Topical Authority Planner

The Topical Authority Planner is the action layer of Floyi’s authority system. Scorecard tells you where you stand. Planner turns that insight into a clear list of topics to publish or improve.

Use this page to learn how to navigate the hierarchy, work with Local Pages and Resource Pages, use filters, open topic details, manage Page Details for local sites, and generate briefs.

What the Planner does

Planner works on top of a promoted Topical Map and a Topical Authority calculation.

It:

Shows your full hierarchy from Pillar to Resource level
Separates Local Pages (from Site Architecture) and Resource Pages (from Topical Map) into distinct views
Surfaces Coverage, Visibility, Market Authority and AI presence in AI Overviews, AI Mode, Gemini, and ChatGPT for each node
Lets you filter for the highest impact work
Connects each topic to SERPs, AI Overviews, AI Mode, Gemini, ChatGPT, internal links and content info
Launches integrated brief generation and content workflows with different workflows for Local vs Resource pages

Structural edits happen in Topical Map or Site Architecture. You can also expand your map by adding new topic pillars directly from the Organizer — see Add Topic Silo.

Where to find the Planner

Open your project in Floyi.
In the navigation, go to Topical Authority.
Select Planner.

The toggle at the top switches between three views: Plan for deciding what to work on, Competitors for the Competitor Matrix, and Organizer for restructuring your map.

Planner prerequisites

Planner expects:

A validated Topical Map with URL slugs
At least one Topical Authority calculation run for that map and domain

Without rankings and AI data there is nothing for Planner to prioritize, so always pair it with Scorecard.

Local Pages vs Resource Pages

Planner separates your content into two distinct hierarchies based on where the pages originated:

Local Pages

Local Pages come from Site Architecture and represent service-based or location-based content:

Page Kind	Description
Service	A service you offer (e.g., “Back Pain Treatment”)
Subservice	A specialized variant (e.g., “Chiropractic Care”)
Location	A geographic area (State, City, Neighborhood)
Service+Location	Combined page (e.g., “Back Pain Treatment in Austin”)
Market	Non-administrative region (e.g., “Bay Area”)

Local Pages use a streamlined content workflow with a Conversion Coach agent optimized for local/service pages.

Resource Pages

Resource Pages come from your Topical Map and represent educational, blog, or thought leadership content. These pages use the full content creation workflow with optional Specialist Agents (Web Research, Fact Check, Intro & Key Takeaways).

Switching Views

When your map has both kinds of pages, use the scope toggle to switch between:

Resources — Only pages from Topical Map
Local Pages — Only pages from Site Architecture
All — Combined view of both Local and Resource pages

A map with only resource pages shows Resources (N) instead of the toggle.

The Planner hierarchy

Planner displays the map as a tree in four levels:

Pillar – top level themes
Hub – topic groups under a pillar
Branch – individual topics
Resource – concrete URL level nodes

For each node you typically see:

Topic name
Coverage counts (published versus planned)
Key metrics such as importance, rank windows or AI status badges

You can:

Expand and collapse nodes
Expand all or collapse all
Search across topics in the tree
Turn a topic’s publish toggle on or off. If that changes any of its drafts (publishing marks them Published; unpublishing moves Published drafts to Approved), Floyi asks you to confirm first.

Coverage rolls up, so a Pillar shows how many child topics have content shipped under it.

Funnel stage and search intent

Every topic in the Plan view shows a Funnel stage and a Search Intent. Floyi sets both automatically from each topic’s name and keywords.

Funnel stages:

TOFU (Awareness): the reader is learning and identifying options
MOFU (Consideration): the reader is comparing solutions
BOFU (Decision): the reader is ready to buy and wants final reassurance

Search intents: Informational, Navigational, Commercial, Transactional and Generative. A topic can have up to two.

Changing a funnel stage or search intent

You know your buyers best, so you can correct either value:

Click the funnel stage or the intent letters on a topic row.
Pick a new value from the menu. A funnel stage saves as soon as you pick it. For intent, pick up to two, then click Save. Press Escape, click Cancel or click outside the menu to close it without saving.

Values you set show a dotted underline so you can tell them apart from Floyi’s labels. They stay in place when Floyi reclassifies the map. Renaming or combining a topic in the Organizer clears them, because the topic has changed, and Floyi labels it again.

Your values also guide the brief. When you generate a brief from the Planner, the funnel stage and intent you set are followed, and only the instructions you give for that brief override them.

Briefs and drafts in the Organizer

The Organizer view has a Briefs · Drafts column between Type and Parent Topic. It shows how many briefs and completed drafts each topic has, so you can see what is already in progress while you restructure the map, without switching back to the Plan view. It also helps you tell apart two topics with the same name.

