Silo Analysis
Silo Analysis is the competitive intelligence layer of Floyi’s authority system. Scorecard shows your overall position. Silo Analysis breaks that picture into individual silos so you can see exactly where you are winning, where the fight is close and where competitors are ahead.
Use this page to learn how to read the summary strip, performance scorecard, investment priority table, competitive landscape heatmaps, and the silo deep dive with hub breakdown and content gaps.
What Silo Analysis does
Section titled “What Silo Analysis does”Silo Analysis works on top of a completed Topical Authority calculation.
It:
- Classifies each silo as Leading, Contested or Trailing based on your coverage versus the top competitor
- Shows your TAS, coverage and visibility per silo in a scorecard
- Ranks silos by investment priority so you know where effort will have the most impact
- Maps competitor presence across silos in SERP and AI Search heatmaps
- Drills into any silo to show a competitor leaderboard, hub breakdown with every topic and action buttons for briefs and drafts
Silo Analysis reads from the same data as Scorecard and Planner. No extra credits are needed to view it.
Where to find Silo Analysis
Section titled “Where to find Silo Analysis”- Open your project in Floyi.
- In the navigation, go to Topical Authority.
- Select the Silo Analysis tab.
If you have not yet run a Topical Authority calculation, you will be prompted to do that first.
Prerequisites
Section titled “Prerequisites”Silo Analysis requires:
- A validated Topical Map with at least two silos (Main Topics)
- At least one Topical Authority calculation completed for that map and domain
Without authority data there is nothing to compare, so always run Scorecard first.
Summary strip
Section titled “Summary strip”The summary strip at the top classifies every silo into one of three tiers:
| Tier | Badge color | Meaning |
|---|---|---|
| Leading | Green | Your Top 20 coverage meets or exceeds the top competitor |
| Contested | Amber | You are within striking distance (within 40% of the top competitor or gap under 10 topics) |
| Trailing | Red | Significant gap behind the top competitor |
A segmented bar shows the proportion of silos in each tier at a glance.
Strategy recommendations
Section titled “Strategy recommendations”Hover over the info icon next to each tier for strategy guidance:
- Leading silos: Protect your position. Keep content fresh, strengthen internal links and monitor for competitor moves.
- Contested silos: These are your highest leverage opportunities. A focused publishing sprint can tip the balance in your favor.
- Trailing silos: Evaluate whether the silo is worth competing in. If it is strategic, plan a sustained campaign. If not, consider deprioritizing to focus resources on contested silos.
Performance scorecard
Section titled “Performance scorecard”The scorecard shows a card for each silo with your own metrics:
| Metric | Description |
|---|---|
| TAS | Topical Authority Score for this silo |
| Coverage | How many topics have published content versus total topics in the silo |
| Visibility | How well your published pages rank across the silo |
Cards are color-coded by TAS: green (80+), blue (60-79), amber (40-59), red (below 40).
Use this section to quickly identify your strongest and weakest silos before looking at competitors.
Investment priority
Section titled “Investment priority”The investment priority table ranks silos by where your effort will have the most impact.
| Column | Description |
|---|---|
| Silo | The silo name |
| Topics | Total number of page-level topics in the silo |
| You | Your Top 20 ranking count and coverage percentage |
| Top Competitor | The competitor with the most Top 20 rankings in this silo, their count and coverage percentage |
| Gap | The difference in Top 20 topic counts between the top competitor and you. Negative means you are behind. Positive means you are ahead. |
| Priority | HIGH, MEDIUM, LOW or LEADING based on the gap size and your current coverage |
How priority is determined
Section titled “How priority is determined”- HIGH: Large gap behind the top competitor in a silo with many topics
- MEDIUM: Moderate gap or smaller silo
- LOW: Small gap in a small silo
- LEADING: You have equal or more Top 20 rankings than any competitor
You can sort by any column. Click a column header to toggle ascending and descending order.
Competitive landscape
Section titled “Competitive landscape”The competitive landscape shows how you and your competitors are distributed across silos in two views: SERP Rankings and AI Search.
SERP rankings view
Section titled “SERP rankings view”A heatmap where each cell shows the number of topics a domain ranks in the Top 20 for within each silo.
- Rows represent silos
- Columns represent your domain (labeled YOU) and each competitor
- The leader in each row is highlighted with a border
- Click any silo row to scroll down to the Deep Dive for that silo
AI Search view
Section titled “AI Search view”A heatmap showing AI search presence per silo. Each silo shows up to three rows depending on your tracking settings:
| Row | Description |
|---|---|
| AIO | Topics where AI Overviews mention or cite the domain |
| AIM | Topics where AI Mode mentions or cites the domain (shown only if AI Mode tracking is enabled) |
| GPT | Topics where ChatGPT mentions or cites the domain (shown only if ChatGPT tracking is enabled) |
Denominators reflect the number of topics in that silo where the respective AI engine actually appeared, not the total topic count. This gives an accurate picture of AI presence where AI answers exist.
