Does Floyi Optimize the Article While You Write?

Yes, and against the content brief it came from. The live score updates from 0 to 100 as you write, checking topic and entity coverage, heading structure, AI chunkability, and reading ease against both SERP competitors and AI responses. The Page Quality Scorecard then reads the finished article draft, cites the passages it is judging, and checks whether you delivered the original contribution the content brief asked for. Frase scores the page in front of you. Nothing there checks it against a plan.

What Does a Floyi Content Brief Add to a Researched Outline?

Consensus claims with the number of sources behind each one, an information gain pass against the documents you scoped from your Knowledge Base, internal-link targets pulled from your topical map, and a content type template behind the outline. Frase researches the pages already ranking for one query, so its content brief describes the SERP well. A Floyi content brief describes what your page has to add to it.

Does Floyi Show You the AI Responses, or Only Score for GEO?

It shows you the responses. The Optimizer puts the full AI answers next to the SERP sources, and the Term Coverage Heatmap maps term and entity frequency per source across 6 top-ranking competitors and 3 AI engines: Google AI Overview, AI Mode, and ChatGPT. Frase scores a page for citability and watches where it gets cited. A citability score can't tell you which terms an answer was actually built from.

Can You Use a Floyi Content Brief in Another Editor?

Yes. Hand it to a writer working anywhere. What stays behind is everything that only exists next to the content brief in Floyi: the live score, the source research, the AI responses, the internal-link targets from your map, and the Page Quality Scorecard reading the article draft against that content brief.

Map vs Page

Floyi vs Frase

Plan by topical map, not page by page, then carry the brand and the evidence into every content brief.

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Last verified: September 2026

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Is Floyi or Frase Better for You?

Floyi and Frase have similarities when it comes to content creation and optimization, but Floyi is true end-to-end and uses brand context as the foundation of the pipeline. Frase starts at the query in front of it. Floyi starts much earlier, with your brand, before the query exists.

In Floyi the work begins with your brand positioning and buyer personas, runs topical research grounded in live Google Web and YouTube autocomplete, checks what ChatGPT, Google Gemini and Google AI Mode recommend that your research missed, then clusters keywords by the URLs that actually rank together into a four-level topical map. That map is where you get the queries Frase starts from.

Every content brief inherits the audience, positioning and internal-link plan from that map, and the published page returns to it with a coverage and authority score. Frase researches the page it is about to write, writes it, publishes it, and watches it. Decide whether you plan by map or by page.

Choose Floyi When

You want the whole map planned before anyone writes a page.
You want original angles grounded in documents you upload, not just a voice profile.
You want a whole-page quality judgment against the content brief, on top of the live score.

Choose Frase When

You want one agent to run research, writing, publishing, and monitoring end to end.
You publish to Webflow, Wix or Sanity and want the CMS connection built in.
You want Auto-Optimize to apply changes in one click with a side-by-side diff.

Floyi vs Frase: Key Differences

Floyi runs the pipeline from brand to published page and back: research, clustering, a four-level information architecture, the content brief, the article draft, publishing, and the score that returns to that same map. That pipeline is Floyi's GEO, AI search optimization built into the map and the content brief rather than scored on top of them afterward. Frase never builds that structure. Its loop opens and closes on a single page, which is why nothing in it can tell you which page should exist next.

