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Keyword Intent Classifier

Free keyword intent classifier — categorize queries as informational, commercial, transactional, navigational, generative, or branded with buyer journey stage mapping.

Paste keywords above to classify them by search intent

This free tool

  • Pattern-based classification using keyword modifiers
  • Six intent categories including Generative Intent
  • Buyer journey stage mapping (Awareness, Consideration, Decision)

Floyi does this better

  • SERP-data-based intent clustering from live Google search results
  • Automatic classification across your entire topic space
  • Intent aligned with topical authority and content funnel strategy
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Intent classification is step 1. Floyi's SERP Clustering groups keywords by what actually ranks together — real intent from SERP data, not guessed from modifiers.

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How to Use the Keyword Intent Classifier

  1. Paste your keywords into the text area, one per line (up to 100 keywords per batch).
  2. Click Classify to analyze each keyword against over 100 intent modifier patterns.
  3. Review the results table — each keyword is assigned an intent type (informational, commercial, transactional, navigational, generative, or branded) and a buyer journey stage.
  4. Filter by intent or stage to focus on specific segments of your keyword list.
  5. Export as CSV to use in your content planning workflow, or copy the results to your clipboard.

Why Search Intent Matters for SEO

Google's ranking algorithm prioritizes pages that match the searcher's intent. A transactional keyword like "buy running shoes online" needs a product page, not a blog post. An informational keyword like "how to choose running shoes" needs an in-depth guide, not a checkout page. Mismatched intent is one of the most common reasons pages fail to rank despite having strong domain authority and backlinks.

By classifying keywords before you create content, you ensure every page on your site serves the right purpose in your content strategy and conversion funnel — from awareness-stage educational content to decision-stage landing pages.

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Frequently Asked Questions

What is keyword intent classification?
Keyword intent classification is the process of identifying the search intent behind a query — the reason a user types something into Google or another search engine. The main intent types are informational (seeking knowledge), commercial (researching before buying), transactional (ready to purchase or sign up), navigational (looking for a specific website), branded (searching for a company by name), and generative (expecting AI to produce a deliverable). Understanding intent helps SEOs and content marketers create pages that match what the searcher actually wants, improving click-through rates and organic rankings.
What is Generative Intent?
Generative Intent is a newer search intent category identified by Profound AI's research. It represents queries where users expect AI tools like ChatGPT, Google's AI Overviews, or Perplexity to produce a finished output — not just links or information. Examples include "build me a content strategy," "write a product description for," or "create a meal plan." As AI search grows, optimizing for generative intent is becoming part of a complete SEO and AEO (Answer Engine Optimization) strategy. Floyi is one of the few platforms that classifies and optimizes for this intent type.
How does buyer journey stage mapping work?
Each keyword intent maps to a stage in the buyer journey (also called the marketing funnel or conversion funnel). Informational and generative queries map to the Awareness stage — the user is learning. Commercial queries map to Consideration — the user is comparing options. Transactional, navigational, and branded queries map to the Decision stage — the user is ready to act. This mapping helps content strategists plan content across the full funnel, from top-of-funnel blog posts to bottom-of-funnel landing pages.
How accurate is pattern-based classification?
Pattern-based classification uses keyword modifiers (words like "how to," "best," "buy," "vs") to determine intent. It works well for queries with clear signals but can miss context-dependent intent. For example, "apple" could be informational or navigational depending on context. Ambiguous queries are marked "unclear." For higher accuracy, SERP-based classification analyzes the actual Google search results page — the types of results Google shows (knowledge panels, shopping results, featured snippets) reveal the true intent. Floyi's SERP Clustering uses this approach.
Can I classify more than 100 keywords?
This free tool handles up to 100 keywords per batch. For larger keyword research datasets, Floyi classifies search intent automatically as part of its Topical Map workflow — intent is assigned using AI and SERP data across your entire topic space, whether that's 500 or 50,000 keywords.