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Local SEO Site Architecture Generator
Free local SEO site architecture generator — plan service pages, area pages, and geo-modified landing pages that rank for local search on Google.
Enter your business details above to generate a local SEO site architecture
This free tool
- URL structure and page hierarchy for one business
- Up to 5 services and 5 service areas
- Visual site tree with exportable CSV
Floyi does this better
- Complete topical authority map for local and multi-location businesses
- Automatic content briefs with geo-modified keyword targeting
- SERP-data-driven topic clustering by location and service category
A site architecture is step 1. Floyi's Topical Maps build the complete content strategy for local businesses — every topic, every page, every internal link mapped automatically.
Try Floyi Free →How to Use the Local SEO Site Architecture Generator
- Enter your business name — the name you want displayed in title tags across your site.
- List your service areas — the cities, neighborhoods, or regions you serve (one per line, up to 5). These become your area landing pages and geo-modifiers for combination pages.
- List your services — the specific services you offer (one per line, up to 5). These become your top-level service pages and the basis for your service+area landing pages.
- Click Generate to see your recommended site architecture with a visual URL hierarchy showing homepage, service pages, area pages, and combination pages.
- Export as CSV to use as a content production roadmap, or copy the tree view to share with your web developer or SEO team.
Local SEO Site Structure Best Practices
A well-planned URL structure is the foundation of local SEO. Each page should target a distinct geo-modified keyword that real customers search on Google. The hub-and-spoke model — with service pages linking down to location-specific variants and area pages linking across to all available services — creates clear topical clusters that search engines can crawl efficiently. This architecture also supports your Google Business Profile by providing landing pages that match the services and areas listed in your GBP, reinforcing your relevance for local pack rankings.
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Frequently Asked Questions
What is a local SEO site architecture?
A local SEO site architecture is a structured URL plan organized around your services and service areas (cities, neighborhoods, or regions). It creates a hierarchy of pages: top-level service pages (like
/services/plumbing/), area pages (like /areas/portland/), and service+area combination landing pages (like /services/plumbing/portland/). This structure helps Google understand your geographic relevance and service offerings, improving visibility in local pack results, Google Maps, and organic search for geo-modified keywords like "plumber near me" or "plumbing in Portland."Why do I need service+area combination pages?
Service+area landing pages target the exact geo-modified queries that local customers search on Google — phrases like "roof repair in Beaverton" or "dentist in Lake Oswego." Without these pages, your site relies on a single service page to rank across every location you serve, which rarely works in competitive local markets. Each combination page has a unique URL, unique title tag, and should contain location-specific content (testimonials, service details, local landmarks). This gives Google a clear signal that you serve that specific area for that specific service, which is how service area businesses compete in local search without a physical office in every city.
How many pages should a local business website have?
The page count depends on your services and service areas. A business with 5 services and 5 areas generates 38 pages: 1 homepage + 5 service pages + 5 area pages + 25 combination pages + about + contact. This tool calculates the exact count based on your inputs. The key is that every page serves a distinct search intent and targets a unique keyword combination. Avoid creating thin pages with duplicate content across locations — each service+area page should include genuinely unique, location-relevant content to avoid being flagged as doorway pages by Google.
What about internal linking for local SEO?
Internal linking is critical for distributing link equity and establishing topical relevance across your local site. Best practices include: the homepage links to all top-level service and area pages, service pages link down to their area-specific variations, area pages link to every service available in that location, and combination pages link back up to their parent service and area pages. This creates a hub-and-spoke architecture that search engine crawlers can efficiently traverse. Floyi generates internal linking recommendations automatically as part of your topical map.
How does this relate to Google Business Profile?
Your site architecture and your Google Business Profile (formerly Google My Business) work together. Google uses your website's service and area pages to verify the information in your GBP listing — services offered, areas served, and business categories. Having dedicated landing pages for each service+area combination reinforces your GBP data and improves your chances of appearing in the local pack (the map results at the top of local searches). Make sure your NAP (Name, Address, Phone) is consistent across your website and your Google Business Profile.