Filters designed for action

Planner is built around filters that answer “What should we do next”.

Open Filter to choose from these groups. Each filter shows how many topics it matches.

Priority & Coverage: High Importance, Under-covered Pillars
Funnel Stage: TOFU, MOFU, BOFU
Search Intent: the five intents
SERP Presence: Not Found in SERP, Top 3, Top 10, Top 20
AI Search Presence: found or not found in AI Overviews, AI Mode, Gemini or ChatGPT
Publishing Status: Not Published, Published
Editorial Workflow: No Brief, Has Brief, No Article, Article Awaiting Review, Article Needs Editing, Article Ready to Publish
Search Demand: ranges of monthly searches

Filters you combine must all match.

You can combine filters, for example:

High importance topics that are not published
Topics in the top 20 that are missing from AI Overviews
Topics with a draft awaiting review

When filters are active, Planner makes it clear which nodes match and which are just context above them.

URL search

The Planner supports searching by URL in addition to topic name.

Click the search mode toggle to switch from Topic to URL.
A dropdown appears showing all ranking and cited URLs from your hierarchy data, with counts for how many topics each URL ranks for and how many AI search citations reference it.
Select a URL or type a path to filter the Planner to only topics where that URL ranks or is cited.

URL matching strips protocol and domain, so you can paste a full URL or just the path segment. This is useful for understanding which topics a specific page covers and where it appears in AI search results.

Actions column

Each row’s Actions column shows where the topic stands in production. Click the topic itself to open its details drawer.

Brief icon

Blue: no brief yet. Click it to open Generate Content Brief.
Yellow, pulsing: a brief is generating.
Green: a brief exists. Click it to view the brief.
Red: brief generation failed. Click it to retry.

Content icon

Gray: generate a brief first.
Blue: ready to generate a first draft. Clicking it creates the article and opens the Content Creation workspace. If the article can’t be created, Failed shows next to the icon. Hover it for the reason, then click the icon to try again.
Yellow: a draft is queued or in progress.
Amber: the draft is awaiting review.
Red: the draft needs editing, or generation didn’t complete.
Purple: the draft is approved.
Green: the article is published.

When a topic has a finished draft, clicking the content icon opens the Article Draft view, with Edit in Workspace and Set Up Draft.

SERP and AI badges

Next to each node you may see small indicators.

Examples:

Rank ranges or icons that show whether you are in Top 3, 4 to 10 or lower
AI badges such as:
- Mentioned (in AI Overviews, AI Mode, Gemini, or ChatGPT)
- Cited
- Mentioned and cited
- Not present
- N/A when no AI search result exists for that topic

Clicking a node opens more detail. You can also open SERP modals from within the topic drawer to see the actual ranking pages you are up against.

Search demand

The Demand column shows how many people search for each topic every month.

First line: the topic’s monthly searches and how its last 3 months compare with the same 3 months a year earlier, with an up or down arrow
Second line: the monthly searches of the topic’s top keyword (hover to see the keyword)
A pillar, hub or branch shows the total for every topic under it. Hover to see how many of those topics Google reports

Hover over a value to see the change (L3M vs Last Year: the last 3 months compared with the same 3 months last year), the top keyword and its cost per click, how many keywords and topics Google reports, and any seasonal peak. Click a value to open the topic’s Search demand section.

How topic volume is counted

Floyi adds up the monthly searches of all of a topic’s keywords. Google groups close variants, such as plurals and reordered words, into one number, so Floyi counts each group once. A keyword shared by two topics counts once in their parent’s total.

The numbers are Google’s 12-month averages. Floyi refreshes them every 30 days at no cost to you.

What the labels mean

0: Google reports 0 searches a month. The topic has too few searches, or Google restricts data for it.
- (not reported): Google reports no number for the topic. Google gives no number below 10 searches a month, and none for restricted topics, even when people search for them. Neither Google nor its data partners report these as 0. The topic still supports its silo, so keep it in your plan. Keyword tools don’t capture every way people search, so a missing number doesn’t mean no one is looking, and you know your brand and audience best.
Updating: Floyi is getting the numbers from Google. They usually show within a few minutes. When Floyi is busier than usual, the tooltip says it may take a little longer. If the search volume provider is having issues, the tooltip says so, and the numbers show as soon as they arrive.
Could not refresh: Google did not answer after several tries. Click Retry to try again.

Your whole map’s total monthly searches shows under the Demand column header. Hover the header to see the exact total and its change over the last 3 months compared with the same months last year. To find topics by size, open Filter and pick a Search Demand range: Not reported (also includes topics Google reports as 0), 10 to 99, 100 to 999, 1K to 9.9K, or 10K+.

