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Site Architecture

Site Architecture is where you plan and structure your website’s pages. Choose from four site types — Local Business for multi-location service businesses, Service Agency for agencies, consultancies, and professional firms, SaaS for software products, or E-commerce for one-brand DTC stores and multi-brand marketplaces — and Floyi generates a complete URL blueprint with proper hierarchy. The result is a clean, strategic site structure that helps search engines and AI systems understand exactly what you offer and where you offer it.


Part 1: Choosing Your Site Type and Content Scope

Section titled “Part 1: Choosing Your Site Type and Content Scope”

Before building your site architecture, you need to select your site type and your content workflow. The site type determines which generator and page kinds are available, and the content workflow determines how Floyi guides you through the rest of the content creation process.

Local Business — For service businesses that operate in specific geographic areas (plumbers, tree services, HVAC, dental practices, etc.). Uses the Local Site Generator to create service and location pages.

Service Agency — For agencies, consultancies, and professional firms (marketing agencies, IT companies, law firms, accounting practices, staffing firms, etc.). Uses the Service Agency Generator to create service, industry, and solution pages.

SaaS — For software products and platforms (project management tools, analytics platforms, CRMs, marketing automation, etc.). Uses the SaaS Generator to create feature, use case, integration, and solution pages.

E-commerce — For online stores selling products directly (DTC brands, multi-brand marketplaces, specialty retailers, etc.). Uses the E-commerce Generator to create category, brand, collection, buying guide, comparison, and product pages.

1. Site + Resources (Recommended for most businesses)

  • Build your service pages (and location or industry pages) first
  • Then create educational blog and resource content
  • Full workflow: Site Architecture → Topical Research → Content Creation

2. Site Only

  • Create service and location/industry pages only
  • Skip blog or resource content entirely
  • Ideal for businesses focused purely on service pages
  • Leads directly to Topical Authority for tracking

3. Resources Only

  • Skip site architecture entirely
  • Jump directly to Topical Research for blog content
  • Best for brands focusing only on educational or thought leadership content
  1. Navigate to the Site Architecture page from the sidebar.
  2. Choose your site type (Local Business, Service Agency, SaaS, or E-commerce).
  3. Review the workflow cards displayed at the top.
  4. Click Select on your preferred workflow.
  5. If you have existing work and switch scopes, a confirmation dialog will appear.

The Local Site Generator automatically creates your entire site structure from simple lists of services and locations.

In the Services text area, enter your services one per line.

Basic Format:

Tree Trimming
Tree Removal
Stump Grinding

Hierarchical Format (Service > Subservice):

Tree Trimming > Crown Reduction
Tree Trimming > Deadwood Removal
Tree Removal > Emergency Removal
Tree Removal > Large Tree Removal

Maximum service depth is 2 levels (Service > Subservice).

In the Locations text area, enter your service areas one per line.

Choose Your Location Format:

  • State > City > Neighborhood: Use when operating across multiple states

    Texas > Dallas > Uptown
    Texas > Dallas > Oak Lawn
    Texas > Houston > Montrose
  • City > Neighborhood: Use for single-state businesses

    Dallas > Uptown
    Dallas > Oak Lawn
    Houston > Montrose

Click the format toggle buttons above the locations field to switch between formats.

Location Preview Panel:

As you type locations, a real-time preview shows how each line will be parsed:

  • Displays the detected State, City, and Neighborhood for each entry
  • Warns if a location has too many levels for your selected format
  • Helps you catch formatting issues before generating

Fine-tune how your URLs are structured:

Hub Folders:

  • Services Hub: Toggle on to group all services under /services/ (e.g., /services/tree-trimming/)
  • Locations Hub: Toggle on to group all locations under /locations/ (e.g., /locations/texas/)
  • You can customize the hub slugs (e.g., change “services” to “what-we-do”)

Service + Location Pages:

  • Toggle on to create combined pages like /locations/texas/dallas/tree-trimming/
  • These pages target searches like “tree trimming in Dallas, TX”

URL Style:

  • Path Style: Nested structure → /locations/texas/dallas/tree-trimming/
  • Combined Style: Flattened structure → /locations/texas-dallas-tree-trimming/

If your hierarchy exceeds 4 levels deep, the system automatically switches to Combined style.

