Content Without Audience Is Just Noise

Most SEO tools hand you keywords and call it strategy.

But keywords don’t tell you who’s searching or why.
That’s why:
AI engines cite your competitors instead of you
Writers miss the mark and drift off-message
Agencies burn hours making briefs that don’t convert
Traffic without relevance is wasted spend.
A blue female silhouette stands out in the foreground among many gray and blurred silhouettes of people in the background, representing individuality or standing out in a crowd. Floyi Content Planning

Turn Buyer Personas Into Search Power

Floyi makes your audience data work as hard as your keywords. Import or build personas once – and they flow into maps, clusters, and briefs automatically.

Whether you call it SEO, GEO, or AEO, your personas shape the strategy from the start.

The result: content that doesn’t just rank, it resonates and gets cited in Google, Bing, ChatGPT, and AI search engines.

Inside Audience Insights

Persona Builder

Define who matters. Stop chasing everyone else.

search Created with Sketch Beta. Search Signal Sync

Tie buyer intent directly to SERPs and AI answers.

arrows-shuffle Brand + Audience Alignment

Match your voice with their needs automatically.

Multi-Audience Scalability

Run dozens of personas across brands without losing focus.

Buyer Personas

Search Signals

Clusters

Topical Maps

Content Briefs

From buyer insight to content that resonates and ranks

From Personas to Performance

Personas stuck in slide decks don’t win search.

Floyi makes them actionable:

Define Personas – capture who you’re targeting to find topics that matter to them.
Map to Search Signals – align needs with live SERPs and AI answers.
Cluster Opportunities – uncover the gaps your competitors ignore.
Brief with Precision – hand writers a clear target that converts. Pair it with a content plan to guide publishing.

Your Audience Isn’t a Guess. Don’t Treat It Like One.

Floyi’s Audience Insights ensures every topic, every brief, and every plan speaks directly to the right people – and gets surfaced in AI search.