Silo deep dive
Section titled “Silo deep dive”The deep dive lets you drill into a single silo to see its competitor leaderboard, hub breakdown and content gaps.
Selecting a silo
Section titled “Selecting a silo”Click any silo chip at the top of the deep dive section. You can also click a row in the competitive landscape heatmap to jump directly to that silo.
When you first open Silo Analysis, the deep dive auto-selects the silo with the highest TAS. All other silos are prefetched in the background for instant switching.
Competitor leaderboard
Section titled “Competitor leaderboard”The leaderboard ranks all domains that rank within this silo:
| Column | Description |
|---|---|
| Domain | The competing domain (your domain is highlighted) |
| Coverage | Percentage of silo topics where the domain ranks in the Top 20, shown with a bar |
| SOV | Share of Voice within this silo |
| Avg Pos | Average ranking position across ranked topics |
| AIO | AI Overview mention or citation count |
| AIM | AI Mode mention or citation count (if enabled) |
| GPT | ChatGPT mention or citation count (if enabled) |
| TAS | Topical Authority Score (shown only for your domain) |
Hub breakdown and content gaps
Section titled “Hub breakdown and content gaps”Below the leaderboard, topics are grouped by hub (Subtopic Tier 2 clusters within the silo). Each hub shows:
- Hub name and topic count
- Your coverage versus the leader’s coverage for that hub
Expand a hub to see every topic in it, sorted by hierarchy level and then importance. Each topic row shows:
| Column | Description |
|---|---|
| Topic name | Indented by level with a level badge (ST2, ST3, ST4, Page) |
| Importance | The topic’s importance score in your map |
| Your position | Your current ranking position, or “Not ranked” |
| Competitors | Competitor positions shown as small badges |
| Status | Published, Draft, Brief, or Gap |
| Actions | Context-aware action buttons (see below) |
Topic action buttons
Section titled “Topic action buttons”The action available depends on the topic’s current status:
| Status | Action | What it does |
|---|---|---|
| Gap (no brief, no draft) | Create Brief | Opens the brief generation modal for this topic |
| Has brief (no draft) | Create Draft | Creates a new article draft from the existing brief |
| Draft in progress | Continue Draft | Navigates to the Content Creation workspace to continue editing |
| Published | Edit Article | Navigates to the Content Creation workspace (shown as a gray button) |
Expand All and Collapse All
Section titled “Expand All and Collapse All”Use the Expand All and Collapse All buttons above the hub list to open or close all hubs at once.
Competitor change detection
Section titled “Competitor change detection”When you update your competitor list in the Scorecard settings, the Silo Analysis data may become stale because the old competitor data no longer reflects your current tracking set.
If this happens, an amber banner appears at the top of Silo Analysis:
Competitor list changed. Silo data was computed with a different set. Recalculate to update.
Click Recalculate Now to trigger a fresh authority calculation that includes the updated competitor list. The recalculation runs in the background and Silo Analysis refreshes automatically when it completes.
[!TIP] After adding or removing competitors, the recalculation skips the full visibility rebuild and only recomputes competitor metrics. This makes it significantly faster than a full SERP refresh.
How Silo Analysis, Scorecard and Planner work together
Section titled “How Silo Analysis, Scorecard and Planner work together”Each tool answers a different question:
| Tool | Question it answers |
|---|---|
| Scorecard | How strong is our overall authority? Who are the top competitors? |
| Silo Analysis | Which silos are we winning or losing? Where should we invest? |
| Planner | What specific topics should we publish or refresh next? |
A practical workflow:
- Scorecard — Run or refresh Topical Authority. Review TAS, SOV and the competitor tracker.
- Silo Analysis — Identify contested and trailing silos. Use the deep dive to find content gaps in those silos.
- Planner — Filter for topics in the weak silos. Generate briefs and move content through your workflow.
Then publish, rerun Scorecard, and check whether your silo classification has improved. That loop is how you move from trailing to contested to leading in a deliberate, data-driven way.
Credit usage
Section titled “Credit usage”Silo Analysis does not use credits for:
- Viewing the summary strip, scorecard, priority table or heatmaps
- Drilling into silos and browsing hub breakdowns
- Switching between silos
Credits are used when you:
- Generate briefs from the content gap action buttons
- Create drafts from the content gap action buttons
- Trigger a recalculation after changing competitors (this uses the same credits as a Scorecard recalculation)
Empty states and edge cases
Section titled “Empty states and edge cases”Fewer than two silos
Section titled “Fewer than two silos”Silo Analysis requires at least two Main Topics (silos) in your topical map. If your map has only one silo, the tab will show an empty state explaining why.
No competitor data
Section titled “No competitor data”If you have not added any competitors in Scorecard settings, the competitive landscape heatmaps and leaderboard will show only your own domain. Add competitors in Scorecard Settings to unlock the full comparison.
No AI tracking
Section titled “No AI tracking”If AI Mode and ChatGPT tracking are not enabled, those columns are hidden from the AI Search heatmap, leaderboard and topic rows. AI Overviews are always included since they come with every SERP refresh at no extra cost.