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Content Editor & Optimizer

The complete guide to writing, editing, and optimizing content in Floyi.


The Content Editor is Floyi’s all-in-one workspace for creating, editing, and optimizing content. You can access it by:

  1. From Topical Authority → Click “Create Draft” on any keyword
  2. From Content Briefs → Click “Generate Draft” after brief generation
  3. From Projects → Open any existing article draft

The workspace consists of three main areas:

  • Left Panel (collapsed by default): View your content brief
  • Center: The rich text editor
  • Right Panel: Settings & Optimizer tabs

Content Editor Workspace Layout showing the brief panel, rich text editor, and optimizer settings

Click Split Screen in the header to view your content brief alongside the editor. This helps you:

  • Reference brief recommendations while writing
  • Check structural suggestions
  • Verify keyword coverage
  • Stay aligned with strategic intent

Use the draggable divider to adjust panel widths.


The toolbar provides all formatting options for your content.

ButtonFunctionShortcut
BBoldCmd + B
IItalicCmd + I
UnderlineUnderline textCmd + U
SStrikethroughCmd + Shift + S
CodeInline codeCmd + E
ClearRemove formattingCmd + \
ButtonFunction
Paragraph dropdownConvert to Paragraph, H2, H3, H4, etc.
Bullet ListCreate unordered list
Numbered ListCreate ordered list
Task ListCreate checkboxes
BlockquoteCreate quote block
Code BlockCreate multi-line code
Horizontal RuleInsert divider line
ButtonFunction
LeftAlign text left
CenterCenter align
RightAlign text right
JustifyJustify text
ButtonFunction
LinkInsert or edit link (opens modal)
ImageInsert image from URL
VideoEmbed YouTube video
TableInsert table

When inserting a link, you can configure:

  • URL - The destination URL
  • Link Text - Display text for the link
  • Open in new tab - Whether to open externally
  • Nofollow - Add rel=“nofollow” attribute

After inserting a table:

  • Click any cell to edit
  • Use the table menu to add/remove rows and columns
  • Drag to resize columns
  • Merge cells for complex layouts

Click the Search icon or press Cmd + F to open Find:

  • Search for text in your content
  • Navigate between matches with arrows
  • Replace individual or all occurrences
ButtonFunctionShortcut
UndoUndo last actionCmd + Z
RedoRedo last actionCmd + Shift + Z

Use the Zoom dropdown (bottom right) to adjust editor zoom level:

  • 75%, 90%, 100%, 110%, 125%, 150%
  • Helps readability without affecting actual content

The AI Writing Assistant is your in-editor AI copilot. Select any text and transform it instantly—simplify complex sentences, expand ideas, fix grammar, or give custom instructions.

For a deep dive into all features, see the AI Writing Assistant guide.

  1. Select text in the editor (up to ~400 words)
  2. AI bubble appears above your selection
  3. Choose an action or type custom instructions
  4. Preview the result before accepting
ActionWhat It Does
SimplifyMakes text clearer and easier to understand
ExpandAdds detail, examples, or depth to your selection
ShortenCondenses text while keeping key points
Fix GrammarCorrects grammar, spelling, and punctuation
OptimizeMode to incorporate specific terms from your brief
CustomYour own instructions (e.g., “Make it more persuasive”)

After the AI generates a result:

  • Original tab → See your original text
  • Generated tab → Preview the AI’s version (with proper formatting for lists, tables, links)

Actions:

  • Accept → Replaces your selection with the AI version
  • Reject → Keeps your original text, closes the panel
  • Keep selections focused — 1-2 paragraphs work best
  • Use Optimize Mode — Click Optimize, then select terms from the right panel to fill gaps
  • Use Custom for tone — “Make it sound more confident” or “Use active voice”
  • Links are preserved — Any links in your selection stay intact after transformation
  • Works with formatting — Lists, bold, italic all render correctly in the preview

The right panel has two tabs: Settings and Optimizer.

FieldDescription
TitleYour article’s title (auto-populated from brief)
Meta DescriptionSEO meta description for search results
Article URLThe target URL/slug for publishing
Estimated Word CountTarget word count based on competitor analysis

Choose how the AI writes your content:

IntentWriting StyleBest For
Human-FirstWarm, conversational, friendlyBlog posts, thought leadership
LLM-FriendlyClear, chunked, citation-readySEO content targeting AI search
Executive SummaryConcise, scannable, action-orientedBusiness audiences, busy readers

Note: You can only change Strategic Intent before generating your first draft.

After generating an initial draft, you can run Specialist Agents to enhance specific aspects:

AgentFunction
SEO OptimizerImproves keyword placement and on-page SEO
Data EnricherAdds statistics, studies, and data points
Fact CheckerVerifies claims and adds citations
Web ResearcherFinds and adds external references
Conversion CoachAdds CTAs and conversion elements
Intro & Key TakeawaysPolishes introduction and summary sections

How to use:

  1. Select one or more specialists
  2. (Optional) Add custom instructions
  3. Click “Run Specialists”
  4. Review the enhanced content

Add specific instructions for the AI:

  • Click Edit Prompt to open the custom instructions modal
  • Add guidance like “Include a comparison table” or “Focus on small businesses”
  • These instructions apply to drafts and specialist runs

The Optimizer tab provides real-time content analysis and scoring.

