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Field notes and news on SEO, AI search, topical authority, and content systems for teams who need to win in rankings and AI answers.
AI Search Mentions vs Citations Guide
Learn how AI search mentions differ from citations and get workflows, benchmarks, and playbooks to convert brand mentions into AI citations. Download tools.
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Practical playbook for optimizing for AI search with copy-ready Q&A, JSON-LD snippets, CMS insertion steps, measurement templates and experiments to prove impact.
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Operational AEO toolkit to implement answer engine optimization — schema, CMS templates, measurement playbook, hallucination mitigation, and case studies.
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Generative Engine Optimization (GEO) helps AI search cite your brand. Get a clear definition, a fast checklist, copyable schema with provenance and AI-citation tracking.
Read articleMeasuring KPIs & ROI for AI Search Optimization
Practitioner playbook to measure KPIs and ROI for AI search — includes KPI definitions, instrumentation, SQL snippets, dashboards, and experiment designs to quantify impact.
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