Floyi and Frase: capabilities and workflow differences
Capability	Floyi	Frase
Strategy and context	Brand Foundation holds positioning, USP, competitors, brand voice analyzed from your own writing samples, visual style, and Content Guide rules for terminology and compliance. Buyer personas add roles, pain points and objections. It's set once and inherited by research, maps, content briefs, article drafts, and images.	Frase builds a brand-voice profile from your existing content and applies it at organization, site and project level. It governs how the writing sounds. Nothing carries positioning, buyer objections or terminology rules into the research or the map, because there is no map.
Topic research	Generate topics and keywords from your Brand Foundation, buyer personas and core topic, grounded in live Google Web and YouTube autocomplete. AI Search Gaps then asks ChatGPT, Google Gemini and Google AI Mode what they recommend for your buyer personas and adds the topics your research is missing to the hierarchy, each with a suggested level and parent topic.	Frase researches the top-ranking pages and the citations it sees in AI engines, and tracks AI visibility across up to five platforms. That research is organized around the page you're about to write, not a brand-level map.
Planning unit	Every topic sits at one of four levels, Pillar, Hub, Branch, or Resource, in an information architecture built from what actually ranks. Each one knows its level, its parent and its siblings, and that is what tells a content brief which pages to link to and what your score is measured across.	A single agent runs the loop Frase documents as research, write, publish, monitor, fix, and listen. Each piece moves through that loop on its own, so there's no map above the page and no architecture the pages sit inside.
SERP clustering	SERP-overlap clustering turns a keyword list into intent groups built from the URLs that actually rank together, then feeds those groups into the topical map. Each keyword carries search volume, CPC and competition, but the grouping comes from shared ranking URLs rather than from volume.	There's no keyword clustering step. Frase starts from the query you give it and researches the pages already ranking for that one query, so competing intents never get separated into different pages.
Internal links and anchor text	The map defines parent, sibling and subtopic relations, so every content brief carries internal-link targets with anchor text options. Write your own anchors or generate suggestions, and the Research tab tracks which links the article already uses.	Internal linking suggestions on Professional and higher match against articles already sitting in your Frase account. Nothing derives the link from a topical hierarchy, so nothing tells you which parent or sibling topic it should reinforce, or what the anchor should say.
Site architecture	Site Architecture plans service, location, industry, feature, integration, and category pages across four site types with more than 40 page types. It generates the URL hierarchy, service and location matrices and LocalBusiness schema, then exports to Excel, CSV or Google Sheets.	There's no site architecture planning. Frase works one page at a time, so nothing generates a service, location or product page structure.
Knowledge Base	Upload your own documents, up to 2,000 on the Scale plan, organized into categories. Scope exactly which ones a content brief may draw on: all documents, a category, specific files, or none. Floyi grounds original angles in that evidence. When an angle needs proof you haven't supplied, the content brief flags a Blocked Opportunity and asks you for the data. Floyi won't invent the number.	Frase learns your tone from the content you have already published. That governs how the page sounds, not what it can prove. There's no scoped document library behind the research.
Content brief substance	Content briefs define the audience and the page goal, then read the top SERP competitors and the AI responses in full. They carry consensus claims with a source count on each, key entities, an information gain pass against your Knowledge Base that surfaces original angles, and internal-link targets with anchor options. Content type detection picks one of 24 dedicated outline templates, so your writer gets a real structure built for that format rather than a list of H2s. Blocked Opportunities flag the angles that still need your evidence.	Frase generates researched content briefs and outlines from competitive search content, and its writing workflow can use them with your brand voice settings. The research reads the ranking pages, so there are no consensus claims with a source count, no information gain pass against documents you own, and no internal-link targets from a hierarchy.
Article drafts	Every decision in the content brief carries into the draft: the audience, the brand rules, the consensus claims, the original angle, and the internal-link targets. Writer and Editor agents write against the outline template for that content type, then Fact Checker, Web Research, Conversion Coach and Evidence Integrator passes run over the result before you check coverage and page quality in the Content Editor.	The agent drafts the page in your brand voice as one stage of its research, write, publish, monitor loop. There are no specialist passes for fact checking or evidence integration over the finished draft, and no content type templates behind the outline.
