Content Creation

Content Creation is the execution layer in Floyi’s closed loop. It takes you from map to brief to draft in the same system so you do not lose context in a Franken stack of disconnected tools.

Every draft can be powered by:

• Your Brand Foundation
• Your Audience personas
• The topic’s exact position in your Topical Map or Site Architecture
• The brief you approved in Floyi

Floyi uses different content workflows depending on page type:

• Resource Pages (from Topical Map) use full research agents with optional specialists
• Local Pages (from Site Architecture) use a streamlined workflow with Conversion Coach

You get drafts that reflect strategy, not just a one off prompt.

Floyi supports three drafting flows that share the same editor but use different AI workflows.

Drafts for Resource Pages created from Topical Authority Planner briefs:

• Are tied to a specific topic and URL in your Topical Map
• Use existing SERP and AI data from Topical Authority
• Respect internal link and anchor plans from the Planner
• Update coverage and status back in the Planner
• Use the full 6-agent research workflow with optional Specialist Agents

This is the default way to create educational content, blog posts, and thought leadership for your main authority plan.

Drafts for Local Pages created from Site Architecture nodes in Planner:

• Are tied to a service, location, or service+location page in your Site Architecture
• Use a streamlined local workflow with Conversion Coach
• Focus on conversion optimization rather than deep research
• Do not include Fact Check, Research, or Intro & Key Takeaways agents
• Update coverage and status back in the Planner

This is the recommended way to create service pages, location pages, and combined service+location pages.

Drafts created from the Content Briefs / Briefs and Drafts tool:

• Start from a search query instead of a map topic
• Run their own SERP and competitor analysis
• Live in the standalone Briefs and Drafts workspace
• Do not affect coverage in your Topical Map
• Support full Specialist Agent options

Use this flow for experiments, campaigns and one off pieces that sit outside the map. Standalone briefs and drafts are available on Pro and Agency plans.

1. Go to Topical Authority → Planner.
2. Filter for a page level topic you want to work on.
3. Open the topic drawer.
4. If there is no brief yet, click Generate brief, review and approve it.
5. Click Create draft or Open in Content Creation.

This creates a draft that is tied to that topic and URL.

1. Go to Content Briefs / Briefs and Drafts in the navigation.
2. Open a standalone brief.
3. Click Create draft.

This creates a draft that follows the standalone brief but is not attached to the map.

Content Creation uses the Strategic Intent recommended in the brief. Floyi’s Brief Agents suggest one of three missions based on search intent and gaps:

• Teach (The Guide) Helpful educational content for earlier stage readers.

• Structure (The Architect) A definitive, semantically rich resource that search engines and AI systems can rely on.

• Convince (The Advisor) A persuasive, evidence based piece that moves the reader toward a decision.

You can keep the recommendation or change it before generating the draft. The chosen Intent shapes tone, depth and structure.

When you are ready to move from plan to draft:

1. Open the article in Content Creation.

2. Confirm the linked brief in the sidebar.

3. Open the AI draft panel.

4. Check or adjust:

   • Strategic Intent
   • Brand Foundation
   • Persona
   • Target length or range
   • Model and quality settings

5. Review the credit estimate.

6. Click Generate draft.

Floyi then executes the brief:

• It follows the approved outline.
• It places entities and topics where they belong.
• It applies the internal link and anchor plan.
• It respects brand and audience settings.

You do not start from a blank page. You start from a strategic blueprint that you already approved.

To make review easier, Content Creation can show:

• The full brief on one side
• The live draft on the other side

Use this view to check that:

• Each section in the brief has a matching section in the draft
• Every planned internal link appears in the right place
• Entities, examples and talking points are covered

You can scroll both panels together and mark items off as you review.

Resource Pages (from Topical Map) can use optional Specialist Agents to enhance drafts:

• Highlights claims and checks them against web sources
• Flags items that need revision or a supporting citation
• Best for content making specific claims or statistics

• Pulls sources and extra context for specific sections
• Helps you deepen examples and explanations without leaving Floyi
• Available in Basic or Advanced mode (advanced uses more credits)

• Polishes the opening section and summary
• Ensures readers immediately understand the value
• Adds scannable takeaways for busy readers

All Specialist Agents operate inside the same editor so you do not have to copy text into separate tools.

[!NOTE] Specialist Agents are only available for Resource Pages and standalone drafts. Local Pages use the Conversion Coach workflow instead.

Local Pages (from Site Architecture) use a different AI workflow optimized for converting visitors into leads or customers.

Instead of research-heavy specialists, Local Pages use a Conversion Coach that:

• Optimizes copy for conversions, not just information
• Adds trust signals and social proof placeholders
• Structures content around user intent and action
• Includes clear calls-to-action throughout
• Follows local SEO best practices

Service and location pages have different goals than educational content:

Local Pages cost less credits per draft because they use a streamlined workflow without the research overhead.

The Content Creation editor is a rich text workspace designed for long form articles.

Core capabilities include:

• Headings, paragraphs, lists and tables
• Links and basic media support
• Keyboard shortcuts and inline formatting
• Autosave with clear saving and saved states

You can let AI draft the full article, generate sections, or write manually and only use AI for assistance.

