For SEO agencies and consultancies
Productize strategy. Scale delivery. Protect margin.
Turn SERP patterns, competitor coverage and AI visibility into a defensible authority roadmap, a prioritized publish queue and briefs that stay aligned from plan to draft, plus reporting clients can understand, approve and renew on.
Week one deliverable: a client-ready authority roadmap, a prioritized publish queue and the first briefs, all tied to the same topical map.
Your Agency Is Not Broken. Your Workflow Leaks Margin.
You are paid for strategy, but your week gets eaten by handoffs.
- Strategy lives in decks and docs
- Priorities live in spreadsheets
- Briefs get rebuilt, rewritten and re-explained
- Reporting shows up after decisions are already made
The problem is not effort. It is context loss. Floyi keeps strategy attached to execution.
What Tools Do Not Fix
Most agency stacks manage tasks. They do not manage strategy.
Project management tools track status. Content tools draft pages. Optimizers patch drafts at the end. None of them enforce the same plan, the same topical scope and the same prioritization logic across every client.
Floyi does. Planning outputs become execution inputs, and results update priorities.
Typical Agency Stack vs Floyi System
| Typical stack | Floyi system |
|---|---|
| New Notion or Airtable setup for every client. | One repeatable structure per client, with controlled flexibility. |
| Briefs assembled by copy-paste. | Roadmap and priorities driven by SERP patterns and competitor coverage. |
| Writers miss persona, intent and internal linking. | Briefs inherit topical map context, intent logic and internal linking. |
| Optimization happens after the draft is written. | Drafts stay aligned because the brief carries the same strategy signals. |
| QBR reporting is rebuilt in slides. | Reporting maps directly to the roadmap and shipped work. |
| Knowledge lives in a few “heroes”. | The process survives staffing changes. |
What You Sell Changes When Clients Can See the System
Clients do not renew because you shipped 12 posts. They renew because they believe you are moving them toward ownership of a topic space.
Floyi makes your work legible:
- Topical map: what the client should own
- Authority roadmap: what to publish next and why
- Publish queue: what is in motion this month
- Briefs: consistent angle, intent alignment and internal links
- Visibility tracking: SEO performance plus AI mentions and citations (LLMs and AI overviews)*
*AI visibility varies by query, market and data sources.
How Agencies Use Floyi
Retainers
Run every client on a visible roadmap and publish queue, not a vague calendar. Make progress obvious between calls.
Strategy projects and audits
Deliver a map and roadmap the client can keep running after the engagement. The deliverable is not a deck. It is a working system.
Content production at scale
Generate briefs that keep freelancers on-brand and on-intent. Revisions drop because the brief is not a guess.
Expansion path
Start with planning, then add briefs, drafts and reporting using the same system. No reinvention required.
The Real Margin Leak: Execution Governance
You already know how to solve technical SEO problems. Most agencies have tools and talent for crawling, indexing, speed and schema.
What kills margin is execution governance: when the strategy you sold does not survive handoffs.
- Senior strategists spend time correcting output instead of moving accounts forward
- Revision rounds pile up, and margin disappears
- Client calls turn into activity recaps because the plan is not visible
- Accounts rely on a few people who carry context in their heads
You cannot bill for most of that. Floyi makes the roadmap visible and enforceable so briefs and drafts stay tied to the plan, junior execution cannot quietly drift off strategy, and reporting maps back to shipped work.
Objections You Are Already Thinking
“We already have a workflow in Notion and ClickUp.”
That is task management. It does not prevent strategy drift. Floyi keeps the plan, the priority logic and the brief context consistent.
“We need flexibility for each client.”
Floyi gives you a consistent backbone and lets inputs change per client: brand signals, personas, topical scope and competitors.
“Clients will not pay extra for another tool.”
Do not sell it as a tool. Sell it as clearer plans they can see, fewer surprises and proof they can take upstream. Floyi is how you deliver that without adding headcount.
“We already use Surfer SEO or other optimizers.”
Keep them if you want. Their job becomes fine-tuning, not rescuing weak planning and broken briefs.
See How This Looks in Floyi
Want to see the execution layers behind this workflow?
Make strategy your product, not your slide deck.
Run your next client through a roadmap, a publish queue and briefs that stay aligned, then show progress across SEO performance and AI visibility.