Service + Location Page Estimate:

When you enable Service + Location pages, Floyi shows a calculation preview:

  • Example: 5 services × 10 locations = 50 service+location pages
  • This helps you understand the scale of pages before generating

Replace Existing Option:

Before generating, you can toggle Replace existing pages:

  • Off (default): New pages are added to your existing structure
  • On: Clears your current architecture and rebuilds from scratch

Enable “Replace existing” only when you want a complete rebuild. This removes all previously generated pages.

Generate:

  1. Review your services and locations in the preview panel.
  2. Toggle Replace existing pages if you want to start fresh.
  3. Click Generate Structure.
  4. The system creates all pages with proper parent-child relationships.
  5. Switch to the Preview panel to see your complete site structure.

The Service Agency Generator creates your site structure from lists of services, industries, and optional solutions. It is designed for agencies and professional firms that serve multiple industries.

In the Services text area, enter your services one per line. The format is the same as the Local Site Generator.

Basic Format:

SEO
PPC Management
Web Design
Content Marketing

Hierarchical Format (Service > Subservice):

SEO > Technical SEO
SEO > Local SEO
PPC Management > Google Ads
PPC Management > Social Ads

Maximum service depth is 2 levels (Service > Subservice).

In the Industries text area, enter the industries your agency serves, one per line.

Healthcare
Financial Services
Real Estate
SaaS
E-commerce

Industries represent the verticals your agency targets. Each industry becomes its own page grouped under an Industries Hub.

In the Solutions text area, enter packaged solutions or use cases, one per line.

Lead Generation System
Brand Launch Package
Website Redesign Program
Marketing Audit

Solutions represent bundled offerings or outcomes. They are grouped under a Solutions Hub. This field is optional — skip it if your agency does not productize solutions.

Step 4: Cross-Product Pages (Service + Industry)

Section titled “Step 4: Cross-Product Pages (Service + Industry)”

When you have both services and industries, Floyi can generate Service + Industry pages that target searches like “SEO for Healthcare” or “PPC Management for SaaS.”

  • These pages combine every service with every industry
  • Example: 4 services x 5 industries = 20 service+industry pages
  • Floyi shows a page estimate before generating so you can gauge the scale

Fine-tune how your agency URLs are structured:

Hub Folders:

  • Services Hub: Toggle on to group all services under /services/ (e.g., /services/seo/)
  • Industries Hub: Toggle on to group all industries under /industries/ (e.g., /industries/healthcare/)
  • Solutions Hub: Toggle on to group all solutions under /solutions/ (e.g., /solutions/lead-generation-system/)
  • You can customize the hub slugs (e.g., change “industries” to “who-we-serve”)

Service + Industry Pages:

  • Toggle on to create combined pages like /industries/healthcare/seo/
  • These pages target searches like “SEO for Healthcare”

URL Style:

  • Path Style: Nested structure → /industries/healthcare/seo/
  • Combined Style: Flattened structure → /industries/healthcare-seo/

If your hierarchy exceeds 4 levels deep, the system automatically switches to Combined style.

  1. Review your services, industries, and solutions in the preview panel.
  2. Toggle Replace existing pages if you want to start fresh.
  3. Click Generate Structure.
  4. The system creates all pages with proper parent-child relationships.
  5. Switch to the Preview panel to see your complete site structure.

For a digital marketing agency:

/ Home
/about/ About
/contact/ Contact
/services/ Services Hub
/services/seo/ Service
/services/seo/technical-seo/ Subservice
/services/ppc-management/ Service
/services/content-marketing/ Service
/industries/ Industries Hub
/industries/healthcare/ Industry
/industries/healthcare/seo/ Service + Industry
/industries/healthcare/ppc-management/ Service + Industry
/industries/saas/ Industry
/industries/saas/seo/ Service + Industry
/solutions/ Solutions Hub
/solutions/lead-generation-system/ Solution
/solutions/brand-launch-package/ Solution

The SaaS Generator creates your site structure from lists of features, use cases, integrations, and optional solutions. It is designed for software products and platforms that need to communicate capabilities, buyer-specific value, and ecosystem connectivity.

In the Product Name field, enter the name of your software product. This name is used throughout your architecture and in query strategy tokens for tracking.

In the Features text area, enter your product features one per line.

Workflow Automation
Real-Time Analytics
Team Collaboration
Custom Dashboards
API Access

Each feature becomes its own page grouped under a Features Hub. Features represent the core capabilities of your product.

In the Use Cases text area, enter the use cases or buyer personas your product serves, one per line.

