Floyi for Agencies
Scale Strategy and Margin

Your agency is not broken. Your workflow is.

Your team is smart. The work gets done. The problem is everything around the work.

Right now you are:

• Rebuilding almost the same workflow in Notion, Sheets, and ClickUp for every client.
• Translating strategy decks into briefs by hand.
• Babysitting writers and editors so they do not drift off brief.
• Chasing status updates across tools before every client call.

You are paid for strategy, but you spend your week rescuing execution.

Floyi gives you one system for planning, briefs, drafts, and authority tracking across every client so you stop rebuilding operations and start scaling the thinking.

Agencies should get paid for strategy, not punished for execution overhead. Floyi exists so your best thinking does not get lost in boards, spreadsheets, and rushed briefs.

The real margin killer: the agency Franken stack

You are not losing profit because work is slow. You are losing profit because the system around the work keeps wasting it.

Productize your strategy without turning into a template shop

Clients hire you for how you think, not for another spreadsheet. Floyi lets you turn that thinking into a repeatable system without flattening everything into generic templates.

• Capture your best strategic process once.
• Apply it across clients as a repeatable system.
• Keep room for custom angles where it matters.
• Show clients the map, the plan, and the progress in one place.

You stop rebuilding workflows. You start selling the way you think as a repeatable product.

From busy agency to authority partner

Most agencies operate in execution mode. Intake, audit, keyword doc, content calendar, then chaos. Floyi changes the center of gravity.

• Brand, audience, and a topical map live inside Floyi.
• Briefs and drafts are generated from that structure.
• Published pages update coverage and authority for you.
• Reports shift from “what we did” to “what this changed.”

You still run audits and research. Floyi keeps the entire chain aligned so junior team members cannot quietly break the strategy.

What you will tell your clients (and it will be true)

• “We can show you exactly which topics you own and which ones are next.”
• “Every brief your writers see is tied to your brand and buyer stages, not just keywords.”
• “We are tracking your visibility in search and across AI summaries, not just blue links.”
• “This is not a random content list. It is a structured authority plan with feedback built in.”

You stop selling activity. You start selling authority.

How agencies use Floyi in practice

Retainer clients

Stop shipping one-off strategy decks. Give clients a live authority plan where they can see what shipped, what moved, and what is next.

Strategy projects and audits

Instead of a static handoff, deliver a topical map and planner that keep guiding their team after the project ends. The deliverable is both a diagnosis and a running system.

Content production at scale

Use Floyi briefs to keep freelancers and internal writers on brand and on topic. Quality goes up, revisions go down, and editors stop doing surgery on every draft.

Upsell path

Start with strategy and topical mapping. Layer on execution using the same system. There is no need to pitch a new tool or reinvent the process each time you expand the engagement.

You have two types of problems. Floyi fixes the one tools usually ignore.

Technical problems

• Crawling, indexing, speed, and schema.
• You already have tools and people for this.

Strategic execution problems

• Content that drifts off message.
• Teams that do not use the strategy you sold.
• Topics covered without a clear authority plan.
• Reports that do not reflect the work put in.

Floyi focuses on the second type. The invisible drain on your time and margin.

What this chaos is really costing your agency

• Time from senior strategists spent fixing junior output.
• Extra revision rounds that erase your margin.
• Lost renewals because the client never sees a clear plan.
• Talented staff spending their days managing spreadsheets and status instead of moving accounts forward.

You cannot bill for most of that. Floyi cuts the noise by replacing scattered workflows with a single path from strategy to shipped content.

You cannot scale heroics. You can scale a system.

Right now, your agency likely runs on a handful of heroes:

• The strategist who remembers every client nuance.
• The project manager who knows where everything lives.
• The editor who quietly rescues off-brief drafts.

That does not scale. Floyi lets you turn your best strategist’s process into a reusable model, give project managers a single source of truth for status and coverage, and give editors briefs and drafts that already align to the plan.

When the system is solid, your best people stop playing traffic cop and start doing the strategic work you hired them for.

Objections you are already thinking through

You have heard these in your own head and in team calls. Let’s be direct.

“Our current system is messy, but everyone knows it.”

That “everyone” is two or three people. When one leaves or burns out, the client feels it. Floyi gives you a system that survives staff changes.

“We need flexibility for each client.”

Floyi gives you a consistent backbone with controlled flexibility. The core structure stays the same. Brand inputs, persona focus, and topical nuances shift per client.

“Clients will not pay extra for another tool.”

Good. Do not sell it as a tool. Sell it as clear plans they can see, fewer surprises, and a narrative they can take to their own leadership. Floyi is how you deliver that without throwing more bodies at the account.

“We already use Surfer or other optimizers.”

Keep them if you want. Their role changes. They become a layer for fine tuning, not a crutch to compensate for weak planning and broken briefs.

What fixing this is worth

• Five to ten extra billable hours per strategist every week.
• One fewer round of revisions on most long-form pieces.
• One or two extra retained clients per year who actually see the plan.

You do not need a new service line. You need to stop burning the one you already sell.

See how this looks in Floyi

Want to see how agencies run this in practice?

• Topic & Authority Planning
• Briefs & Drafts Workflow
• Competitor & AI Visibility Tracking
• Content Production At Scale