• Comprehensive outline with entities and concepts
• Full brief with internal/external link plans
• Leads to drafts with optional Specialist Agents (Fact Check, Research, Intro & Key Takeaways)

This is ideal for educational content, blog posts, and thought leadership pieces.

Local Pages use a streamlined local workflow:

• Focused on service/location page best practices
• Conversion-optimized structure
• Leads to drafts with a Conversion Coach agent instead of research specialists
• Optimized for converting visitors into leads or customers

Local Page briefs are tailored for:

On Pro and Scale plans you can generate multiple Planner based briefs in one operation.

Typical pattern:

1. Filter in Planner for a set of topics.
2. Select several nodes.
3. Use Bulk brief controls.
4. Confirm shared options (brand, persona, model).

Floyi queues separate jobs for each topic and updates Planner as they complete.

Use standalone briefs when:

• You are investigating a new query or topic that is not in your map yet
• You want deeper SERP scraping and competitor analysis
• You need rich external link ideas and a research heavy baseline
• You want an outline review step before committing credits for a full brief

Standalone briefs are useful for:

• New categories and experiments
• Pages that do not belong in the main map, such as campaign pages
• Detailed sales assets and lead magnets

In the Standalone Content Briefs page you have three main sections.

1. Input

   • Search query

     • The main query you want to target, plus country, language and optional location

   • Brand selector

     • Pick the brand so the brief matches your positioning and defaults

   • User links

     • Add internal or external URLs with short descriptions and preferred anchors

   • Options

     • Set brief options such as content type and strategy knobs

   • User keywords

     • Add entities, phrases or related queries that matter to you

2. Analysis and generation

   • Floyi fetches SERPs and scrapes selected competitor pages
   • You see status for the SERP and analysis tasks
   • Once enough data is collected, an outline is drafted
   • You review and approve or adjust the outline before full brief generation

3. Results and history

   • The final brief is displayed with sections for:

     • Goals and angle
     • Outline
     • Entities and key topics
     • Competitor Content Gaps with IG and AI Cite scores
     • Link plan and media notes

   • Past briefs are stored with tabs for current and previous runs

   • You can export the brief as TXT for writers or partners

The outline review step is a key difference from Planner based briefs.

You can:

• Accept the suggested outline
• Edit headings and order
• Request a new outline if something is off

Only after this step do you commit full generation credits.

Both modes use credits, but in different ways.

• Planner based briefs

  • Use Topical Authority data you already pulled for the map where possible
  • Still charge credits for the analysis and generation work needed per topic

• Standalone briefs

  • Always fetch their own SERPs and scrape competitors for the specific query
  • Use more analysis stages, so they usually cost more credits per brief

Floyi shows a clear credit estimate before you start any run. Editing an existing brief or reviewing history is free.

Content Briefs connect directly into the Content Creation workspace.

From either mode you can:

1. Open the brief.
2. Click Create draft or Open in Content Creation.
3. Configure draft settings (model, tone, intent mode, length).
4. Generate a first draft that follows the brief.

• The draft is linked back to the map topic and Planner node
• Status badges in Planner reflect draft progress and editorial state
• You can optionally enable Specialist Agents:
  • Fact Check – verifies claims against web sources
  • Web Research – enriches content with additional sources
  • Intro & Key Takeaways – polishes opening and summary sections

• The draft is linked back to the Site Architecture node
• Uses a Conversion Coach agent instead of research specialists
• Focuses on conversion optimization: CTAs, trust signals, local proof
• Streamlined workflow with lower credit cost per draft

• Drafts are stored in the same “Briefs & Drafts” area
• They do not include internal link suggestions from the Planner, since they are not anchored to the map
• Full Specialist Agent options available

For details on drafting, editing, versions and statuses, see Content Creation.