Turn Keyword Chaos
Into A Real Authority Plan

Replace spreadsheets with a topical map and Authority Planner that show what you own, where you are weak and what to ship next.

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The problem: keyword lists are not a strategy

Most teams still plan around spreadsheets of keywords.

You get:

  • Hundreds of terms with search volume and difficulty.
  • A calendar filled with loosely related topics.
  • Writers working ticket by ticket.
  • Reports that talk about rankings, not real authority.

Keyword spreadsheets were built for old SEO. AI surfaces do not care about your flat keyword list. AI search builds answers from topics, entities, and relationships. Your plan has to match that.

  • AI Overviews pull from entities, topics, and relationships.
  • Answer cards mix multiple sources for a single query.
  • Different people see different blends of pages and summaries.

A keyword sheet cannot tell you:

  • What you actually own in your market.
  • Where you are exposed and thin.
  • Where competitors are quietly building depth.
  • Why AI systems should see you as the default source.

We believe keyword spreadsheets are a dead end for serious teams. Floyi exists so your planning reflects how people and AI actually understand your domain, not just what a keyword tool spits out.

Floyi replaces keyword-only planning with a structured topical map and a live Authority Planner that show you where you stand and where to move next.

The Floyi approach: plan around topics, not just terms

Floyi starts with your brand, your audience, and your domain. You do not plan in a vacuum. You plan inside a structure.

  • Topics are grouped into clusters that match how humans and AI see your field.
  • Each topic sits inside a hierarchy, not a flat list.
  • Every topic has a status and a purpose.

Your topical map becomes:

  • The source of truth for what you want to be known for.
  • The reference for every brief, draft, and content decision.
  • The spine that connects SEO, content, and leadership conversations.
Instead of “What keyword should we target next?”, you start asking “What part of this topic do we need to strengthen to grow our authority?”

Use case: building your first topic and authority plan in Floyi

Here is how teams move from a keyword dump to an actual authority plan inside Floyi.

  1. Map your domain
    • Start with your core themes, product areas, and audience needs.
    • Use Floyi to build or refine a topical map instead of a raw keyword dump.
    • Group related ideas under main topics and subtopics that make sense to humans and machines.
  2. Attach data and context
    • Pull in search data so you see demand and difficulty.
    • Layer on AI search and SERP insights so you see how results are assembled.
    • Mark which topics are brand critical, revenue aligned, or strategic bets.
  3. See coverage at a glance
    • For each topic, see whether you have no content, thin content, or strong coverage.
    • Flag content that exists but does not match intent or depth.
    • Spot clusters where one or two pieces carry everything and leave you exposed.
  4. Prioritize with the Authority Planner
    • Use Floyi’s Authority Planner to focus on topics that combine impact and realistic wins.
    • Mark topics as planned, in progress, or complete.
    • Turn priority topics into briefs with one click so work can start without losing the strategy.

The result is a live plan, not a one time spreadsheet that dies after a quarter.

What changes for your team

Topic and authority planning in Floyi changes the day to day reality for strategy, content, and leadership.

For strategists

  • You spend less time hand-building calendars.
  • You can defend your choices with a clear map and Authority Scorecard.
  • You stop wasting meetings arguing about random ideas and instead point to a ranked list of next best moves.

For writers and editors

  • Every brief comes from a clear place in the map.
  • It is obvious why a piece exists and what it must cover.
  • Internal links and related topics are easier to plan from the start.

For leadership

  • You see a map of the territory, not just a list of stuff the team shipped.
  • You can ask “Where are we behind competitors?” and see it on screen.
  • You can connect content investment to authority growth and category position.

What this is worth in practice

  • Fewer orphan posts that never should have been written in the first place.
  • Planning cycles that take days instead of weeks.
  • A higher share of content tied to topics that actually move authority.

You stop paying for “nice to have” content. You start investing in the parts of the map that matter.

Where this connects in Floyi

Topic and authority planning is not an isolated feature. It is the core of how Floyi works.

It connects directly to:

  • Topical Map. Your structured view of the domain, built from brand, audience, and research.
  • Authority Planner. Your execution layer for deciding what to ship next for the most authority impact.
  • Authority Scorecard. Your view of Content Authority, Market Authority, and AI Authority that shows how your work is changing your position.

See how this supports your role

Ready to plan by authority instead of spreadsheets?

See how Floyi’s topical maps and Authority Scorecard give you a navigable plan for what to publish next.

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