Know Your Audience.
Target Every Topic.
Generate buyer personas that plug into Floyi's topical maps, briefs and AI drafts. Tie real pain points and search behavior to every cluster, keyword and article.
Go Beyond Demographics
Demographic profiles do not fix content that misses intent. Audience Insights shows who you serve, what they need, and how they search. Map those insights to topics, queries and AI answer panels so your content wins attention instead of scrolling past it.
Comprehensive Buyer Personas
Capture what drives your audience and how they search.
Pain Points & Challenges
Identify the problems your audience faces every day. Turn them into topics, briefs and AI prompts that solve real issues.
Goals & Motivations
Clarify what your audience wants to achieve. Align clusters, offers and CTAs with outcomes they care about.
Content Preferences
See which formats, channels and depth they prefer. Plan articles, guides and briefs that match how they like to learn.
Buying Journey Mapping
Map persona behavior across awareness, consideration and decision. Assign topics and keywords to each stage.
Objections & Concerns
Capture the reasons people hesitate. Build rebuttal content, FAQs and comparison pieces into your topical map.
Persona-Specific Topics
Connect each persona to topics, entities and clusters in Floyi. See which segments are underserved and where to build authority.
Teams Creating Audience-First Content
We stopped creating generic content and focused on specific personas. Conversion rates jumped and writers finally had clear targets.
Michael Zhang
VP Marketing, B2B SaaS
The persona builder gave us insights we never saw in survey decks. Writers now know exactly who they write for and which topics matter.
Laura Anderson
Content Manager, Enterprise
Linking personas to our topical map exposed our biggest gaps. We prioritized based on persona impact instead of random keywords.
Carlos Rodriguez
Head of Content, Startup
Frequently Asked Questions
How do you generate personas?
Floyi Agents combine your brand inputs and website data to create detailed buyer persona profiles with demographics, roles, pain points, goals and search behavior. You can edit everything before saving.
How do personas integrate with content planning?
Each persona links to topics, clusters and briefs inside Floyi. You can see which personas each article serves, where gaps exist, and which segments need more content.
How many personas should I create?
Most teams start with 3 to 5 primary personas per segment. You can add more, but too many profiles dilute focus. Start with the segments that drive the most revenue or strategic value. You can select specific personas to target when creating content briefs and drafts.
Can I share personas with my team?
Yes. Personas live inside Floyi so writers, SEOs and marketers work from the same profiles. You can also export them for slide decks or docs if needed.
Do you provide demographic research?
Floyi personas are based on your inputs and website data. For deep quantitative research, we recommend pairing Floyi with survey or research tools, then updating personas as you learn more.
Stop guessing. Know your audience.
Create your first buyer persona with your free 500 credits, then connect it to topics, clusters and briefs inside Floyi.