Topical Audit

The Topical Audit tool discovers the content structure of any public website—without needing a pre-existing Topical Map. It’s perfect for analyzing competitor sites or understanding a domain’s topical footprint.

• How to run a topical audit on any website
• Understanding your audit results
• Reading AI-generated insights
• Navigating the discovered hierarchy
• Managing past audits
• Exporting your findings

Use Topical Audit when you want to:

• Analyze competitor content strategies — See how competitors structure their content
• Audit a new domain — Understand an acquired site’s topical coverage
• Reverse-engineer authority — Discover what topics a site has built authority around
• Benchmark your content — Compare your structure against industry leaders

[!NOTE] Topical Audit works on any public website. You don’t need to own the domain or have a Topical Map created.

1. Navigate to Topical Audit from the main menu.
2. Enter the website URL you want to analyze (e.g., https://example.com).
3. Configure your scan settings:

4. Review the estimated credits.
5. Click Start Audit to begin.

Once started, you’ll see real-time progress through four stages:

1. Discovering — Finding pages via sitemap or crawling
2. Crawling — Extracting content from discovered pages
3. Analyzing — Processing content for semantic understanding
4. Clustering — Grouping related content into topics

You can navigate away during scanning. You’ll receive an email when complete.

After completion, you’ll see key metrics at a glance:

Content is organized into a 4-level structure:

Each level shows:

• Topic name — The semantic theme of this group
• Page count — Number of URLs in this topic
• Similarity score — How tightly content clusters around the topic (higher = more focused)
• Primary URL — The most representative page for this topic

• Click Arrows to expand/collapse sections
• Click Expand All or Collapse All to toggle the entire tree
• Click any URL to open it in a new tab
• View Included URLs to see all pages grouped under a topic

After analysis, you’ll receive AI-generated insights about the site’s content strategy.

A 0-10 rating measuring how focused the site’s content strategy is:

[!TIP] Use Missing Topics to identify content gaps you can fill on your own site, and Divergent Topics to understand where competitors may be losing focus.

1. Click the Past Audits tab

2. Browse your audit history with:

   • Domain name
   • Scan date
   • Pages analyzed
   • Status

3. Click any audit to load its full results

Select multiple audits using checkboxes to:

• Delete — Remove selected audits to keep your workspace clean

Past audits are paginated. Click Load More to view additional history.

Export your discovered hierarchy for analysis or sharing.

Click the Export dropdown and choose:

Exports contain:

• Complete topic hierarchy
• Page counts and similarity scores
• Primary URLs for each topic
• All grouped URLs
• AI Insights summary

Click Copy to quickly copy the hierarchy as formatted text for pasting into documents or chat.

Yes, Topical Audit works on any publicly accessible website. Private or password-protected sites cannot be scanned.

[!TIP] Use Topical Audit to analyze competitor sites, then use insights to strengthen your own Topical Map.

Low similarity scores indicate the grouped pages are loosely related. This can mean:

• The topic covers diverse subtopics
• Content quality varies significantly
• The topic name is a best-fit label for disparate content

Typically 5-15 minutes for 100 pages, depending on site complexity. Larger audits (500+ pages) may take 30+ minutes.

Yes! Run multiple audits over time to track how a site’s content strategy evolves.