Marketing Teams
Sales Teams
Product Managers
Customer Success
Engineering Teams

Use cases represent the audiences or scenarios your product addresses. Each use case becomes its own page grouped under a Use Cases Hub.

Step 4: Enter Your Integrations (Optional)

Section titled “Step 4: Enter Your Integrations (Optional)”

In the Integrations text area, enter the tools and platforms your product integrates with, one per line.

Salesforce
HubSpot
Slack
Zapier
Google Analytics

Integrations represent your product’s ecosystem connectivity. They are grouped under an Integrations Hub. This field is optional — skip it if your product does not have integrations to highlight.

Step 5: Cross-Product Pages (Feature + Use Case)

Section titled “Step 5: Cross-Product Pages (Feature + Use Case)”

When you have both features and use cases, Floyi can generate Feature + Use Case pages that target searches like “Workflow Automation for Marketing Teams” or “Real-Time Analytics for Sales Teams.”

  • These pages combine every feature with every use case
  • Example: 5 features x 5 use cases = 25 feature+use case pages
  • Floyi shows a page estimate before generating so you can gauge the scale

Fine-tune how your SaaS URLs are structured:

Hub Folders:

  • Features Hub: Toggle on to group all features under /features/ (e.g., /features/workflow-automation/)
  • Use Cases Hub: Toggle on to group all use cases under /use-cases/ (e.g., /use-cases/marketing-teams/)
  • Integrations Hub: Toggle on to group all integrations under /integrations/ (e.g., /integrations/salesforce/)
  • You can customize the hub slugs (e.g., change “features” to “capabilities” or “use-cases” to “who-its-for”)

Feature + Use Case Pages:

  • Toggle on to create combined pages like /use-cases/marketing-teams/workflow-automation/
  • These pages target searches like “Workflow Automation for Marketing Teams”
  1. Review your features, use cases, and integrations in the preview panel.
  2. Toggle Replace existing pages if you want to start fresh.
  3. Click Generate Structure.
  4. The system creates all pages with proper parent-child relationships.
  5. Switch to the Preview panel to see your complete site structure.

For a SaaS analytics platform:

/ Home
/about/ About
/contact/ Contact
/features/ Features Hub
/features/workflow-automation/ Feature
/features/real-time-analytics/ Feature
/use-cases/ Use Cases Hub
/use-cases/marketing-teams/ Use Case
/use-cases/sales-teams/ Use Case
/use-cases/marketing-teams/workflow-automation/ Feature + Use Case
/integrations/ Integrations Hub
/integrations/salesforce/ Integration
/integrations/hubspot/ Integration
/solutions/ Solutions Hub
/solutions/enterprise-analytics/ Solution

The E-commerce Generator creates your site structure from lists of categories, brands, collections, and optional product types. It is designed for online stores — both one-brand DTC shops and multi-brand marketplaces.

Choose your store model before entering data:

  • One-Brand DTC: A single brand selling its own products. Categories and collections organize the catalog. Brand pages are not generated.
  • Multi-Brand Marketplace: Multiple brands sold through one store. Categories, brands, and collections all generate pages, plus Category × Brand cross-product pages.

In the Categories text area, enter your product categories one per line.

Running Shoes
Trail Shoes
Walking Shoes
Basketball Shoes

Categories represent the primary way customers browse your catalog. Each category becomes its own page grouped under a Categories Hub.

Step 2: Enter Your Brands (Multi-Brand Only)

Section titled “Step 2: Enter Your Brands (Multi-Brand Only)”

In the Brands text area, enter the brands your store carries, one per line.

Nike
Adidas
New Balance
Brooks

Brands are only available in multi-brand marketplace mode. Each brand becomes its own brand page grouped under a Brands Hub.

In the Collections text area, enter curated product collections, one per line.

Best Sellers
New Arrivals
Under $100
Editor's Picks

Collections represent curated groupings that cut across categories. They are grouped under a Collections Hub.

Step 4: Cross-Product Pages (Category × Brand)

Section titled “Step 4: Cross-Product Pages (Category × Brand)”

In multi-brand mode, when you have both categories and brands, Floyi generates Category × Brand pages that target searches like “Nike Running Shoes” or “Adidas Trail Shoes.”

