Topical Authority Scorecard

The Topical Authority Scorecard is the measurement layer of Floyi’s authority system. It tells you how strong your position is across a topical map, where you are weak and which competitors own the gaps.

Use this page to understand what the scores mean, how to run a calculation and how to read the main views.

Topical Authority for a map is built from three pieces.

Content Authority looks at your own execution for this map.

Plain language:

• How much of the important plan have you actually published
• How well those published pages rank across the map

It combines:

• Coverage – importance weighted share of topics in the map that have a live page
• Performance – how strongly those shipped pages rank on the topics they target

If you ship a lot and rank well, Content Authority moves toward 100. If you have a big plan that sits in a spreadsheet, it stays low.

Market Authority looks at your competitive share.

Plain language:

• Across all the rankings on this map, what portion of the total value belongs to your domain

It considers:

• All domains that rank on the map
• How often they rank and how high
• How important each topic is in the map

If you own a large share of rankings on the important topics, your Market Authority is high. If competitors appear more often and higher, your Market Authority is low.

AI Authority looks at your presence in AI Overviews, AI Mode, and ChatGPT for the same map.

Plain language:

• How often your brand is mentioned or cited when these AI search engines answer questions related to this map
• How important those topics are within the map

If AI Overviews, AI Mode, and ChatGPT frequently mention or cite you on high importance topics in this map, AI Authority rises. If AI answers talk about the topic but never mention your brand, AI Authority drops.

The Topical Authority Score (TAS) combines Content Authority, Market Authority and AI Authority into a single 0 to 100 score.

High TAS means you are:

• Shipping and ranking the plan (Content Authority)
• Owning a strong share of the search market for that map (Market Authority)
• Showing up in AI Overviews, AI Mode, and ChatGPT (AI Authority)

The score is built so no single pillar can hide the others. If you only do well in one area and ignore the others, TAS reflects that.

1. Open your project in Floyi.
2. In the navigation, go to Topical Authority.
3. Select Scorecard.

You will see a prompt to select a map, brand domain and region if nothing has been calculated yet.

You will get the best results if you:

• Have a validated Topical Map with URL slugs filled in

• Know which domain (or subdomain) you are measuring, for example:

  • example.com
  • blog.example.com

• Choose the country, language and optional location that match your main audience

If the map is not fully slugged, complete that first. The authority system needs URLs to connect rankings back to map topics.

To start a run:

1. Open Scorecard.

2. Choose:

   • A Topical Map
   • Your primary domain
   • Country and language

3. Click Calculate Topical Authority or the equivalent button.

4. Review the credit estimate, then confirm.

Floyi will:

• Fetch or refresh SERPs for the topics in the map
• Collect ranking data for all domains
• Pull AI Overviews, AI Mode, and ChatGPT data where available
• Compute Content Authority, Market Authority, AI Authority and TAS

This runs in the background so you can navigate elsewhere. When it finishes, Scorecard updates and, if enabled, you receive an email.

Calculations use credits for SERP and AI Overview pulls. Viewing or filtering results is free.

After a run completes, the top of the Scorecard shows a summary.

You will typically see:

• Topical Authority Score (TAS)
• Content Authority
• Market Authority
• AI Authority
• A Pillar Coverage Strip showing the percentage of pillar and cluster topics you have published
• Supporting metrics such as Coverage, Visibility and Share of Voice for your domain

You can also select a time range such as:

• Yesterday
• Last 7 days
• Last 30 days
• Last 3, 6 or 12 months

The overview panel shows how scores have moved over time so you can see whether your efforts are paying off.

Each authority score in the Performance Overview displays a sparkline showing historical movement over the selected time range.

What you see:

• TAS Sparkline: A mini line chart showing how your overall Topical Authority Score has changed
• Content Authority Sparkline: Shows coverage and performance trends
• Market Authority Sparkline: Shows visibility and share of voice trends
• AI Authority Sparkline: Shows AI mentions and citations trends

Trend Indicators:

Next to each score, a trend indicator shows the change compared to the start of your selected time range:

• Green arrow up: Score improved (e.g., +2.3%)
• Red arrow down: Score declined (e.g., -1.5%)
• Gray dash: No significant change

Hover over any trend indicator to see the exact comparison period (e.g., “vs last week” or “vs 3 months ago”).

Using Time Range to Analyze Trends:

• Yesterday: See day-over-day changes for fast-moving markets
• Last 7 days: Weekly pulse check on recent activity
• Last month: Monthly review cycle
• Last 3-6 months: Medium-term strategic view
• Last year: Long-term trend analysis for annual planning

Below the score cards, the Start Here section shows a short list of topics that offer the highest authority gains for the least effort.

