See How You And Your Competitors Show Up In AI And Search
Competitor And AI Visibility Tracking

Move past rank trackers. Track coverage, visibility and citations across the topics that matter to your brand and audience.

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The problem: rankings only tell part of the story

Most reporting still starts and ends with positions.

You get:

Big lists of keywords with average rank.
Wins and losses on individual terms.
Charts that look fine while pipeline feels flat.

The gaps:

Rankings do not show how AI Overviews use your content.
You cannot see which competitors are quietly owning entire topics.
Leadership hears about position changes, not share of opportunity.

On top of that, search and AI surfaces do not look the same for every user. People see different blends of links, summaries, and answer units.

A single rank number cannot explain:

Why a competitor feels “everywhere” in your market.
Why your brand rarely shows in AI answers.
Why your content gets cited less even when you “rank.”

Floyi gives you a view of competitors and AI visibility that matches how topics, not single keywords, actually work.

The Floyi approach: Competitor Matrix plus AI Authority

Floyi does not bolt a rank tracker onto your stack. It connects competitors and visibility to your topical map.

You start from the topics you have decided to care about, then see:

How much content you and each competitor have in that part of the map.
Which topics they cover deeper than you.
Where you have pages but still lose the value.
Where no one has built real depth yet.

Two core pieces drive this:

Competitor Matrix. Shows coverage, strength, and gaps across your topical map, side by side with real competitors who share your map, not random domains a tool suggests.
AI Authority. Tracks how often you are cited, mentioned, or used in AI style answers compared with others that share your topics.

Instead of staring at a list of positions, you see where you lead, where you are exposed, and where the field is still open.

Use case: running a quarterly competitive review in Floyi

Here is how teams use Floyi to replace rank-only reviews with real visibility reviews.

Choose the part of the map that matters
- Start from the topical map and Authority Planner.
- Select a cluster or group of topics that align to a product line or key theme.
- Add the competitors that truly overlap with your map, not just whoever shows up for one term.
Pull the Competitor Matrix
- See how many topics in that cluster you cover versus each competitor.
- See which topics each domain leads on and where they are thin.
- Spot topics where you have shipped content but still lose visibility.
Layer in AI Authority
- For the same set of topics, see how often you are used or cited in AI style answers.
- Compare your share of mentions to the same competitors.
- Identify topics where you rank but AI tends to prefer another source.
Decide defend, attack, and ignore
- Mark topics you must defend because you already lead.
- Flag topics where a competitor is building clear depth and you need a response.
- Ignore topics that are noisy but low value for your brand.

At the end of the review you leave with a short list of moves tied to topics, not a long list of rank changes.

What changes for your team

For strategists and SEOs

You stop presenting rank tables and start presenting share of authority.
You can explain gaps by topic, not just by individual terms.
You choose content plays that answer “where can we gain ground” instead of “what dropped this month.”

For CMOs and marketing leaders

You see how your brand shows up in AI answers, not just classic SERPs.
You can ask “Who feels like our real competitor in this space?” and see it in the data.
You have a clearer story for the board on where you are winning, where you are behind, and why.

For content teams

Briefs and drafts line up with clear competitive plays.
Writers understand which competitor they are trying to outclass on a given topic.
Priorities shift less often because they follow a visible plan.

How this is different from rank trackers and typical SEO tools

Traditional tools focus on:

Positions on individual keywords.
Volumes and difficulty scores.
Static lists of competitors around a term.

Floyi focuses on:

Topics and clusters that match your topical map.
Coverage and depth across those topics.
Real competitors with significant overlap, not whoever appears once for a head term.
How AI style answers actually use your site and others.

Rank trackers tell you where you stand on a line of results. Floyi tells you where you stand in the market story that search and AI are telling.

What this is worth in practice

Strategy reviews become faster because the picture is clearer.
Content roadmaps focus on a smaller set of high impact topics.
You avoid spending months on topics where a competitor already holds a comfortable lead.
You catch quiet moves where a competitor is building depth long before they take visible share.

You pay less attention to noise and put more effort into the parts of the map where you can still change the outcome.

Where this connects in Floyi

Competitor and AI visibility tracking sit on top of the rest of the Floyi system.

They connect directly to:

Topical Map. So you only compare competitors inside the parts of the domain you care about.
Authority Planner. So insights from the Competitor Matrix and AI Authority flow into what you publish next.
Authority Scorecard. So you see Content Authority, Market Authority, and AI Authority in one place.
Briefs and Drafts. So your competitive plays turn into concrete briefs and drafts, not just notes on a slide.

See how this supports your role

See how this plays out in Floyi

Want to see how you really compare across AI and search, not just one keyword at a time?

See how Floyi’s Competitor Matrix and AI Authority views help you track competitors and visibility, then act on those insights inside the same system.