Free Resource

Topical Authority
Audit Scorecard

A fast way to see whether your authority is weakest in content foundation, competitive position, or AI visibility.

Most teams audit the wrong thing first.

They pull rankings, check backlinks, flag technical issues, and come away with a list of fixes that does not tell them where their topical authority is actually weak.

This scorecard is built around a different model. Instead of lagging signals, it looks at three things that determine whether authority compounds or stalls:

  • Content Authority — Do you have the right coverage, structure, and internal support?
  • Market Authority — How does your position compare to competitors in the topic space?
  • AI Authority — Is your content clear, extractable, and citable in AI search?

Fifteen minutes with this scorecard tells you which pillar is the bottleneck. That is where the real fix starts.

What's Inside

Content Authority

Score your coverage depth, topic structure, internal linking, and whether publishing effort is weighted toward the topics that matter most.

Market Authority

Score your competitive visibility, content quality relative to competitors, and whether your publishing priorities reflect the real market landscape.

AI Authority

Score your content's directness, entity clarity, extractability, and whether your brand is being mentioned and cited in AI-generated answers.

Topical Authority Audit Scorecard, PDF cover page
Content Authority section, sample questions with 0/1/2 scoring criteria

How It Works

  • Each section has 7 questions scored 0, 1, or 2. Clear criteria under each question mean you do not have to guess.
  • Total each section and compare. The lowest score is where to focus first.
  • No tools required. No data export. You need your topical map, an honest read of your site, and maybe a competitor tab open.

What You Get

  • Downloadable PDF scorecard
  • Interpretation guide for each result pattern
  • Next-step guidance by pillar

Who It's For

  • SEO agencies and consultants
  • Solo operators managing multiple client sites
  • In-house SEO and content teams
  • Growth and content strategists

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Know where authority is weak. See whether it's improving.

Floyi connects content, market, and AI authority signals into one view so you can see whether your authority is compounding, not just whether you published more pages.