To see Search Console impressions next to demand, open the Show/Hide Columns menu and turn on GSC impressions. It shows impressions from your latest import for each topic’s own queries; a parent does not add up the topics under it. Connect Search Console in the Audit tab first.

The Search demand section

Open a topic’s details and expand Search demand to see:

The monthly searches for the last 24 months as a chart
This [level] (for example, This hub): its exact query first, then its other keywords, with close variants shown under the keyword they were counted with. Keywords Google does not report show a dash and add nothing.
[Level below] under it (for example, Branches under it on a hub): one line per topic directly under it, with the total for that topic and everything under it
The total: this topic’s own searches and the total with the topics under it
How the numbers were measured: the date and the country and language

Why other SEO tools show a different number

Other SEO tools estimate volume from their own panels of searchers, so their numbers rarely match Google’s. A topic total also adds many keywords together. To compare tools, check the top keyword’s number, not the topic total.

Topic details drawer

Click any node in the Planner to open the details drawer.

The drawer includes different sections depending on whether the node is a Local Page or a Resource Page.

Common sections (all pages)

For Resource Pages the drawer opens with what the topic is and how many people search for it, then the actions: Content Snapshot & Search Intent, Search demand, Search Console, Content Brief, Article Drafts, People Also Ask and Link Management & Keywords.

Content info
- Suggested content title
- Content type
- Buyer’s journey stage
- Snippet or meta description
People Also Ask
- Shows the People Also Ask questions and answer snippets extracted from SERP data for this topic
- Questions appear after a SERP refresh has been run — if no PAA data exists for the topic, the section is hidden
- Each question displays the answer snippet with a Show more / Show less toggle for longer answers
- Useful for identifying FAQ opportunities and content gaps before generating a brief
- For deeper question research, use PAA Explorer to recursively expand any query into a full question tree up to five levels deep
Metrics
- Importance
- Rank information for your domain
- AI status for this topic
SERP and AI views
- Open a topic’s ranking pages and AI search answers from the SERP and AI columns on its row
Search demand (Resource-level topics)
- The topic’s monthly searches, the change over the year and a 24-month chart
- Every keyword counted, with close variants grouped under the keyword they were counted with
- See Search demand for what each label means
Search Console performance (Resource-level topics)
- Per-topic Google Search Console data, available once you’ve connected GSC and imported data in the Audit tab
- Header line shows total impressions and query count at a glance; click to expand
- Inside you’ll see:
  - Matched URL with a small badge — planned URL (auto-matched from the topic’s URL slug) or manual match (you picked it explicitly)
  - Totals: clicks, impressions, average position, and number of queries driving the page
  - Top queries for the matched URL with their per-query metrics
  - Trend sparklines showing impressions over time (visible after multiple imports)
- Match a URL button appears when the topic has no matched URL yet — pick a real URL from your site that has GSC data, instead of waiting for the slug-based auto-match
- Unmatch removes the link. For manual matches that also changed the topic’s URL slug, you’ll be offered a “revert slug to previous” option so you don’t have to re-edit the slug by hand
- In a team workspace, Match a URL and Unmatch are available to team Owners and Admins
- The refresh icon next to the section header re-fetches GSC data for this topic only (cache-busting)
- For the full GSC view across your map, switch to the Organic Audit tab
Brief management
- View existing brief
- Generate or regenerate a brief for this topic

Page Details (Local Pages only)

For pages created in Site Architecture, a Page Details section appears showing:

Field	Description
URL Path	The full URL path from Site Architecture
URL Slug	The final segment of the URL (editable)
Page Type	The page kind (Service, City, Service+Location, etc.)
Primary Query	The search query used for SERP tracking

Primary Query

The Primary Query determines what search term Floyi uses when tracking rankings and AI presence for this page. Floyi generates queries automatically based on the page type and your Query Strategy settings.

How queries are generated:

Service pages: Use the specific service name (e.g., “lawn maintenance”, “back pain treatment”)
Location pages (city, state, neighborhood): Use your Generic Service Term + location (e.g., “chiropractor in Dallas, Texas”)
Service+Location pages: Combine the specific service with location (e.g., “back pain treatment in Austin, Texas”)

Yellow dot indicator:

If you see a yellow dot on the eye icon in the Actions column, that page needs a primary query. This happens when:

The Query Strategy pattern requires data that isn’t available (e.g., location data missing for location pages)
No Generic Service Term is set when tracking location pages
The page type doesn’t match your tracking settings

To fix missing queries:

Open Settings and verify:
- Your Generic Service Term is set (for local business tracking location pages)
- Location data exists in Site Architecture for location-based pages
- The Query Strategy pattern matches your site structure
Click Save Settings to regenerate all queries automatically
Return to Planner—yellow dots should be gone

Manual override:

If automatic query generation doesn’t work for a specific page:

Click the Page Details section to expand it
Enter a custom primary query in the Primary Query field
Click Save

Manual overrides take precedence over automatic query generation.

