Topical Authority · Content · Market · AI

See your real authority on the topics that matter

One score that reflects how modern search engines and AI systems see your brand on a topic. TAS blends Content, Market and AI Authority so you spot the weak link and move it.

Topical Authority Score breakdown

What TAS is for

TAS answers a simple question for every topic in your map:

“For this topic and audience, how strong is our position across content, market and AI search, and where is the weak link.”

You see TAS wherever Floyi asks you to make topic choices: the Topical Authority Planner, Topic and Authority Planning, AI and SERP insights and scorecards.

Why traditional authority metrics are not enough

Domain-level metrics and keyword rankings tell you about links or a single query. They do not show whether you own the conversation or whether AI systems lean on you when they answer questions.

TAS looks at your content, market position and AI visibility together so you can see authority by topic, not just by domain.

TAS vs classic metrics

  • Domain-level vs topic-level
  • Links-only vs three pillars
  • One number vs score + breakdown

The Authority Stack: three pillars

Content is what you have published, market is how visible you are compared to competitors, AI is how often systems rely on you inside answers. TAS combines all three so a weak pillar pulls the score down instead of being hidden.

Content Authority

Have you built a strong library for this topic and does it work in search.

  • • Coverage across the map
  • • Strength of key pieces
  • • Engagement and outcomes

Market Authority

How visible you are across the topic compared to rivals.

  • • Presence across the map
  • • Share vs competing domains
  • • Visibility across journeys

AI Authority

How often AI answers cite or mention you for the topic.

  • • Citations in AI answers
  • • Brand mentions in text
  • • Coverage of core questions

Content Authority

Asks: have you built a strong library for this topic and does it work in real search.

Signals Floyi uses

  • • Coverage across the topic map
  • • Strength of key pieces
  • • Engagement and outcomes

Levers your team controls

  • • Plan maps not keyword lists
  • • Assign clear roles to each piece
  • • Keep content updated and linked

Where you see this in Floyi: Content bar in TAS breakdown inside the Planner.

Market Authority

Asks: when people move through this topic, how often do they see you compared to rivals.

Signals Floyi uses

  • • Weighted visibility across the topic
  • • Share vs competitor domains
  • • Presence across journey stages

Levers your team controls

  • • Pick topics you can outrun rivals on
  • • Back content with outreach and PR
  • • Earn mentions that support the map

Where you see this in Floyi: Market bar in TAS breakdown inside the Planner.

AI Authority

Asks: when AI explains this topic, does it rely on you as a source and mention you by name.

Signals Floyi uses

  • • Citations in AI answers
  • • Brand mentions in the text
  • • Coverage of core definitions and workflows

Levers your team controls

  • • Create clean, reusable pieces
  • • Keep definitions and workflows consistent
  • • Reinforce topics where you already surface

Where you see this in Floyi: AI bar in TAS breakdown inside the Planner.

How TAS behaves

TAS is a number from 0 to 100 for each topic. It rewards topics where all three pillars are healthy, surfaces topics where one pillar lags and gives more weight to core topics in your map.

TAS rangeLabelWhat it meansWhat to do
0–20EmergingYou have little presence on this topic. One or more pillars are near zero.Decide if this topic matters. If it does, start with Content Authority.
21–50ChallengerYou have a base, but gaps keep you from being the default choice.Use the breakdown to see the weak pillar, then plan briefs, links or campaigns.
51–80LeaderYou are a strong player but competitors can still displace you.Defend what you have. Fill advanced gaps and strengthen Market and AI Authority.
81–100AuthorityYou effectively own this topic in your space.Maintain and defend. Monitor competitors and extend to related topics.

Where TAS shows up in Floyi

TAS is woven into the parts of Floyi where you choose topics and plan work.

Topical Authority Planner with TAS

Topical Authority Planner

  • • See TAS for each topic with the three-bar breakdown.
  • • Pick topics to defend or grow based on weak pillars.
  • • Send chosen topics into briefs and production.
Scorecard with TAS

Topic and Authority Planning

  • • Combine topic importance with TAS to pick focus bets.
  • • Avoid low-importance topics with low authority upside.
  • • Align stakeholders on why a topic gets attention.
AI and SERP insights

AI and SERP insights

  • • Track how AI panels and SERPs shift for your topics.
  • • See how changes correlate with TAS and pillars.
  • • Avoid overreacting to single keyword moves.

Using TAS week to week

  1. Pick topics and targets. Use TAS and topic importance to decide what to defend, grow or ignore next cycle.
  2. Plan work against pillars. Choose which pillar to move, then create briefs, link plans or campaigns to match.
  3. Ship, then review. After publishing, review TAS and the breakdown in the Planner, compare with AI and SERP insights.
  4. Adjust the next plan. If a pillar is not moving, change the work. If a topic hits the band you wanted, move to the next bet.

For strategists and leaders

  • • Defend choices with score + breakdown.
  • • Align bets to business importance.
  • • Show authority movement, not just traffic.

For SEO and content teams

  • • Aim briefs at the weak pillar.
  • • Keep maps, links and updates coherent.
  • • Tie each sprint to authority gains.

For agencies

  • • Prioritize topics that move TAS fastest.
  • • Explain tradeoffs to clients quickly.
  • • Show impact beyond keyword lifts.

TAS FAQs

Quick answers to how TAS works inside Floyi.

What is the Topical Authority Score (TAS)?

A 0–100 score for each topic that combines Content, Market and AI Authority so you can see how strong your position is and where you are weak.

How is TAS calculated?

Floyi blends signals from your content coverage and performance, your visibility against competitors and your presence in AI answers into one topic-level score. The exact weighting is handled in the product so you can focus on reading the bands and acting on them.

How does TAS differ from Domain Authority or Domain Rating?

Those metrics look at links across a whole domain. TAS measures authority by topic across content performance, market visibility and AI use so you see where you actually own the conversation and where you do not.

Where do I see TAS inside Floyi?

In the Topical Authority Planner, Topic and Authority Planning views, scorecards, and AI and SERP insights, next to each topic in your map.

How often does TAS update?

When Floyi refreshes content, market and AI signals for your topics. After you ship work or visibility shifts, you will see movement in the score and the pillar breakdown over time.

How should teams use TAS week to week?

Each cycle, pick topics to defend or grow, choose which pillar to move, ship briefs, links or campaigns, then review TAS and the three pillar bars to decide what to adjust next.

Use TAS to choose topics, not as another vanity metric

Plan your next bets with TAS at the center