Floyi ranks topics by a weighted combination of:

• Importance – how central the topic is in your map
• Pillar coverage gap – which authority pillar has the most room to grow
• Competitor pressure – how many competitors already rank on the topic
• Topical and audience fit – how closely the topic aligns with your brand

Each recommendation includes a short rationale explaining why it was chosen. Use Start Here to pick your next content sprint without scanning the full map.

Below the overview you will find a Share of Voice (SOV) leaderboard for this map.

What it shows:

• A ranked list of domains with their share of total ranking value across the map
• Authority scores for each competitor – TAS, Content Authority, Market Authority and AI Authority so you can compare pillar strengths side by side
• Organic traffic estimates and unique URL counts per domain
• Options to view Top 10, Top 20 or Top 100 domains
• The ability to open a larger modal with a much longer tail of domains

Use it to answer questions such as:

• Who are the real competitors across this topic set
• Which competitors are strong in content but weak in AI, or vice versa
• Are we gaining or losing share as we publish
• Which domains you should watch over time

From the leaderboard you can click a domain to open more detailed views.

When you click a domain in the leaderboard, several views are available.

Shows where that domain ranks across the map.

Typical columns:

• Topic phrase
• Position
• URL
• Map level (pillar, subtopic, page)
• Title and snippet

You can sort, search and export this table. Use it to see which topics each domain owns, where they appear and which URLs carry their authority.

This view compares your brand and a chosen competitor on topics where both domains rank.

You can see:

• Which topics you both appear on
• Who ranks higher
• Which URLs you are up against

This is useful for understanding direct head to head competition rather than just global share.

The Competitor Matrix shows per-topic competitor data across your entire map.

For each topic you can see:

• Which competitors rank and at what positions
• The specific URLs each competitor ranks with
• Whether a competitor holds multiple positions on the same topic
• AI search status (AIO, AI Mode, ChatGPT) for each competitor on each topic

Use the matrix to spot topics where a competitor is especially strong or where no competitor has a firm grip yet.

This view focuses on AI search.

For a given domain you can see:

• Topics where AI Overviews, AI Mode, or ChatGPT mention the brand
• Topics where these AI search engines cite the brand as a source
• Topics that have AI search results where the brand is absent

From here you can open the AI Overview Viewer to see the AI answer text and cited sources for a topic.

The competitor tracker lets you save a short list of domains to watch.

You can:

• Pin up to ten competitor domains plus your own
• See their TAS, Content Authority, Market Authority and AI Authority scores and how they change over time
• Compare pillar strengths side by side to see where each competitor is ahead or behind
• View organic traffic estimates and ranking counts per competitor
• Export metrics and charts for reports and decks

This gives you a simple way to track whether your work is closing the gap or whether the market is moving faster than you.

For reporting and deeper analysis you can export data from Scorecard.

Common exports:

• SOV leaderboard – includes competitor authority scores (TAS, CA, MA, AA), organic traffic and unique URLs
• Domain Rankings tables
• Common Topics comparisons
• AI Overview, AI Mode and ChatGPT topic lists
• Competitor Matrix data

Export formats: CSV, Excel and Google Sheets.

Exports are snapshots. If you recompute authority later, run a new export for the updated numbers.

Scorecard calculations use credits for:

• SERP fetches or refreshes (AI Overviews are included at no extra cost)
• AI Mode pulls (if enabled in Settings)
• ChatGPT pulls (if enabled in Settings)

You can adjust how often you recalculate based on:

• How quickly your market changes
• How often you publish or make significant content changes
• How sensitive leadership is to fresh numbers

For regular monitoring, configure the automation settings so Floyi refreshes data on a schedule and notifies you when new results are ready.

Click the Settings button (gear icon) in the Scorecard header to configure how Topical Authority tracks and calculates your metrics.

Brand aliases help Floyi detect mentions of your brand in AI search results more accurately.

Why use aliases:

• AI Overviews, AI Mode, and ChatGPT may mention your brand using informal names, abbreviations, or common misspellings
• Adding aliases ensures these mentions are counted toward your AI Authority

How to add aliases:

1. Open Settings from the Scorecard.
2. In the Brand Aliases section, your primary brand name is shown (automatically included).
3. Enter additional aliases in the input field, separated by commas.
4. Click Add.

Examples:

• “Coke” for “Coca-Cola”
• “IBM” for “International Business Machines”
• “McDonald’s” for “McDonalds” (without apostrophe)

Control which AI search platforms Floyi tracks for your topics.

Available platforms:

To enable AI Mode or ChatGPT tracking:

1. Open Settings.
2. In the AI Search Tracking section, toggle on the platforms you want to track.
3. Review the credit estimate shown below the toggles.
4. Click Save Settings.

When enabled, these platforms will be checked during your next SERP refresh.

