For Solo SEO Consultants and Freelancers
You're not underpriced. You're under-presented.
Floyi gives solo SEO consultants the topical authority system that turns discovery calls into senior-strategy engagements. Topical map, brand foundation, authority scorecard, briefs, drafts and publishing. From a one-person shop.
The Reframe Most Solo Consultants Have Backwards
Yes, you're underpriced. Most solo consultants are. The advice to charge more is correct. What it doesn't tell you is why your rate hasn't gone up despite years of trying.
You've probably been told you should charge more. Most solo consultants in your network have heard the same advice. Raise your rates. Know your worth. Stop discounting. That advice is half right. The rates are low. The cause isn't what you think.
Solo consultants who run the actual numbers find they're charging roughly half what agencies charge for the same deliverables. The work is real. The skill is real. What's missing is what the buyer sees when they're deciding what to pay you.
Buyers don't pay for the work. They pay for what the work looks like when you show it to them. And most solo consultants are showing senior-strategy work in tactical packaging.
The Pitch Where You Lose Pricing Power
You walk into the discovery call. The prospect has worked with someone before. Their question lands fast: "What's different about your approach?"
If your answer covers keyword research, content audits, on-page optimization and rank tracking, you just confirmed what they thought. The price ceiling is set by what they paid the last person who described their work in those terms.
You knew you offered more. You build strategy. You map topical authority. You think in silos and intent. But your discovery call language sounded tactical, so the conversation got priced as tactics. The work is senior. The pitch is junior.
Floyi gives you the topical authority methodology that turns every pitch into a senior-strategy engagement.
The Pitch, Before and After Floyi
| Pitch moment | What your toolkit lets you say | What you can say with Floyi |
|---|---|---|
| Discovery call | Whatever your tool stack supports: keyword research, content audits, ranking checks. | "I'll build your topical map and benchmark your authority across rankings and four AI engines, live, while we're on this call." |
| Proposal | A keyword list, a content calendar and a price. | A Brand Foundation, a topical map preview, an Authority Scorecard sample, and a price. |
| Pricing pushback | "We could pay an agency the same money." | "An agency would charge $12K for these deliverables. I'm $5K because I'm solo, not because I deliver less." |
| Risk objection | "What if you get hit by a bus?" | "Your topical map, brand foundation and content strategy are documented in Floyi. Your team can keep running it." |
| Reporting cadence | A rank tracker CSV and a monthly summary email. | Weekly Authority Scorecard. Quarterly Silo Analysis with rankings and AI presence. |
| Renewal conversation | "Did rankings move?" | "Authority is up here, AI citations are up here, and here's the next 60 days of priority work from the Planner." |
The skill didn't change. The artifacts did. Senior-strategy artifacts get senior-strategy pricing.
What You Show Up to Pitches With
Each piece below is a discovery call asset, a proposal artifact or a renewal proof point:
Brand Foundation per client: mission, voice, USP, competitors, positioning. Built in 30 minutes from a URL. The discovery call deliverable that signals senior-grade thinking before you've quoted a price.
Topical Map per client: SERP-validated, multi-level, with URL slugs, page intent and internal linking guidance. Built in 15 minutes. The proposal deliverable that turns "what would you do for us" into "here's the strategy." Most consultants don't put a strategy in the proposal. You will.
Topical Authority Scorecard per client: the renewal proof point. Tracks rankings and tracks AI mentions and citations across AI Overviews, AI Mode, Gemini and ChatGPT Search over time. The thing you show in Month 3 when the client asks "is this working."
Silo Analysis per client: the expansion-scope conversation. Shows where the client leads, where the fight is close, where competitors are ahead. The chart that justifies adding a second silo to the retainer.
Authority Planner per client: the "what's next" conversation. Prioritized 60-day publish queue. Briefs and drafts generate from inside it. Clients see there's always a roadmap.
AIRS Analyzer reports: the live discovery call demo. On-demand analysis across 11 surfaces (9 AI engines plus Google and Bing SERPs). Run it on the prospect's domain while you're on the call. Send the report before you send the proposal.
Briefs and Drafts: multi-agent, brand-anchored, AI-source-grounded. The retainer expansion play. Once the client sees the brief quality, the writing scope adds itself to your engagement.
You walk into the pitch with strategic artifacts. From a one-person shop. At consultant pricing.
The Three Authority Pillars Your Pitch Now Covers
Most solo consultants pitch on one pillar. Rankings. That's the price ceiling. Floyi gives you three pillars to walk a prospect through and three pillars to point at when the renewal comes:
Content Authority is what the client has published and how it ranks. The pillar your prospect already understands. The pillar most consultants stop at.
Market Authority is the client's share of voice against the competitors that actually compete with them. The pillar your prospect wishes they had numbers on. The pillar that turns a discovery call into a strategy conversation.
AI Authority is mentions and citations across AI Overviews, AI Mode, Gemini and ChatGPT Search. The pillar your prospect's CMO has started asking about and the one no other solo consultant in the pitch will have an answer to.
The Topical Authority Score combines all three. If any pillar is weak, the score reflects it. You walk into the renewal with a chart on all three, not a rank-tracking screenshot. You walk into the pitch with three pillars to talk through, not one. The price ceiling moves.
If your work is worth more than your pitch shows, Floyi is the right decision.
Start FreeYou'll Charge Premium Retainers Without Premium Overhead
Agencies justify $5,000 to $12,000 retainers because they have account managers, strategists, writers, designers and a sales team. Solos typically cannot. The price ceiling is real.
Floyi rewrites that math. The system does the strategic work that previously required a senior strategist on staff: brand foundation, topical research, topical mapping, authority measurement, briefs, drafts and reporting. Your retainer goes up because the deliverables changed shape. Your overhead does not.
The strategic deliverables come out of Floyi. Your job is to walk the client through them.
"I used to walk into discovery calls talking about keyword research and on-page fixes. Now I pull up a topical map and an Authority Scorecard on the call. Two prospects in a row told me it felt like working with a senior strategist, not a freelancer. My retainer average went up by 40% in one quarter. Same work. Different artifacts."
Megan Torres, Independent SEO Consultant
8 active retainer clients
Objections You Are Already Thinking
"I already have Ahrefs."
Keep it for backlink data. Floyi handles topical research, topical mapping, authority measurement, content optimization, briefs, drafts and reporting. Most consultants running both find Ahrefs becomes a backlink tool and Floyi runs the rest.
"I don't want to look like an agency."
Not about hiding you're solo. You can frame the platform as your methodology. Clients see strategic deliverables and a real process, not a SaaS subscription.
"I'm not sure I can charge more."
Try this on your next proposal. Build the Brand Foundation and topical map in Floyi before the pitch. Walk the prospect through the Authority Scorecard live. Quote the higher number. If the deliverables look like senior strategy, the conversation about price changes. You do not have to raise rates on existing clients to test this.
"What if a client wants to see progress?"
Export the Authority Scorecard, Silo Analysis and topical map as PDFs and share them in the QBR or as async updates between calls.
"When do I outgrow this?"
Floyi scales with you. See the multi-client agency setup.
Start free. No credit card. Upgrade when you're ready.
Your next discovery call can sound different. Start building the deliverables that make it happen.
Pitch like a senior strategist. Win retainers that match.
Build your next client plan in Floyi this week. See what changes when your deliverables look like senior strategy, not optimization tickets.