The circular gauge shows your overall optimization score (0-100) based on:

  • Term coverage from competitors and AI sources
  • Content structure and heading hierarchy
  • AI readability and chunkability
  • Reading level appropriateness

Tip: Aim for 70+ for well-optimized content.

Shows the data sources used for optimization:

  • Competitors (6) - Top-ranking SERP pages analyzed
  • AI (3) - Google AI Overview, AI Mode, ChatGPT responses

Click to expand and see individual sources with word counts.

Buttons:

  • View Sources - See full content from each source
  • Coverage - Open the term coverage heatmap

Lists all recommended terms with:

ColumnDescription
TermThe topic, entity, or keyword
RRelevance score (0-100) - higher = more important
CountHow many times it appears in your content
TypeTopic, Entity, Keyword, or Claim

Color indicators:

  • 🔴 Red = Missing (not used yet)
  • 🟢 Green = Used (appears in content)
  • 🟡 Yellow = Overused (too many occurrences)

Actions:

  • Click term → Jump to first occurrence in editor
  • Highlight icon → Toggle term highlighting in editor
  • Hide icon → Remove term from list (can restore later)
  • Highlight All → Highlight all terms at once

Shows content structure issues:

  • Validates H2/H3/H4 hierarchy
  • Flags skipped heading levels
  • Recommends adding more sections if needed
  • Identifies paragraphs that are too long (>100 words)
  • Click any flagged paragraph to navigate to it
  • Long paragraphs are harder for AI to cite
  • Shows Flesch-Kincaid grade level
  • Recommends improvements for accessibility
  • Target: 8th-10th grade for general audiences depending on the topic. Keep the reading level appropriate for the target audience.

Click Coverage to open the full term coverage matrix:

Content Benchmark coverage heatmap showing competitor and AI term frequency
  • Numbers show frequency of each term per source
  • Green = present, Red = missing
  • Compare your coverage to competitors at a glance

Click View Sources to see full content from each source:

  • Competitors: Full extracted text, summary, key claims, topics, entities
  • AI Sources: Complete AI responses with extracted insights
  • Expand/Collapse individual sources
  • Expand All / Collapse All buttons at top

Content is automatically saved as you type (debounced 5 seconds). You’ll see:

  • “Saving…” - Save in progress
  • “Saved” - Content saved successfully
  • “Save” button - Click to manually save

Click Save or press Cmd + S to save immediately.

Click Copy to copy your content:

  • Copies as rich text (formatted)
  • Paste directly into Google Docs, WordPress, etc.
  • Preserves headings, lists, links, and formatting

Click Export to download your content:

FormatDescription
HTMLFull HTML markup
MarkdownStandard markdown format
Plain TextText only, no formatting
PDFPrint-ready document

Click View Brief to open your content brief in a new tab:

  • See complete brief recommendations
  • Review structural suggestions
  • Check keyword targets

ActionMacWindows
BoldCmd + BCtrl + B
ItalicCmd + ICtrl + I
UnderlineCmd + UCtrl + U
StrikethroughCmd + Shift + SCtrl + Shift + S
Inline CodeCmd + ECtrl + E
Clear FormattingCmd + \Ctrl + \
LinkCmd + KCtrl + K
ActionMacWindows
UndoCmd + ZCtrl + Z
RedoCmd + Shift + ZCtrl + Y
SaveCmd + SCtrl + S
FindCmd + FCtrl + F
Select AllCmd + ACtrl + A
ActionMacWindows
Go to startCmd + HomeCtrl + Home
Go to endCmd + EndCtrl + End
Select paragraphCmd + Shift + ArrowCtrl + Shift + Arrow

  1. Start with the brief - Open split screen and review recommendations
  2. Follow the structure - Use suggested H2s as your outline
  3. Cover required terms - Check the Optimizer for high-relevance terms (R: 80+)
  4. Check issues - Fix heading and chunkability issues
  5. Run specialists - Enhance with SEO, data, or conversion focus
  6. Final review - Aim for 70+ optimization score
  • Don’t overstuff keywords - Yellow indicators mean you’ve used a term too much
  • Break up long paragraphs - AI struggles to cite walls of text
  • Use clear headings - H2 → H3 → H4 hierarchy helps both readers and search engines
  • Match competitor depth - Check competitor word counts in Source Overview
Choose ThisWhen You Want
Human-FirstFriendly, relatable content for brand building
LLM-FriendlyMaximum AI search visibility and citations
Executive SummaryQuick-read content for busy professionals
  • Run one at a time first to see individual improvements
  • Use custom prompts to guide specific enhancements
  • Review changes - specialists suggest improvements, you control final output
  • Combine strategically - SEO + Data Enricher for authoritative content

  • In-app tooltips - Hover over ℹ️ icons for quick explanations
  • Documentation - Visit docs.floyi.com for detailed guides
  • Support - Contact support@floyi.com for assistance