Audience Insights

Audience Insights turns your buyers into structured personas that Floyi reuses across research, planning and content.

Instead of static PDFs, personas become live inputs you can select in Topical Research, AI Search Gaps, Content Briefs and the drafts written from them.

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What Audience Insights Does

Audience Insights helps you:

• Generate buyer personas from your Brand Foundation, with no context to re-enter
• Capture goals, pain points, values, fears, information sources, objections and representative quotes in a structured format
• Keep personas up to date as your product, market or strategy changes

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Where to Find Audience Insights

1. Open your project in Floyi.
2. In the left navigation, select Audience Insights.

You also reach it from Brand Foundation: click Confirm & continue in the bar at the bottom of the page.

Most teams start with one primary buyer persona, then add a few more to cover secondary buyers, users or influencers.

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Before You Start: Brand Foundation

Personas are built from your Brand Foundation automatically. Floyi reads your mission, vision, target audience, voice, values, unique selling proposition and brand personality. There’s no Brand Foundation to select.

The more complete your Brand Foundation, the more accurate your personas.

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How to Generate Buyer Personas

1. Open Audience Insights.
2. Optionally, describe who you sell to in Additional Guidance (optional), for example an age range, a location or the constraints your buyers work under.
3. Set Number of personas to generate with the slider, from 1 to 5.
4. Click Generate Buyer Personas.

Generation runs in the background. New personas appear in the list with a New badge when they’re ready.

• Language and location: personas are written in your brand’s output language and placed in your brand’s primary country. The line under the slider shows the output language.
• No duplicates: each run is told to make new personas distinct from the ones you already have, so generating again adds new buyers instead of copies.
• Leave guidance blank if you’re still exploring, and Floyi proposes the most likely buyers from your Brand Foundation.

For a first pass, start with 1 or 2 personas. You can always generate more later.

[!NOTE] To add more personas, generate again. There’s no button to create a persona by hand.

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Persona Fields and Structure

Each persona shows its name and job title at the top, followed by these sections:

Section	What It Captures
Personal Information	Age, gender, income per year and location
Goals	What this buyer is trying to achieve
Pain Points	The problems that push them to look for help
Values	What they care about when choosing a solution
Fears	The risks they want to avoid
Information Sources	Where they go to research
Objections	The doubts that stop them from acting
Quotes	Representative phrases in their own words

The goal is not to have every possible detail, but to capture the pieces that change how you write and what you prioritize.

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How to Edit Buyer Personas

Editing is free and usually the first thing to do after generation.

1. Open Audience Insights.
2. Click the persona you want to modify.
3. Click Edit.
4. Update any section, for example:
   • Tighten goals and pain points
   • Replace generic values with concrete ones you hear in sales calls
   • Add real phrasing to the quotes section
5. Click Save, or Cancel to discard your changes.

Every section can be edited, including the name and job title, which can’t be left empty. Age is free text, so a range like “30-45” works.

Floyi uses the latest saved version of a persona in every workflow from then on.

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Searching, Selecting and Deleting Personas

• Type in Search personas… to filter the list.
• Use Select All or Deselect All to select every persona at once, or check individual personas.

To delete personas:

1. Select one or more personas.
2. In the bar that appears, click Delete.
3. In Confirm Deletion, click Delete.

Deleted personas are removed from the project and are no longer available in research, briefs or drafts. This can’t be undone.

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Exporting Personas

Open Export to share personas outside Floyi. Export the selected personas or all of them to:

• DOCX, with a structured section per persona
• XLSX, with each field as a row and each persona as a column
• Google Docs
• Google Sheets

Exports are snapshots. Edit personas in Floyi, then export again for a refreshed copy.

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Credit Usage

• The line under the persona slider shows the cost of generating, or Free, before you start.
• Editing, deleting and exporting personas are free.

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How Personas Connect to Other Tools

Once you have at least one persona, it shows up wherever Floyi asks who you’re writing for:

• Topical Research: select personas so topics reflect their goals, pain points, values and fears. Floyi uses up to three selected personas.
• AI Search Gaps (in Topical Research): choose one persona, and Floyi asks AI search engines the questions that persona would ask.
• Content Briefs: attach up to two personas so the brief plans around their goals and objections.
• Drafts: a draft written from a brief carries that brief’s personas forward.
• Topical Authority: your personas inform how well each topic fits your audience.

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Continuing to the Next Step

When your personas are ready, click Next: Site Architecture at the top of the page to plan the pages your site needs. If your site is only a blog, you can skip Site Architecture from there.

A simple approach if you’re new to Floyi:

1. Set up your Brand Foundation.
2. Create one strong primary persona in Audience Insights.
3. Use that persona in your first Topical Research and brief runs.

You can always come back to add more personas once you see how the first one performs.