Live optimization	The live content score updates from 0 to 100 as you write, checking weighted topic and entity coverage, natural term usage, heading structure, AI chunkability, and reading ease against SERP competitors and AI responses. The AI Writing Assistant edits inline to simplify, expand, shorten, fix grammar or optimize, all in your brand voice.	Frase offers live SEO and GEO scores, and Auto-Optimize applies changes in one click with a side-by-side diff. Its GEO score covers entity density, citation readiness, fact density, and answer-first formatting. There is no weighted topic and entity coverage check, and no inline assistant editing in your own brand voice.
AI-response analysis	The Optimizer shows the full AI responses alongside the SERP sources. The Term Coverage Heatmap is a matrix of term and entity frequency per source, across 6 top-ranking SERP competitors and 3 AI engines: Google AI Overview, AI Mode, and ChatGPT, so you can see which terms each engine used to build its answer. This is Floyi doing GEO, built into the map and the content brief rather than scored on top of the editor afterward.	Frase's GEO score assesses citability, including fact density and answer-first formatting. The editor never shows you the AI responses themselves, or the term coverage of each source behind the score.
Whole-page quality	Use the Page Quality Scorecard to review relevance, content quality, information gain, next step, and trust and authorship. It cites passages from your article draft and checks whether you delivered the original contribution set out in the content brief.	Frase documents SEO, GEO and E-E-A-T signals alongside its editor, including citability and content structure guidance. Those are scores on the page in front of you. Nothing reads the finished draft against the content brief it came from and cites the passage it is judging.
Schema markup and AI images	Auto-generates JSON-LD for Article, FAQ, HowTo, LocalBusiness, Organization, and BreadcrumbList with no AI credits. Entity schema connects the entities in your article to Wikipedia, Wikidata and Google Knowledge Graph identifiers. Brand-aligned AI images generate in the editor with suggested placements.	Each article includes a generated hero image and in-content visuals, and FraseCMS hosting adds structured data on every page. There's no entity schema connecting the entities in your article to Wikipedia, Wikidata or Google Knowledge Graph identifiers.
Content Audit and Organic Audit	Content Audit scans your live site against your topical map and tells you which pages to keep, improve, merge or delete, including the ones competing with each other and the topics you never covered. Organic Audit connects Google Search Console to the same map so you can see which topics earn clicks and which pages need a refresh.	There's no library-wide audit. Nothing classifies your existing pages as Keep, Optimize, Consolidate or Prune, because there's no map to score them against, and Search Console data never joins that judgment.
AI search visibility	AIRS Analyzer runs an on-demand analysis of any query across nine AI engines and two SERPs, with a Brand and Entity Landscape showing which brands the answers name. AI citations are counted separately from organic rankings, and AI Authority tracks the same map over time across AI Overviews, AI Mode, Gemini, and ChatGPT.	Frase monitors citations across up to five AI engines depending on plan and scores a page for citability. The tracking sits next to the editor, not on a map you score over time.
Competitor comparison	The Competitor Matrix shows you, topic by topic across the whole map, which competitors rank, at what positions, the exact URLs they rank with, and their AI search status for AI Overviews, AI Mode, Gemini, and ChatGPT. The Topical Authority Scorecard adds a share of voice leaderboard, domain rankings and 7-day to 1-year trends across up to 10 tracked competitor domains. Content Audit puts your map side by side with a competitor's in the same shape, or recolors one map by who wins each topic.	AI visibility tracking shows which domains get cited in AI answers for the prompts you track. There's no per-topic competitor matrix, no organic share of voice leaderboard, and no map to compare a competitor against.
Content feedback	The Topical Authority Scorecard tracks Content, Market and AI Authority on your map, with Top 10 and Top 20 rankings, a share of voice leaderboard, up to 10 tracked competitor domains, and 7-day to 1-year trends. Silo Analysis marks each topic area Leading, Contested or Trailing, and the Authority Planner turns that into what to work on next.	Content Guard watches for ranking decay and drafts corrections when a page slips, one page at a time. There's no authority score, no Leading, Contested or Trailing classification, and no map the published work reports back into.
Production and publishing	Publish to WordPress or GitHub, single or in bulk, with SEO metadata and optional JSON-LD. GitHub covers Astro, Next.js, Hugo and other static builds with custom frontmatter. Scores, maps, content briefs, and article drafts also export to Google Docs, DOCX, XLSX, CSV, and PDF. WordPress status syncs back to update your coverage records.	Frase publishes to WordPress, Webflow, Wix, Sanity, and FraseCMS, a wider set of hosted CMS destinations than Floyi covers. There's no Git-based publishing for Astro, Next.js or Hugo, and no bulk publishing from a map.