  • These pages combine every category with every brand
  • Example: 4 categories × 4 brands = 16 cross-product pages
  • Floyi shows a page estimate before generating so you can gauge the scale
  • A configurable cap limits the maximum cross-product pages generated

Fine-tune how your e-commerce URLs are structured:

Hub Folders:

  • Categories Hub: Toggle on to group all categories under /categories/ (e.g., /categories/running-shoes/)
  • Brands Hub: Toggle on to group all brands under /brands/ (e.g., /brands/nike/)
  • Collections Hub: Toggle on to group all collections under /collections/ (e.g., /collections/best-sellers/)
  • You can customize the hub slugs (e.g., change “categories” to “shop” or “collections” to “curated”)

Category × Brand Pages:

  • Toggle on to create combined pages like /categories/running-shoes/nike/
  • These pages target searches like “Nike Running Shoes”

E-commerce sites can also include:

  • Buying Guides: Educational content helping customers choose (e.g., “How to Choose Running Shoes”)
  • Comparison Pages: Side-by-side product or category comparisons
  • Product Pages: Individual product detail pages
  1. Review your categories, brands, and collections in the preview panel.
  2. Toggle Replace existing pages if you want to start fresh.
  3. Click Generate Structure.
  4. The system creates all pages with proper parent-child relationships.
  5. Switch to the Preview panel to see your complete site structure.

For a multi-brand shoe marketplace:

/ Home
/about/ About
/contact/ Contact
/categories/ Categories Hub
/categories/running-shoes/ Category
/categories/running-shoes/nike/ Category + Brand
/categories/running-shoes/adidas/ Category + Brand
/categories/trail-shoes/ Category
/brands/ Brands Hub
/brands/nike/ Brand Page
/brands/adidas/ Brand Page
/collections/ Collections Hub
/collections/best-sellers/ Collection
/collections/new-arrivals/ Collection
/guides/ Buying Guides Hub
/guides/how-to-choose-running-shoes/ Buying Guide
/comparisons/ Comparisons Hub
/comparisons/nike-vs-adidas-running-shoes/ Comparison

Part 3: Google Business Profile Integration

Section titled “Part 3: Google Business Profile Integration”

If your business has a verified Google Business Profile (GBP), you can connect it to Floyi to sync your business data and streamline your local SEO workflow.

  1. Navigate to Settings from the main menu.
  2. Click on Integrations.
  3. Find the Google Business Profile section.
  4. Click Connect Google Account and sign in with the Google account that manages your GBP.
  5. Grant the required permissions for Floyi to access your business profile data.
  6. Select which business profile to connect if you manage multiple locations.

The connection is managed per workspace. Once connected, any team member with access can use the synced data.

When connected, Floyi can pull the following data from your Google Business Profile:

  • Business Name: Your official business name as listed on Google
  • Address: Full street address, city, state, and postal code
  • Phone Number: Primary contact number
  • Website URL: Your business website
  • Business Category: Your primary Google business category
  • Opening Hours: Regular operating hours for each day
  • Service Areas: Regions you serve (for service-area businesses)

The GBP connection enhances your Site Architecture workflow in two key ways:

1. Business Info Sync (Brand Foundation)

In Brand Foundation, you can click Sync from GBP in the Business Info card to populate your structured business data automatically. This data is then used to generate LocalBusiness Schema (JSON-LD) that you can deploy across your location pages.

2. Location Data for Architecture

If your GBP includes multiple locations or service areas, this information can inform your Site Architecture planning. Use your GBP service areas as a starting point for your locations list in the generator.

  • Disconnect: Return to Settings > Integrations to disconnect your Google account at any time
  • Refresh Data: Click “Sync from GBP” in Brand Foundation to pull the latest data from your profile
  • Multiple Profiles: If you manage multiple GBP listings, you can switch between them in Settings

Your GBP data is never modified by Floyi—the connection is read-only for syncing purposes.


If your business already has a locations page on your website, Floyi can extract the location list automatically using AI.

  1. Click the Fetch from URL button in the Locations section.
  2. Enter the URL of your locations page (e.g., https://example.com/locations).
  3. Select your preferred location format (State > City > Neighborhood or City > Neighborhood).
  4. Click Fetch Locations.
  5. The AI analyzes your page and extracts locations into the text area.

This feature uses credits. The cost is displayed before you confirm.

  • Use a page that lists all your locations clearly
  • Pages with addresses, city names, or location directories work best
  • The system handles up to 200 locations per fetch
  • Review extracted locations before generating; you can edit the list manually

Once your architecture is generated, you can view, edit, and manage individual pages.