If you have built a Site Architecture for local business, e-commerce, SaaS, or services pages, you can configure how those pages are tracked.

Primary Query Pattern:

Define the search query template used for SERP and AI tracking. Available tokens depend on your site type:

• Local Business: {service}, {city}, {state}, {neighborhood}, {location}, {brand}
• E-commerce: {product}, {category}, {collection}, {brand}
• SaaS: {product}, {feature}, {use_case}, {integration}, {brand}
• Services: {service}, {industry}, {brand}

Example patterns:

• Local: {service} in {city}, {state} → “Tree trimming in Dallas, TX”
• E-commerce: {product} → “Running shoes”
• SaaS: {product} software → “Project management software”

Generic Service Term (Local Business only):

For local business sites tracking both service pages and location pages, set a generic service category term to prevent duplicate queries.

Why this matters:

Without a generic service term, you may end up tracking the same query twice:

• Service page for “Lawn Maintenance” → tracks “lawn maintenance”
• Dallas city page → might also track “lawn maintenance in Dallas, Texas”

This creates duplicate SERP fetches and inflates your credit usage.

How it works:

• Service pages use their specific name as the query (e.g., “lawn maintenance”, “tree trimming”)
• Location pages (city, state, neighborhood) use the generic service term (e.g., “chiropractor in Dallas, Texas”)

Example:

If your generic service term is “chiropractor”:

• Service page “Back Pain Treatment” → tracks “back pain treatment”
• Dallas city page → tracks “chiropractor in Dallas, Texas”
• Plano city page → tracks “chiropractor in Plano, Texas”

Common generic service terms:

• Healthcare: “chiropractor”, “dentist”, “physical therapist”
• Home services: “landscaping”, “plumbing”, “electrician”
• Professional services: “attorney”, “accountant”, “consultant”

[!IMPORTANT] If you track location pages (city, state, neighborhood) without setting a generic service term, Topical Authority will show a warning and prevent calculation until you add one.

Secondary Query Patterns:

Add additional patterns that become keyword variants for internal links and briefs. These do not trigger separate SERP fetches.

Example secondary patterns:

• Best {service} in {city}
• {service} cost {city}
• Emergency {service} {city}

Tracking by Page Type:

Select which page types from your Site Architecture should be tracked:

• Local Business: Service pages, Service + Location pages, City pages, State pages, Neighborhood pages, Hub pages
• E-commerce: Product pages, Category pages, Collection pages, Brand pages
• SaaS: Product pages, Feature pages, Use case pages, Integration pages, Pricing pages, Docs pages
• Services: Service pages, Industry pages, Case study pages, Process pages

The estimated credit usage updates as you toggle page types on or off.

Configure the geographic and language settings for SERP and AI search tracking.

Settings:

• Country: The country for SERP results (e.g., United States, United Kingdom)
• Language: The language for search queries (e.g., English, Spanish)
• Location (optional): A specific city or region for localized results (e.g., “New York, NY”)

These settings apply to both manual refreshes and scheduled refreshes.

[!NOTE] Not all countries support all AI search providers. AI Mode and AI Overview are available in 177 countries, while ChatGPT is available in 163 countries. See the Supported Countries & Regions reference for the full list.

Automate your SERP and AI data collection on a recurring schedule.

To enable scheduling:

1. Toggle on Enable scheduled SERP refresh.
2. Select a Frequency:
   • Daily: Runs every day
   • Weekly: Select specific days of the week
   • Monthly: Select specific days of the month (1-31)
3. Set the Time in your local timezone.
4. Review the Estimated monthly credits shown.
5. Click Save Settings.

Schedule examples:

• Weekly on Monday and Thursday at 9:00 AM
• Monthly on the 1st and 15th at 6:00 AM
• Daily at 7:00 AM

Credit warnings:

• Floyi shows a warning if your estimated monthly credits exceed your available balance
• Days 29-31 for monthly schedules will run on the last day of shorter months

What happens on each scheduled run:

1. Floyi fetches fresh SERP data for all tracked topics
2. AI Overviews are collected (always included)
3. AI Mode and ChatGPT are collected if enabled
4. Authority scores are recalculated
5. Email notification is sent when complete (if enabled in account settings)

Scorecard answers:

• “How strong is our authority on this map right now”
• “Who owns the gaps”
• “Where are we winning or losing”

The Topical Authority Planner answers:

• “What should we publish or refresh next to move these scores”

A practical pattern is:

1. Run or refresh Topical Authority in the Scorecard.
2. Use the overview, Start Here recommendations and SOV leaderboard to pick a pillar or cluster that needs improvement.
3. Switch to Planner with that map and domain selected.
4. Use Planner filters to pull specific topics into your publishing queue.
5. Generate briefs directly from the Planner to send topics into production.