Research That Starts with Brand and Buyers.
Floyi turns identity, personas, and live search signals into strategy.
Keyword Dumps Don’t Build Trust or Authority
Most SEO tools hand you a mountain of keywords. None of them ask:
Does this matter to your brand? Does this solve anything for your buyer personas?
That’s why:
Brands end up chasing irrelevant traffic
Content misses the pain points buyers actually care about
Agencies waste hours stitching together lists into strategy
Without context – brand voice, positioning, buyer needs – “research” is just noise.
Topical Research Built on Identity and Audience
Floyi flips the model. Instead of starting with keywords, we start with you:
Your Brand Identity: what you stand for, how you sound, where you lead
Your Buyer Personas: their pain points, goals, and triggers
Your Audience Insights: who they are and how they search
The output isn’t a keyword dump. It’s a map of topics that matter to your brand and convert your audience
Inside Topical Research
Brand-Aligned Topic Discovery
Surface opportunities tied directly to your positioning and identity.
Persona-Driven Queries
Research built around buyer pain points and goals – not just search volume.
Live Search Validation
Cross-check topics against Google SERPs and AI answers in real time.
Opportunity Prioritization
Highlight the themes that build authority and drive conversions.
Brand Identity
↓
Buyer Personas
↓
Strategic Topics
↓
Topical Maps & Briefs
From noisy data to research that actually drives strategy
From Brand and Buyers to Topics That Convert
Floyi’s Topical Research connects the dots others miss:
Start with Brand – your voice and your positioning from your brand identity.
Infused with Your Audience – capture your buyer’s needs in Audience Insights.
Identify Strategic Topics – filter for what matters to your brand and audience
Feed the Workflow – send the right topics into topical maps, briefs, and content plans.
Stop Drowning in Generic Keywords.
Floyi’s Topical Research gives you topics tied to your brand, your buyers, and AI search – so every piece of content builds real authority