From the Topic on Your Map to Evidence in the Article Draft

Choose the Topic Before You Write Anything

Evidence only matters if the right page is getting written. Coverage and competitive authority on the map decide which topic comes next, so you're not optimizing a page that shouldn't exist. There's no separate spreadsheet deciding the order.

Ground the Angle in Your Own Evidence

Scope which of your documents a content brief may draw on, and Floyi finds the original angles they support. When an angle needs proof you haven't supplied, it appears as a Blocked Opportunity asking for the data instead of a confident sentence nobody can back up.

Check That the Article Draft Used It

Add your evidence to a Blocked Opportunity so it becomes part of the content brief, generate the article draft, then open the Quality tab. It cites the passages it's judging and tells you whether the contribution you paid for actually reached the page.

Build the Content Brief From Your Topical Map

Connect the topic to your audience and Knowledge Base before you generate and review the article draft.

A Practical Workflow

Choose an under-covered topic in Floyi, scope the Knowledge Base documents for that audience and review the content brief's consensus claims and information gain opportunities.

Supply the missing firsthand evidence, generate the article draft and use the Quality tab to check that it reached the page. Publish, and the topic's coverage and authority score update on the same map you picked it from.

See content briefs and article drafts See the Content Editor and Optimizer See Brand Foundation

Floyi Page Quality Scorecard with separate dimensions and evidence from the article draft

Floyi vs Frase: Common Questions

Does Floyi Optimize the Article While You Write?
Yes, and against the content brief it came from. The live score updates from 0 to 100 as you write, checking topic and entity coverage, heading structure, AI chunkability, and reading ease against both SERP competitors and AI responses. The Page Quality Scorecard then reads the finished article draft, cites the passages it is judging, and checks whether you delivered the original contribution the content brief asked for. Frase scores the page in front of you. Nothing there checks it against a plan.
What Does a Floyi Content Brief Add to a Researched Outline?
Consensus claims with the number of sources behind each one, an information gain pass against the documents you scoped from your Knowledge Base, internal-link targets pulled from your topical map, and a content type template behind the outline. Frase researches the pages already ranking for one query, so its content brief describes the SERP well. A Floyi content brief describes what your page has to add to it.
Does Floyi Show You the AI Responses, or Only Score for GEO?
It shows you the responses. The Optimizer puts the full AI answers next to the SERP sources, and the Term Coverage Heatmap maps term and entity frequency per source across 6 top-ranking competitors and 3 AI engines: Google AI Overview, AI Mode, and ChatGPT. Frase scores a page for citability and watches where it gets cited. A citability score can't tell you which terms an answer was actually built from.
Can You Use a Floyi Content Brief in Another Editor?
Yes. Hand it to a writer working anywhere. What stays behind is everything that only exists next to the content brief in Floyi: the live score, the source research, the AI responses, the internal-link targets from your map, and the Page Quality Scorecard reading the article draft against that content brief.

Build Content From Your Brand Knowledge

Sources for These Frase Capabilities

Every Frase capability on this page was checked against its own documentation and product pages in September 2026. Features and plan limits change, so confirm the current details with the vendor.

Frase: Agents
Frase: SEO and GEO optimization
Frase: product workflow

The Rest of the Closed Loop

Most tools have a brand kit, applied as an input at the moment something gets written. In Floyi, Brand Foundation and the Knowledge Base are the source everything else reads from, so topical research, the map, content briefs, article drafts, images, and the authority score all work from the same positioning, personas, rules, and evidence. That's the loop, and it's the part a feature-by-feature table can't show.

One Brand Foundation

Positioning, voice, Content Guide rules, and buyer personas are set once, then inherited by research, maps, content briefs, article drafts, and images without being restated.

Workspaces and Teams

A separate brand workspace per client, with role-based access and a shared credit pool across the team.

Knowledge Base

Up to 2,000 documents on the Scale plan, organized by category and scoped per content brief, so original angles are grounded in your evidence instead of invented.

Local and Multi-Location

Content briefs and article drafts built for service pages, location pages and service-area landing pages, with NAP consistency and local schema.

Developer API and MCP Server

A REST API across the whole pipeline, plus an MCP server so an AI assistant drives the real Floyi rather than a copy of it.

Client-Ready Exports

Authority scores, coverage data, maps, content briefs, and article drafts export to XLSX, DOCX, CSV, PDF, and Google Docs.

The Floyi Tools in This Comparison

Each one sits behind a row in the table above, from topical mapping through publishing.

Topical Maps

Turn SERP clusters into a four-level topical map that doubles as your content plan.

Briefs & Drafts

Turn any topic into a SERP-grounded content brief and a writer-ready article draft.

Content Plans

Turn your topical map into a ranked publishing queue, with an owner for each topic.

Topical Authority

Track your Topical Authority Score, coverage, and presence in AI Overviews, AI Mode, Gemini, and ChatGPT.

Content Editor & Optimizer

Real-time content scoring, page quality review, competitor benchmarking, and term coverage.

AI Writing Assistant

Edit inline with SEO entity guidance, grammar fixes, and rewrite suggestions.

Topical Audit

Reverse-engineer any website's topical structure and find its authority gaps.

Site Architecture

Plan hundreds of pages at once, with a clean URL hierarchy for every page type.

Compare Floyi With Other Tools

See how Floyi compares with other SEO, content optimization and AI search platforms.

Build a Content Brief From Your Own Evidence

Choose the topic from your topical map, add the knowledge your article needs and check that the contribution reaches the article draft.

Create your content brief