SERP Insights

SERP Insights fetches and analyzes live search engine results for any keyword. Get detailed competitor analysis, understand SERP features, and extract actionable insights for your content strategy.

• How to run a SERP analysis
• Understanding SERP features
• Analyzing competitor content
• Managing past queries
• Exporting your analysis

1. Navigate to SERP Insights from the main menu
2. Enter your target keyword in the search field
3. Configure your settings:

4. Click Analyze to fetch live SERP data

The tool fetches real-time data from Google:

• SERP results are scraped live
• Each result is analyzed for content structure
• Processing takes 1-3 minutes depending on result count

See which domains rank most frequently for your keyword:

• Domain distribution chart
• Appearance count per domain
• Quick identification of dominant competitors

If Google shows an AI Overview for your query:

• Full AI-generated summary text
• Cited sources
• Key topics extracted

Featured snippet content:

• Direct answer text
• Source URL
• Snippet type (paragraph, list, table)

Common questions related to your keyword:

• Question text
• Expandable answers
• Use for content ideas and FAQ sections

Alternative search queries:

• Keyword variations
• Topic expansions
• Long-tail opportunities

Additional questions Google associates with your topic:

• Question phrasing
• Content gap identification

Entity information if applicable:

• Business details
• Topic metadata
• Structured data insights

Community content appearing in results:

• Reddit threads
• Forum discussions
• User-generated content signals

Video results embedded in the SERP:

• YouTube videos
• Video thumbnails and titles
• Video content opportunities

Deep-dive into individual competitor pages:

For each ranking page:

• Word Count — Content length
• Header Structure — H1-H6 hierarchy
• Internal Links — Site navigation analysis
• External Links — Referenced sources
• Images/Videos — Media usage

When enabled:

• Content quality assessment
• Topic coverage analysis
• Optimization recommendations

[!TIP] Want to deep-dive into a specific competitor page? Use Analyze URL for detailed single-page analysis.

Compare multiple competitors side-by-side:

• Content length comparison
• Header structure patterns
• Common topics across competitors

Access your analysis history:

• Search past queries by keyword
• View query date and settings
• Quick-load any previous analysis

• Load — Restore a previous analysis
• Delete — Remove queries you no longer need
• Bulk Delete — Select multiple queries to delete
• Refresh — Update the queries list

Queries are paginated. Click Load More to view additional history.

Click the Export dropdown:

• Ranking positions and URLs
• Titles and meta descriptions
• Content metrics (word count, headers)
• SERP features present
• Analysis timestamp

• Test variations of your target keywords
• Compare results across different locations
• Track changes over time by re-running queries

• Analyze top 10-20 results for comprehensive insights
• Look for patterns in content structure
• Identify gaps your content can fill

• Match or exceed competitor word counts
• Address all “People Also Ask” questions
• Include topics from the AI Overview

Ready to create content? Use your SERP Insights to generate a Content Brief.

Data is fetched live each time you run an analysis. Results reflect the current state of Google’s search results.

Yes! Select any country and optionally specify a city or region for localized results.

AI Overviews only appear for certain queries where Google includes them. Not all searches trigger AI-generated summaries.

For most use cases, 10-20 results provide good insights. Increase to 50-100 for comprehensive competitive analysis.

Run separate analyses for each keyword. Use the Queries tab to quickly switch between saved analyses.

Credits are based on the number of results analyzed and whether AI analysis is enabled. Check the cost estimate before running.