Floyi supports multiple export formats so you can move finished drafts to your CMS, share with clients, or archive for records.

Click the Download icon in the editor header to export your draft:

Click the Copy icon for quick clipboard actions:

• Copy Markdown — Paste into markdown-compatible editors
• Copy HTML — Paste into rich text fields or CMS editors

All exports and copies include the article title and meta description at the top.

Local Pages (service, location, city, neighborhood) can include structured data to help search engines understand your business.

JSON-LD (JavaScript Object Notation for Linked Data) is a structured data format that search engines use to understand page content. The LocalBusiness schema tells Google and other engines about your:

• Business name and legal entity
• Address and service areas
• Phone, email, and contact info
• Opening hours
• Social profiles and Google Business Profile

For Local Pages, the Insert Snippet dropdown includes a LocalBusiness JSON-LD option as the first item:

1. Click the Insert Snippet button in the toolbar.
2. Select LocalBusiness JSON-LD.
3. Floyi inserts the schema as a code block in your draft.

The schema is pre-populated from your Brand Foundation business information. You can edit it before publishing if needed.

When you export or copy a Local Page draft, the LocalBusiness JSON-LD is automatically appended at the bottom of the document with instructions for embedding it in your page’s <head> section.

This ensures your developer or CMS workflow has the structured data ready to implement.

[!NOTE] JSON-LD insertion and export is only available for Local Pages (service, location, city, neighborhood). Resource Pages and standalone drafts do not include LocalBusiness schema because they typically cover topics rather than business locations.

The JSON-LD schema pulls from your Brand Foundation settings. To ensure complete structured data:

1. Go to Brand Foundation in the navigation.
2. Fill in the Business Information section:
   • Legal business name
   • Address (street, city, state, postal code)
   • Phone numbers
   • Email
   • Opening hours
   • Business type and category
3. Add your Google Business Profile URL and social profiles.

The more complete your Brand Foundation, the richer your LocalBusiness schema.

Floyi separates technical progress from human decisions so you know what is happening.

Examples of machine driven states:

• Ready Draft exists, no AI run has started yet.

• In progress AI is currently generating content.

• Incomplete A generation run had issues and needs review or retry.

• Draft done AI has finished and the draft is ready for editing.

You cannot set these directly. They reflect the lifecycle of AI tasks.

Editorial states are controlled by your team, for example:

• Not yet Draft has not been fully reviewed.

• Needs editing Requires more work before it can be approved.

• Approved Ready to publish in your CMS.

• Published Live on your site.

Changing editorial states does not use credits. Planner surfaces a single combined status per topic so you can scan progress at a glance.

Content Creation keeps a version history for each article.

You can:

• Create snapshots at key moments.
• View differences between any two versions.
• Restore a previous version if a change does not work out.

Version history is especially useful when multiple editors touch the same article or when you are testing bolder rewrites.

For drafts created from Topical Map topics:

• Each draft is mapped to one topic and URL slug in your Topical Map
• Planner shows whether that topic:
  • Has a brief
  • Has a draft
  • Is marked published

For drafts created from Site Architecture nodes:

• Each draft is mapped to a service, location, or combined page in Site Architecture
• Planner shows the same status indicators in the Local Pages view
• Page Details (URL path, page type, primary query) connect the draft to SERP tracking

When you publish on your site, set the article’s editorial state to Published and update the publish toggle in Planner. This keeps Coverage and Content Authority accurate for the Scorecard.

Standalone drafts:

• Live only in the Briefs and Drafts area
• Do not appear in Planner or influence Topical Authority scores
• Are still fully supported by the editor, AI drafting and versioning

Credits are used when you:

• Generate a full draft from a brief
• Run Specialist Agents (Fact Checker, Research, Intro & Key Takeaways) for Resource Pages

Credits are not used when you:

• Write or edit manually
• Change editorial states
• View versions or use the brief and draft side by side

Local Pages cost less because they skip the research-heavy agents and use a conversion-focused workflow instead.

Every AI action shows a clear estimate before you confirm. If you do not have enough credits, Floyi stops the job and prompts you to add more instead of failing mid draft.

A simple pattern that keeps the loop closed:

1. Use Topical Map, Scorecard and Planner to decide what to publish.
2. Generate a Planner based brief for that topic.
3. Approve the Strategic Intent and outline.
4. Create a draft in Content Creation from that brief.
5. Use Fact Checker and Research where needed.
6. Edit, approve, publish in your CMS, and mark the topic as published in Planner.
7. Rerun Topical Authority to see how Content Authority, Market Authority and AI Authority move.

1. Build your service and location structure in Site Architecture.
2. Use Planner (Local Pages view) to prioritize which pages to create.
3. Generate briefs for selected Local Pages.
4. Create drafts using the Conversion Coach workflow.
5. Edit for your specific offers, locations, and CTAs.
6. Publish and mark as published in Planner.
7. Rerun Topical Authority to track local page performance.

For campaigns and experiments outside the map, use standalone briefs and drafts, then adopt them into your map later if they prove valuable.