Research That Starts
With Strategy.
Generate entity-rich topics and subtopics that match your brand and buyers, then send them straight into clustering and topical maps.
Find Topics That Matter
Uncover high-volume keywords, long-tail opportunities, and question-based topics. Export directly to Clustering and Topical Maps.
AI-Assisted Topic Research
Find topics that fit your brand identity and audience signals, not random keyword dumps.
Strategy-Aligned Topic Ideas
Turn a few seed phrases, product themes, or brand angles into hundreds of topics and subtopics that actually fit your positioning and audience. This is your structured ideation engine, not a flat keyword list.
Audience-Driven Suggestions
Guide research with buyer personas from Audience Insights. Surface topics tied to their pain points, goals, and use cases so every idea already has a real person behind it.
Layered Topic Hierarchies
Group ideas into pillars, clusters, and topics in one workspace. Build the same 4-level structure Floyi uses in the Topical Authority Planner so research flows cleanly into your map.
Noise-Reduction and Variants
Collapse near-duplicate ideas and messy phrasing into clean canonical topics. Spend less time cleaning spreadsheets and more time shaping the strategy.
Bulk Import for Existing Lists
Bring in existing keyword lists, tags, or brainstorm docs, then reorganize everything into a consistent, hierarchy-ready structure.
Export to SERP Clustering
Send selected topics into SERP Clustering with one click. That is where Floyi pulls live SERPs, search signals, and competition so you can validate and prioritize the research.
From Raw Keywords to Authority Topics
Start with brand and buyer signals, qualify keywords with volume and difficulty, then feed the right topics into clustering, maps, and briefs inside Floyi.
Seeds
Start with core topics.
Topical Research
Expand and qualify opportunities.
SERP Clustering
Group by SERPs and intent.
Topical Map & Briefs
Structure and assign content.
Research That Feeds Real Strategies
Topical Research turned our messy keyword lists into a clean topic plan. Once we pushed it into clustering, we finally saw where we could win instead of chasing every idea.
Patricia Moore
SEO Manager, E-commerce
We build topics around personas first, not volume. Floyi’s research step keeps our agency pitches focused on strategy instead of just bigger spreadsheets.
Ryan Cooper
Content Strategist, Agency
Having topics flow straight into the Topical Authority Planner is the game changer. Research, clustering, and mapping feel like one process instead of three separate tools.
Diana Foster
Marketing Director, B2B SaaS
Frequently Asked Questions
Clear answers on how Topical Research works inside Floyi.
Where do topic ideas come from?
Topical Research uses AI models and Floyi’s prompts to expand your brand inputs, seed phrases, and personas into structured topic ideas. It does not scrape live SERPs at this step. Live SERP data comes later in SERP Clustering and the Topical Authority tools.
How is this different from traditional keyword tools?
Most keyword tools start with search volume and difficulty, then hand you a flat list. Floyi starts with your brand, audience, and positioning, then generates topics and subtopics that fit that strategy. Volume, competition, and gap analysis are layered on in Clustering and the Topical Authority Planner.
Can I still use my existing keyword lists?
Yes. You can import existing keyword or topic lists, then reorganize them into pillars, clusters, and topics. Topical Research turns those lists into a hierarchy that is ready for clustering, mapping, and brief creation.
How many topics can I create?
Floyi is built for large topic sets. You can generate and organize thousands of rows with pagination and bulk actions, which is ideal for SEO teams building full topic maps instead of one-off articles.
Does Topical Research support multiple brands or markets?
Yes. You can run separate research workspaces per brand, region, or language. Each workspace uses that brand’s foundation and personas so topics stay aligned to the correct identity.
What happens after I finish my research?
Once you like the topic set, you send it into SERP Clustering. That is where Floyi fetches live SERPs, groups topics by intent, and adds competitive context. From there, you promote the best clusters into your Topical Map and generate briefs directly from the plan.
Turn Loose Keywords Into a Real Topic Strategy.
Start with AI-assisted topic research that respects your brand and audience, then carry that structure into clustering, topical maps, and briefs.