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Schema Markup Generator
Free schema markup generator — create valid JSON-LD structured data for FAQ, Article, HowTo, LocalBusiness, Organization, and BreadcrumbList schemas.
Fields
JSON-LD Output
{
"@context": "https://schema.org",
"@type": "Article",
"headline": ""
}This free tool
- Manual form entry, one page at a time
- Six schema.org types supported
- Copy-paste JSON-LD output
Floyi does this better
- Automatic schema generation across your entire site
- Schema aligned with your topical authority strategy
- Structured data integrated into SEO content briefs
Schema helps search engines understand what your page is about. Floyi's Brand Foundation builds your complete structured data profile automatically.
Try Floyi Free →How to Use the Schema Markup Generator
- Select a schema type from the dropdown — Article, BreadcrumbList, FAQ Page, HowTo, LocalBusiness, or Organization.
- Fill in the form fields for your selected type. Required fields are marked and the form adapts to each schema type.
- Preview the JSON-LD output in real time as you fill in the fields.
- Copy the generated markup and paste it into your page's HTML inside a
<script type="application/ld+json">tag. - Validate your markup using Google's Rich Results Test to confirm eligibility for SERP features.
Why Schema Markup Matters for SEO
Schema markup gives search engines explicit signals about what your page contains. Without it, Google relies on natural language processing to interpret your content. With it, you're telling Google directly: "this is an FAQ," "this is a local business at this address," or "these are the steps in a how-to guide." That clarity makes your pages eligible for rich results — enhanced search listings that take up more SERP real estate and earn higher click-through rates than standard blue links.
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Frequently Asked Questions
What is JSON-LD structured data?
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for adding structured data markup to web pages. It uses the schema.org vocabulary to describe your content in a way search engine crawlers can parse. Properly implemented structured data can enable rich results (also called rich snippets) in Google Search — FAQ dropdowns, how-to steps, star ratings, knowledge panel entries, and more. Unlike microdata or RDFa, JSON-LD sits in a script tag and doesn't require modifying your HTML markup.
Which schema types does this tool support?
This generator supports six commonly used schema.org types: Article (blog posts, news articles), FAQ Page (frequently asked questions, eligible for FAQ rich results), HowTo (step-by-step instructions), LocalBusiness (physical businesses with address and hours, important for local SEO and Google Maps), Organization (company details, logo, social profiles for knowledge graph), and BreadcrumbList (navigation breadcrumbs that appear in search results).
How do I add the generated schema to my website?
Copy the JSON-LD output and paste it into a
<script type="application/ld+json"> tag in the <head> section of your HTML page, or before the closing </body> tag. Most CMS platforms (WordPress, Shopify, Webflow) also support adding custom code to the head section. After adding the markup, validate it with Google's Rich Results Test to confirm eligibility for rich snippets.Does structured data directly improve search rankings?
Structured data is not a direct ranking factor in Google's algorithm. However, it enables rich results — enhanced SERP features like FAQ dropdowns, review stars, and how-to carousels — which can significantly improve click-through rates (CTR). Higher CTR means more organic traffic from the same ranking position. For local businesses, LocalBusiness schema helps Google connect your site to your Google Business Profile and display your business in local pack results and Google Maps.
Is this schema generator free?
Yes, completely free with no signup required. The tool runs entirely in your browser — no data is sent to any server. Generate as many schemas as you need.