Table View:

  • Displays all pages in a flat, sortable list
  • Shows URL path, page type, and status
  • Use search to find specific pages
  • Click column headers to sort

Tree View:

  • Shows hierarchical parent-child relationships
  • Expand/collapse sections to focus on specific areas
  • Visualizes your URL depth at a glance

Toggle between views using the view selector buttons above the preview.

On larger screens, you can collapse either the Builder or Preview panel to focus on one at a time:

  • Click the left chevron to collapse the Builder panel
  • Click the right chevron to collapse the Preview panel
  • A “Show builder” or “Show preview” button appears to restore the collapsed panel
  1. Click Edit Mode to enable editing.
  2. Click on any page row to modify:
    • Title: The display name of the page
    • Slug: The URL segment (auto-generated from title)
    • Page Type: The category of page (service, location, etc.)
  3. Changes are tracked with a yellow indicator.
  4. Click Save Changes to apply all modifications.

When you change a page’s slug, all descendant pages automatically update their URL paths.

Affected Pages Indicator:

When editing, Floyi shows how many pages will be affected by your changes. If you change a parent page’s slug, all child pages will have their URLs updated. The indicator helps you understand the scope of your changes before saving.

The “Add pages (manual)” section has two modes:

  • Single: Add one page at a time with full control over each field
  • Bulk: Import multiple pages from a CSV/Excel file or add rows manually

Toggle between modes using the Single / Bulk buttons.

  1. Select Single mode in the add pages section.

  2. Select the Parent Page (or leave as root for top-level pages).

  3. Choose the Page Type (available types depend on your selected site type):

    Shared page types (all site types):

    • Services Hub — directory page grouping all services
    • Service — an individual service offering
    • Subservice — a variant or specialization under a service
    • Pricing — pricing and packages page
    • Process — how your service works
    • FAQ — frequently asked questions
    • Reviews — testimonials and social proof
    • Case Studies — success stories and outcomes
    • About — brand story and team
    • Contact — contact information

    Local Business only:

    • Locations Hub — directory page grouping all locations
    • State — state-level location page
    • City — city-level location page
    • Neighborhood — neighborhood or district page
    • Market — broader service area (e.g., “Bay Area”, “North Dallas”)
    • Service + Location — combined service and location page

    Service Agency only:

    • Industries Hub — directory page grouping all industries
    • Industry — an industry vertical the agency serves
    • Service + Industry — combined service and industry page
    • Solutions Hub — directory page grouping all solutions
    • Solution — a packaged solution or use case

    SaaS only:

    • Features Hub — directory page grouping all features
    • Feature — an individual product feature page
    • Use Cases Hub — directory page grouping all use cases
    • Use Case — a use case or buyer persona page
    • Integrations Hub — directory page grouping all integrations
    • Integration — an individual integration page
    • Solutions Hub — directory page grouping all solutions
    • Solution — a packaged solution or outcome page
    • Feature + Use Case — combined feature and use case page
  4. Enter the Title.

  5. The Slug auto-generates from the title (you can customize it).

  6. Click Add Page.

  1. Click the delete icon on any page row.
  2. Review the confirmation dialog showing:
    • The page being deleted
    • Any child pages that will also be removed
  3. Confirm to delete the page and all descendants.

Deleting a parent page removes all its children. This cannot be undone.


For large site structures, use bulk operations to save time.

  1. Select Bulk mode in the “Add pages (manual)” section.
  2. Click Download CSV template to get the required format.
  3. Prepare your file with columns:
    • Title: Page name (required)
    • Slug: URL segment (optional, auto-generated from title if blank)
    • Type: Page type code (optional)
    • Parent: Parent page title or URL path (optional)
  4. Click Import CSV and select your file.
  5. Review the preview table:
    • Valid rows show normal styling
    • Invalid rows are highlighted with red borders
    • Error messages explain what needs fixing

Flexible Column Headers:

Floyi recognizes multiple header variations:

  • Title: Title, PageTitle
  • Slug: Slug, UrlSlug
  • Type: Type, PageType, Kind
  • Parent: Parent, ParentPage, ParentPath, ParentUrl

Apply to All Options:

Two toggles help when all rows share the same type or parent:

  • Apply type to all: Set a single page type for all imported rows
  • Apply parent to all: Set a single parent page for all imported rows

When enabled, individual row values are locked and the global setting applies.

