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Topical Authority Planner

The Topical Authority Planner is the action layer of Floyi’s authority system. Scorecard tells you where you stand. Planner turns that insight into a clear list of topics to publish or improve.

Use this page to learn how to navigate the hierarchy, use filters, open topic details, manage internal links and generate briefs.


Planner works on top of a promoted Topical Map and a Topical Authority calculation.

It:

  • Shows your full hierarchy from pillar to page level
  • Surfaces Coverage, Visibility, Market Authority and AI presence for each node
  • Lets you filter for the highest impact work
  • Connects each topic to SERPs, AI Overviews, internal links and content info
  • Launches integrated brief generation and content workflows

Planner does not change the map structure. Structural edits still happen in Topical Map.


  1. Open your project in Floyi.
  2. In the navigation, go to Topical Authority.
  3. Select Planner.

If you have not yet promoted a map into Topical Authority or run a Scorecard calculation, Planner will prompt you to do that first.


Planner expects:

  • A validated Topical Map with URL slugs
  • At least one Topical Authority calculation run for that map and domain

Without rankings and AI data there is nothing for Planner to prioritize, so always pair it with Scorecard.


Planner displays the map as a tree, usually in four levels:

  1. Pillar – top level themes
  2. Cluster or topic group
  3. Topic
  4. Page – concrete URL level nodes

For each node you typically see:

  • Topic name
  • Coverage counts (published versus planned)
  • Key metrics such as importance, rank windows or AI status badges

You can:

  • Expand and collapse nodes
  • Expand all or collapse all
  • Search across topics in the tree

Coverage rolls up, so a pillar shows how many child topics have content shipped under it.


Planner is built around filters that answer “What should we do next”.

Common filters include:

  • High importance topics
  • Not published or Not found in SERPs
  • Rank windows such as Top 3, positions 4 to 10 or 11 to 20
  • Has brief or No brief
  • Under covered pillars where coverage is below a certain threshold
  • AI status such as topics where AI Overviews exist but your brand is not present

You can combine filters, for example:

  • High importance topics that are not published
  • Topics where you rank on page 2 and are missing from AI Overviews
  • Pages that are published but have no brief attached

When filters are active, Planner makes it clear which nodes match and which are just context above them.


Next to each node you may see small indicators.

Examples:

  • Rank ranges or icons that show whether you are in Top 3, 4 to 10 or lower
  • AI badges such as:
    • Mentioned
    • Cited
    • Mentioned and cited
    • Not present
    • N/A when no AI Overview exists for that topic

Clicking a node opens more detail. You can also open SERP modals from within the topic drawer to see the actual ranking pages you are up against.


Click any node in the Planner to open the details drawer.

The drawer typically includes:

  • Content info

    • Suggested content title
    • Content type
    • Buyer’s journey stage
    • Snippet or meta description
  • URL slug and target URL

    • The planned or live URL for that topic
  • Metrics

    • Importance
    • Rank information for your domain
    • AI status for this topic
  • SERP and AI views

    • Buttons to open SERP and AI Overview modals
  • Brief management

    • View existing brief
    • Generate or regenerate a brief for this topic

From here you can refine planning details without leaving the Planner.


Planner also helps you manage internal links for each page level topic.

Inside the drawer you can:

  • See suggested internal link sources based on your map and rankings

  • Review existing anchors grouped by source type:

    • Map based
    • AI suggested
    • User defined
  • Add or edit anchor text suggestions

  • Refresh link data when rankings change

This turns internal linking into a deliberate part of the plan instead of an afterthought.


Planner supports Topical Authority integrated briefs.

Typical flow:

  1. Filter for the topics you want to work on.

  2. Open the drawer for a page level node.

  3. Click Generate brief.

  4. Confirm:

    • Brand Foundation
    • Persona
    • Any internal links and anchors you want to lock in
  5. Review the credit estimate and confirm.

Floyi then:

  • Pulls SERP and AI context for that topic
  • Uses the map, brand and persona inputs to build a brief
  • Links the brief back to the topic in Planner

You can open the brief from the drawer or from the Briefs section and move into the Content Creation workspace from there.

Planner briefs are topic anchored. For query anchored briefs and more open ended research use the standalone briefs flow.


Planner includes a publish toggle or status for page level nodes.

Use it to:

  • Mark topics as published once the content is live on your site
  • Mark content that is removed or merged as no longer published

Floyi does not publish content for you. The toggle is a planning state, not a CMS action. Keep it in sync with your real site so Coverage and Content Authority stay accurate.


Planner is designed to be a live control panel, but you can still export data for collaboration.

Common exports:

  • Lists of filtered topics with metrics and planning fields
  • Anchor and internal link suggestions
  • Brief status per topic

These are helpful when you need to align with teams that do not have direct access to Floyi.


Planner itself does not use credits for:

  • Viewing the hierarchy
  • Filtering and searching
  • Opening SERP or AI modals that use existing data

Credits are used when you:

  • Generate or regenerate briefs from Planner
  • Generate new content info snapshots if that option is available for your workspace

Each action shows a credit estimate before you confirm.


A simple way to use the two tools:

  1. Scorecard

    • Run or refresh Topical Authority for your map and domain
    • Identify weak pillars or clusters, and competitors that are winning there
  2. Planner

    • Filter for high importance topics in those weak areas
    • Pick a batch of topics to publish or refresh
    • Generate briefs, manage internal links and move content through your workflow

Then publish, update Planner states and rerun Scorecard. That loop is how you move Content Authority, Market Authority and AI Authority in a deliberate way rather than guessing.