AIRS Analyzer

The AIRS (AI Results) Analyzer lets you see how any query is answered across multiple AI platforms—from Google’s AI Overviews to ChatGPT, AI Mode, Gemini, Perplexity, Claude, Grok, and more. Understand where your brand appears and what sources AI tools are citing. For the strategic view of AI visibility monitoring, see AI Visibility and Competitors.

• How to run an AIRS analysis
• Understanding the comparison matrix
• Tracking brand mentions and citations
• Reading strategic insights
• Analyzing individual tool responses
• Managing past reports
• Exporting your findings

AIRS answers critical questions:

• Does your brand appear in AI-generated answers?
• Which sources are AI engines citing?
• How do AI answers compare to traditional SERPs?
• Where should you focus content efforts?

1. Navigate to AIRS Analyzer from the Toolbox
2. Enter your search query (e.g., “best project management software”)
3. Optionally select:
   • Language — Target language for results
   • Country — Geographic location the query is run from
   • Brand — Select a brand to track mentions and citations of it throughout the report
4. Click Analyze to start

The analyzer runs through multiple stages:

A full analysis usually takes several minutes, and complex queries can run 15 minutes or longer. Every AI engine is queried live before the analysis stages can begin, and the AI search platforms have been making their answers progressively harder to fetch, so those requests take longer than they used to.

You do not have to sit and watch it:

• Leave the page or refresh — the analysis keeps running, and returning to the AIRS Analyzer picks the progress display back up where it left off.
• We email you when the report is ready, so you can start one and come back later.
• Start another report while one is running — the first keeps processing in the background and appears in Past Reports when it finishes.

The Report tab provides a strategic overview:

• Overall AI Visibility — How often your brand/domain appears
• Key Findings — Most important takeaways
• Opportunities — Where you could improve visibility
• Threats — Competitive concerns to address

See which domains are most frequently cited:

• Domain Frequency — How often each domain appears
• URL Frequency — Specific pages that are cited
• Citation Context — How sources are referenced

The comparison matrix shows visibility across all platforms:

• checkmark = Source appears in this tool
• Empty = Source not cited
• Engines = How many surfaces cite that source, shown as a coloured count in the first column
• You badge = the source is on your brand’s domain

The table sorts by Engines (highest first) by default, so the most widely cited sources are at the top. Click any column heading to sort by that platform instead.

Deep-dive into individual tool responses:

• Full AI-generated text for each tool, with your brand mentions highlighted
• Tool performance matrix scoring each engine on depth, accuracy, intent match, and source quality
• Brand Mentions panel showing whether each engine named or cited you
• Cited sources with links
• Error states if any tools failed

When you run an analysis with a brand selected, AIRS tracks two separate signals for every engine. They sound similar but mean very different things:

An engine can cite your page as a source and still credit the answer to someone else. That is a very different problem from not being in the answer at all, so AIRS never merges the two.

• Brand column — in the tool performance matrix on the Results tab, next to Overall. A filled badge means Named (with the mention count), an outlined badge means Cited only, and a dash means neither. Sort by it to see which engines know you.
• Report summary — a single line above the matrix: named in X of Y answers, cited by Z.
• Brand Mentions panel — for each engine, the mention count, citation count, which terms matched (brand name, aliases, or domain), and a quote showing the first mention in context.
• Highlighted responses — mentions are highlighted directly inside the AI answer so you can scan a long response and find them instantly. Use the Highlight in response checkbox to turn it off.
• Source Comparison table — rows on your own domain are marked with a You badge, so you can see at a glance which of your URLs the engines are pulling from.

• The mention count reflects your brand in the answer text only. Sources are counted separately as citations, so a page title that happens to contain your name never inflates the mention count.
• Matching covers your brand name, any aliases set in Topical Authority settings, and your domain (including variations like www. and the bare domain name). This is the same matching Topical Authority uses, so the two tools agree on whether you were mentioned.

AIRS provides actionable recommendations:

• High Visibility — Appearing in 7+ tools
• Medium Visibility — Appearing in 4-6 tools
• Low Visibility — Appearing in 1-3 tools
• Not Visible — Not cited anywhere

The analyzer identifies:

• Topics where competitors appear but you don’t
• Platforms where you’re underrepresented
• Content gaps to fill for better AI visibility

Access your analysis history:

• Search by query or date
• View previously analyzed topics
• Reload any past report

• Load — Restore a previous analysis to view
• Delete — Remove reports you no longer need
• Bulk Delete — Select multiple reports to delete

Reports are paginated. Click Load More to view additional history.

If results seem outdated or you want fresh analysis:

1. Click Regenerate Strategy
2. The system re-analyzes with current AI responses
3. New insights are generated

If any AI tools failed during initial analysis:

1. Click Retry Failed Tools
2. Only failed tools are re-queried
3. Results are merged with existing data

Click the Export button on the report:

The Source Comparison table exports separately as XLSX, CSV, or straight to Google Sheets, using its own Export button.

Exports include:

• Strategic summary and insights
• Tool performance matrix, including the Brand column
• Brand mention and citation status for each engine, with mention context
• Individual tool responses, with links, tables, and formatting preserved
• Keyword and entity analysis
• Source citations

The Source Comparison spreadsheet exports include a Your Brand column marking rows on your own domain.

AIRS queries: Google SERPs, Bing SERPs, Google AI Mode, Google AI Overview, Bing Copilot, Claude Web Search, Gemini Grounding, Grok, OpenAI Web Search, Perplexity, and ChatGPT.

Some AI tools may not return results for certain queries, or may experience temporary outages. Failed tools are marked and can be retried.

If a provider has an extended outage, we temporarily disable that engine so you are not charged for runs that cannot succeed. Disabled engines are hidden from new reports, while past reports keep the data they already collected.

Additionally, some AI search providers have geographic restrictions. For example, AI Mode and AI Overview are not available in Russia or Belarus, and ChatGPT has limited availability in certain regions. See Supported Countries & Regions for the full list.

AI responses can change frequently. Run periodic analyses to track how your visibility evolves over time.

Yes! Enter any query to see which domains appear. Compare your brand against competitors to identify gaps.

Traditional rank tracking only shows organic SERP positions. AIRS shows where sources appear in AI-generated answers—an increasingly important visibility metric.

AIRS uses a single bundle cost covering all 11 surfaces in one analysis: 9 AI engines plus Google and Bing SERPs. The exact cost depends on your AI model selection, and credits are only deducted when the analysis completes successfully.

Being named means an engine wrote your brand into its answer. Being cited means it used one of your pages as a source without necessarily naming you. Engines regularly do the second without the first, which is why AIRS reports them separately. See Brand Mentions and Citations.