Duplicate Detection:

Floyi automatically detects pages that would create duplicate URL paths:

  • Duplicates are flagged and skipped during import
  • You’ll see a summary of how many pages were added vs. skipped

Manual Row Editing:

You can also add rows manually in bulk mode:

  • Click Add row to create new empty rows
  • Edit title, slug, type, and parent directly in the table
  • Click Clear rows to start over
  1. Click the Export button in the header.
  2. Choose your format:
    • CSV: Standard spreadsheet format
    • Excel (XLSX): Full Excel workbook
    • Google Sheets: Creates a new document in your Google Drive

Exports include all page data: titles, slugs, types, URL paths, and metadata.


Each page has additional settings you can configure for SEO and tracking.

  • Title: The display name shown in navigation and headers.
  • Slug: The URL segment for this page (letters, numbers, hyphens, underscores, and dots — case is preserved for hreflang codes like zh-TW).
  • URL Path: The complete URL path from root (auto-calculated).
  • Page Type: The semantic category of the page.
  • Geo Data: Geographic metadata for location pages (state, city, neighborhood).
  • Keywords: Optional keyword list for SEO planning.
  • Published: Mark as published when the page is live on your site.
  • Archived: Archive pages that are no longer needed but you want to keep the record.
  • Tracking Enabled: Enable SERP and AI tracking for this page.
  • Primary Query Override: Custom search query for tracking (instead of auto-generated).

How Site Architecture Connects to Topical Authority

Section titled “How Site Architecture Connects to Topical Authority”

Pages you create in Site Architecture can be tracked alongside your Topical Research topics in the Topical Authority module. This gives you a unified view of rankings and AI visibility across your local/service pages, agency pages, SaaS product pages, e-commerce pages, and your blog/resource content.

The connection works like this:

  1. Build your architecture: Create your pages in Site Architecture (services, locations, features, use cases, etc.).
  2. Configure tracking: In Topical Authority Settings, define your Query Strategy (see below).
  3. Enable page types: Select which page types (Service, City, Service + Location, Feature, Use Case, etc.) should be tracked.
  4. Run SERP refresh: Floyi fetches rankings and AI data for your architecture pages using the query patterns you defined.
  5. View unified metrics: See all your pages in the Topical Authority Planner and Scorecard.

Query Strategy for Architecture Pages:

In Topical Authority Settings, you configure a primary query pattern that Floyi uses to generate search queries for your architecture pages. For example:

Local Business:

  • Pattern: {service} in {city}, {state}
  • Page: “Tree Trimming” service in “Dallas, Texas”
  • Generated query: “Tree trimming in Dallas, TX”

Service Agency:

  • Pattern: {service} for {industry}
  • Page: “SEO” service for “Healthcare” industry
  • Generated query: “SEO for Healthcare”

SaaS:

  • Pattern: {product} {feature} for {use_case}
  • Page: “Workflow Automation” feature for “Marketing Teams” use case
  • Generated query: “Acme Workflow Automation for Marketing Teams”

Available SaaS tokens: {feature}, {use_case}, {integration}, {solution}, {product}, {brand}

E-commerce:

  • Pattern: {category} {brand} {store_name}
  • Page: “Running Shoes” category for “Nike” brand
  • Generated query: “Nike Running Shoes ShoeStore”

Available E-commerce tokens: {category}, {brand}, {collection}, {product_name}, {store_name}

The query uses tokens from your page metadata to build realistic search queries that match how customers actually search.

Tracking by Page Type:

You can selectively enable tracking for specific page types:

Local Business page types:

Page TypeWhat It Tracks
ServiceIndividual service offerings
Service + LocationCombined service + location pages (e.g., “Tree trimming Dallas”)
CityCity-level location pages
StateState-level location pages
NeighborhoodNeighborhood/district pages
Services HubServices directory page
Locations HubLocations directory page

Service Agency page types:

Page TypeWhat It Tracks
ServiceIndividual service offerings
IndustryIndustry vertical pages (e.g., “Healthcare”)
Service + IndustryCombined service + industry pages (e.g., “SEO for Healthcare”)
SolutionPackaged solution or use case pages
Services HubServices directory page
Industries HubIndustries directory page
Solutions HubSolutions directory page

SaaS page types:

Page TypeWhat It Tracks
FeatureFeature-level pages
Use CaseUse case pages
IntegrationIntegration pages
SolutionSolution/outcome pages
Feature + Use CaseCross-product pages (e.g., “Workflow Automation for Marketing Teams”)
Features HubFeatures directory page
Use Cases HubUse cases directory page
Integrations HubIntegrations directory page
Solutions HubSolutions directory page

E-commerce page types:

Page TypeWhat It Tracks
CategoryProduct category pages
Brand PageBrand storefront pages (multi-brand only)
CollectionCurated collection pages
Buying GuideEducational buying guide content
ComparisonProduct or category comparison pages
Category + BrandCross-product pages (e.g., “Nike Running Shoes”)
Categories HubCategories directory page
Brands HubBrands directory page
Collections HubCollections directory page

Pages not in the enabled list will still appear in your architecture but won’t consume credits for SERP tracking.