URL slug and target URL (Resource Pages)

For Resource Pages from the Topical Map:

The planned or live URL for that topic
Edit directly in the drawer or in the Topical Map

From here you can refine planning details without leaving the Planner.

Internal links and anchors

Planner helps you manage internal links for each Resource-level topic in the drawer’s Link Management & Keywords section. A topic’s incoming link anchors are also its keywords, so every anchor counts in the topic’s Search demand.

Incoming Link Anchors & Keywords

These are the phrases other pages use to link to this topic. Each anchor is tagged by source and shows its search volume and CPC:

MAP: anchors from your topical map and clustering keywords
AI: anchors generated by Floyi
USER: anchors you added yourself
GSC: Search Console queries you tracked from the topic’s Search Console section

You can:

Click Generate Anchors to have Floyi suggest more anchor text
Add your own in Add manual anchors (comma-separated for multiple)
Click Refresh All SV/CPC to update search volume and CPC for every anchor

Outgoing Internal Links

Floyi suggests the pages this topic should link to, grouped as ↑ Parent Topic, ↔ Related Topics and ↓ Subtopics, each with a relevance score. Click Recompute suggestions to rebuild them after your map changes. Organizer edits pause while suggestions are recomputed.

These suggestions carry into the Link Suggestions step when you generate a brief, where you pick the anchor for each link. In that step you can type a custom anchor, or use the sparkles button to generate more options.

Tracking Search Console queries

In the topic’s Search Console section, each query has a + Track button. Click it to add the query to the topic’s keywords as a GSC anchor. Floyi then gets its monthly searches at no cost, and it counts in the topic’s Search demand. A query that is already one of the topic’s keywords shows Tracked instead.

This turns internal linking into a deliberate part of the plan instead of an afterthought.

Adding new topic pillars (Add Topic Silo)

You can expand your topical authority coverage by adding a new Main Topic pillar directly from the Organizer view inside Planner. The new silo goes through topical research, keyword clustering, and a map preview before merging into your existing map.

Switch to the Organizer view in the Planner.
Click Add Silo in the toolbar.
Follow the forward-only guided flow: enter a Main Topic, review research, review clusters, preview the hierarchy, and merge.

The flow always starts at the input form. If you left a silo in progress, you see a Resume button to pick up where you left off. Credits are deducted during research and clustering; hierarchy building and merging are free. Each step shows a credit notice before you proceed.

After merging, the new pillar appears alongside your existing pillars in the Planner, Scorecard, and Organizer. You will need to run a SERP refresh to get ranking and AI search data for the new topics.

For the full walkthrough, see Add Topic Silo.

Generating briefs from Planner

Planner supports Topical Authority integrated briefs for both Local and Resource pages.

Single brief generation

Filter for the topics you want to work on.
Click a topic’s blue brief icon, or open its drawer and click Generate Brief.
Work through the four steps of Generate Content Brief: Competitors, Personas, Keywords & Docs and Link Suggestions.
Review the total cost and click Generate Brief.

See Content Briefs for every option in those steps.

Bulk brief generation

You can also generate briefs for multiple topics at once. Bulk briefs are available on the Pro and Scale plans.

Open Bulk in the toolbar and choose Bulk Briefs.
In Generate Briefs in Bulk, select the topics in the tree.
Under Brief Settings, choose at least one persona and your link options.
Review the estimated cost and click Queue Briefs.

How Floyi generates the brief

Floyi:

Pulls SERP and AI context for that topic
Uses the map, brand and persona inputs to build a brief
For Local Pages: Routes to a streamlined local workflow optimized for service/location pages
For Resource Pages: Routes to the full 6-agent research workflow
Links the brief back to the topic in Planner

You can open the brief from the drawer or from the Briefs section and move into the Content Creation workspace from there.

Planner briefs are topic anchored. For query anchored briefs and more open ended research use the standalone briefs flow.

Publishing to WordPress

Planner connects directly to your WordPress sites so you can publish completed drafts without leaving the authority workflow.

Single article publishing

Single articles are published from the Content Creation workspace:

Open the article in the workspace (click the content icon, then Edit in Workspace).
Open Publish in the editor header and choose Publish to WordPress.
Set the site, post type, publish status, categories, tags, author and SEO metadata.
Click Save as Draft, Schedule Post or Publish to WordPress.

