Research Without a Plan Is Dead Weight

Keyword lists and topical maps look impressive.

But they don’t tell your team what to publish next — or how it ties to your buyers.
The result:
Agencies bury clients in spreadsheets instead of publishing
Writers guess at priorities and drift off-message
Content goes live, but doesn’t move buyers through the funnel
Research that never turns into a plan is wasted work.
A digital content roadmap interface lists four articles: Article 1 and Article 2 are marked done, Article 3 is in progress, and Article 4 is labeled as future. Faint spreadsheets are in the background. Floyi Content Planning

Plans That Connect Brand, Buyers, and Publishing

Floyi turns your maps, personas, and SERP insights into a structured content plan.

Every piece is organized by:

Brand Identity – what you stand for, how you speak
Buyer Personas – their goals, pain points, and journey stage
Search Signals – the queries and answers that drive authority

The result is a roadmap that takes you from strategy to execution without guesswork.

Inside Content Plan

arrows-shuffle Journey Mapping

Every piece connects to a persona and funnel stage.

bullseye Flexible Views

See your plan by topic, campaign, or buyer journey.

SERP Analysis

Get an analysis of the top competitors, type of content, and freshness.

Maps & Research

Organized Plan

Buyer Journey Alignment

Briefs & Publishing

From strategy to execution in one connected flow.

From Map to Momentum

Floyi makes execution simple:

Start with the Topics – from Topical Map.
Organize – align each piece with brand and buyer personas
Map to Journey – see where each article or page fits in the funnel
Brief & Publish – push content straight into content briefs for writers.

Strategy finally becomes an execution plan.

Your Next Piece Is Already Decided

Floyi’s Content Plan gives you a roadmap tied to brand, buyer, and search signals — so you always know what’s next.