Primary Query Override:

For individual pages that need a custom search query (different from the pattern-generated one), use the Primary Query Override field. This is useful when:

  • The auto-generated query doesn’t match real search behavior
  • You want to track a specific long-tail variation
  • The page targets a unique keyword

Floyi enforces a maximum URL depth of 4 levels:

/level-1/level-2/level-3/level-4/

This ensures URLs remain clean and search-engine friendly.

For a tree service company in Texas:

/ Home
/about/ About
/contact/ Contact
/services/ Services Hub
/services/tree-trimming/ Service
/services/tree-removal/ Service
/services/tree-removal/emergency/ Subservice
/locations/ Locations Hub
/locations/texas/ State
/locations/texas/dallas/ City
/locations/texas/dallas/uptown/ Neighborhood
/locations/texas/dallas/tree-trimming/ Service + Location
/locations/texas/houston/ City

All slugs are automatically normalized:

  • Converted to lowercase
  • Spaces replaced with hyphens
  • Special characters removed
  • Maximum 200 characters

After completing your site architecture:

  1. Review your complete site structure.
  2. Click Continue to Topical Research.
  3. Build your content calendar for blog and resource pages.
  4. Generate briefs and drafts that link back to your service, industry, or feature pages.
  1. Finalize your site structure.
  2. Click Continue to Topical Authority.
  3. Track your rankings and visibility across your service areas, industry verticals, or product features.
  4. Monitor how your pages perform in search and AI results.

The Site Architecture page is skipped entirely. Navigate directly to Topical Research to begin planning your content strategy.


  1. Start with your services: Define your core offerings before adding locations or industries.
  2. Use consistent naming: Keep service, location, industry, and feature names consistent across your site.
  3. Plan your hierarchy: Sketch your structure before generating to avoid rework.
  4. Review before generating: The preview panel shows exactly what will be created.
  5. Edit after generation: You can always add, remove, or modify pages after the initial generation.
  6. Use the tree view: Visualize your hierarchy to catch structural issues early.
  7. Export for review: Share exports with your team before implementation.
  8. Check the page estimate: Before generating, note how many cross-product pages (service+location, service+industry, or feature+use case) will be created.

Shared (all site types):

Page TypeDescription
Services HubParent page grouping all services
ServiceA primary service offering
SubserviceA specific variant under a service
PricingPricing and packages
ProcessHow your service works
FAQFrequently asked questions
ReviewsTestimonials and social proof
Case StudiesSuccess stories and outcomes
AboutBrand story and team
ContactContact information

Local Business:

Page TypeDescription
Locations HubParent page grouping all locations
StateState-level location page
CityCity-level location page
NeighborhoodNeighborhood or district page
MarketBroader service area (e.g., “Bay Area”)
Service + LocationCombined service + location page

Service Agency:

Page TypeDescription
Industries HubParent page grouping all industries
IndustryAn industry vertical the agency serves
Service + IndustryCombined service + industry page
Solutions HubParent page grouping all solutions
SolutionA packaged solution or use case

SaaS:

Page TypeDescription
Features HubParent page grouping all features
FeatureAn individual product feature
Use Cases HubParent page grouping all use cases
Use CaseA use case or buyer persona page
Integrations HubParent page grouping all integrations
IntegrationAn individual integration page
Solutions HubParent page grouping all solutions
SolutionA packaged solution or outcome
Feature + Use CaseCombined feature + use case page

E-commerce:

Page TypeDescription
Categories HubParent page grouping all categories
CategoryA product category page
Brands HubParent page grouping all brands
Brand PageA brand storefront page
Collections HubParent page grouping all collections
CollectionA curated product collection page
Buying GuideEducational content for purchase decisions
ComparisonSide-by-side product or category comparison
ProductIndividual product detail page
Category + BrandCombined category + brand cross-product page