When the post goes live, the topic is automatically marked as Published and your coverage metrics update.

For the full publishing options reference, see the WordPress Publishing guide.

Bulk publishing

Bulk Publish lets you send multiple completed drafts to WordPress in one batch.

Starting a bulk publish

In the Planner, open Bulk in the toolbar and choose Bulk Publish. Bulk publishing is available on the Pro and Scale plans.
The Bulk Publish modal opens with a split view:
- Left panel: Your topic hierarchy with eligible topics marked “Ready”. A topic is eligible when it has a completed draft that isn’t on the selected site yet. Topics already on it show their WordPress status (Published, Saved as draft, Scheduled or Pending review).
- Right panel: Publishing settings (site, post type, status, categories, tags).

Selecting topics

Check individual topics or use parent-level checkboxes to select entire Hubs.
The counter shows how many topics are selected and how many are eligible.
Topics without a completed draft or that are already on the selected site are excluded.
Large selections are sent in batches of 50, so you can publish any number at once.

Configuring defaults

Setting	Description
WordPress Site	The target site for all articles in this batch
Default Post Type	Post, Page, or custom type (applies to all unless overridden)
Default Publish Status	Draft or Publish (applies to all unless overridden; starts on Draft)
Default Parent Page	For page post types, set a shared parent page
Categories	Select categories to apply to all posts
Tags	Select tags to apply to all posts

Click Refresh from WordPress to pull the latest categories, tags, and pages from your site.

SEO metadata (title, description, focus keyword) from each article’s brief is automatically included.

Reviewing before publish

Click Review (N) to move to the review step.
A table shows each article with its topic name, post type, parent page, and status.
Override any setting per article using the inline dropdowns.
Click Back to return to selection, or Publish All (N) to start.

Monitoring progress

After clicking Publish All:

Each article shows a real-time status: Queued, Saving draft or Publishing, Retrying (with the try number and latest error), Saved as draft, Published, or Failed.
Published articles show a clickable permalink to the live page.
Failed articles show the error message.
The modal cannot be closed while publishing is in progress.

When all articles finish, a summary shows how many were published, saved as drafts and failed. Click Done to close.

Publish status tracking

After publishing (single or bulk), the Planner reflects the current state:

Published topics show a green published indicator
Coverage counts roll up to show how many child topics have live content under each Pillar
The Topical Authority Scorecard updates on the next refresh to reflect newly published content

If someone changes a post status directly in WordPress (e.g., unpublishes a post), use the Sync from WordPress option in the article’s publish modal to pull the latest status back into Floyi.

Exporting and working with others

Planner is designed to be a live control panel, but you can still export data for collaboration.

Common exports:

Lists of filtered topics with metrics and planning fields
Brief status per topic

When search demand is on, CSV, Excel and Google Sheets exports also include each topic’s volume state, topic volume, keywords counted, top keyword and its volume, the change vs last year and seasonal peaks.

These are helpful when you need to align with teams that do not have direct access to Floyi.

Credit usage

Planner itself does not use credits for:

Viewing the hierarchy
Filtering and searching
Opening SERP or AI modals that use existing data
Editing Page Details (URL slug, page type, primary query)

Credits are used when you:

Generate or regenerate briefs from Planner
Generate content drafts from Planner
Generate new content info snapshots if that option is available for your workspace
Generate anchor text suggestions with AI (adding your own anchors is free)
Refresh search volume and CPC for anchors with Refresh All SV/CPC

Different costs for Local vs Resource pages

When generating content drafts, costs differ based on page type:

Page Type	Workflow	Cost
Local Page	Streamlined with Conversion Coach	Flat rate per draft
Resource Page	Full workflow + optional Specialists	Base cost + Specialist add-ons

Resource Pages can optionally include:

Web Research + Fact Check (standard or advanced mode)
Intro & Key Takeaways agent

The bulk draft modal shows a breakdown of Local vs Resource page counts and total estimated credits before you confirm.

Each action shows a credit estimate before you confirm.

How Planner and Scorecard work together

A simple way to use the two tools:

Scorecard
- Run or refresh Topical Authority for your map and domain
- Identify weak Pillars or Hubs, and competitors that are winning there
Planner
- Filter for high importance topics in those weak areas
- Pick a batch of topics to publish or refresh
- Generate briefs, manage internal links and move content through your workflow

Then publish to WordPress (single or bulk), and rerun Scorecard. That loop is how you move Content Authority, Market Authority and AI Authority in a deliberate way rather than guessing.