Content Creation
Content Creation is the execution layer in Floyi’s closed loop. It takes you from map to brief to draft in the same system so you do not lose context in a Franken stack of disconnected tools.
Every draft can be powered by:
- Your Brand Foundation
- Your Audience personas
- The topic’s exact position in your Topical Map
- The brief you approved in Floyi
You get drafts that reflect strategy, not just a one off prompt.
Two paths into Content Creation
Section titled “Two paths into Content Creation”Floyi supports two drafting flows that share the same editor.
1. Topical Authority strategy flow
Section titled “1. Topical Authority strategy flow”Drafts created from Topical Authority Planner briefs:
- Are tied to a specific topic and URL in your Topical Map
- Use existing SERP and AI data from Topical Authority
- Respect internal link and anchor plans from the Planner
- Update coverage and status back in the Planner
This is the default way to create content for your main authority plan. Creator, Pro and Agency plans can use this integrated path.
2. Standalone briefs and drafts
Section titled “2. Standalone briefs and drafts”Drafts created from the Content Briefs / Briefs and Drafts tool:
- Start from a search query instead of a map topic
- Run their own SERP and competitor analysis
- Live in the standalone Briefs and Drafts workspace
- Do not affect coverage in your Topical Map
Use this flow for experiments, campaigns and one off pieces that sit outside the map. Standalone briefs and drafts are available on Pro and Agency plans.
Where to start a draft
Section titled “Where to start a draft”From Planner (Topical Authority flow)
Section titled “From Planner (Topical Authority flow)”- Go to Topical Authority → Planner.
- Filter for a page level topic you want to work on.
- Open the topic drawer.
- If there is no brief yet, click Generate brief, review and approve it.
- Click Create draft or Open in Content Creation.
This creates a draft that is tied to that topic and URL.
From standalone briefs
Section titled “From standalone briefs”- Go to Content Briefs / Briefs and Drafts in the navigation.
- Open a standalone brief.
- Click Create draft.
This creates a draft that follows the standalone brief but is not attached to the map.
Strategic Intent: Guide, Architect, Advisor
Section titled “Strategic Intent: Guide, Architect, Advisor”Content Creation uses the Strategic Intent recommended in the brief. Floyi’s Brief Agents suggest one of three missions based on search intent and gaps:
Teach (The Guide) Helpful educational content for earlier stage readers.
Structure (The Architect) A definitive, semantically rich resource that search engines and AI systems can rely on.
Convince (The Advisor) A persuasive, evidence based piece that moves the reader toward a decision.
You can keep the recommendation or change it before generating the draft. The chosen Intent shapes tone, depth and structure.
Generating the first draft
Section titled “Generating the first draft”When you are ready to move from plan to draft:
Open the article in Content Creation.
Confirm the linked brief in the sidebar.
Open the AI draft panel.
Check or adjust:
- Strategic Intent
- Brand Foundation
- Persona
- Target length or range
- Model and quality settings
Review the credit estimate.
Click Generate draft.
Floyi then executes the brief:
- It follows the approved outline.
- It places entities and topics where they belong.
- It applies the internal link and anchor plan.
- It respects brand and audience settings.
You do not start from a blank page. You start from a strategic blueprint that you already approved.
Brief and draft side by side
Section titled “Brief and draft side by side”To make review easier, Content Creation can show:
- The full brief on one side
- The live draft on the other side
Use this view to check that:
- Each section in the brief has a matching section in the draft
- Every planned internal link appears in the right place
- Entities, examples and talking points are covered
You can scroll both panels together and mark items off as you review.
Fact Checker and Research
Section titled “Fact Checker and Research”On supported plans, Content Creation includes:
Fact Checker
- Highlights claims and checks them against web sources.
- Flags items that need revision or a supporting citation.
Research
- Pulls sources and extra context for specific sections.
- Helps you deepen examples and explanations without leaving Floyi.
Both tools operate inside the same editor so you do not have to copy text into separate tools.
The editor
Section titled “The editor”The Content Creation editor is a rich text workspace designed for long form articles.
Core capabilities include:
- Headings, paragraphs, lists and tables
- Links and basic media support
- Keyboard shortcuts and inline formatting
- Autosave with clear saving and saved states
You can let AI draft the full article, generate sections, or write manually and only use AI for assistance.
Machine states and editorial states
Section titled “Machine states and editorial states”Floyi separates technical progress from human decisions so you know what is happening.
Machine states
Section titled “Machine states”Examples of machine driven states:
Ready Draft exists, no AI run has started yet.
In progress AI is currently generating content.
Incomplete A generation run had issues and needs review or retry.
Draft done AI has finished and the draft is ready for editing.
You cannot set these directly. They reflect the lifecycle of AI tasks.
Editorial states
Section titled “Editorial states”Editorial states are controlled by your team, for example:
Not yet Draft has not been fully reviewed.
Needs editing Requires more work before it can be approved.
Approved Ready to publish in your CMS.
Published Live on your site.
Changing editorial states does not use credits. Planner surfaces a single combined status per topic so you can scan progress at a glance.
Version history
Section titled “Version history”Content Creation keeps a version history for each article.
You can:
- Create snapshots at key moments.
- View differences between any two versions.
- Restore a previous version if a change does not work out.
Version history is especially useful when multiple editors touch the same article or when you are testing bolder rewrites.
How drafts connect back to Topical Authority
Section titled “How drafts connect back to Topical Authority”For drafts created through the Topical Authority strategy flow:
- Each draft is mapped to one topic and URL slug in your Topical Map.
- Planner shows whether that topic:
- Has a brief
- Has a draft
- Is marked published
When you publish on your site, set the article’s editorial state to Published and update the publish toggle in Planner. This keeps Coverage and Content Authority accurate for the Scorecard.
Standalone drafts:
- Live only in the Briefs and Drafts area.
- Do not appear in Planner or influence Topical Authority scores.
- Are still fully supported by the editor, AI drafting and versioning.
Credit usage
Section titled “Credit usage”Credits are used when you:
- Generate a full draft from a brief
- Run specialist tools such as Fact Checker or Research
Credits are not used when you:
- Write or edit manually
- Change editorial states
- View versions or use the brief and draft side by side
Every AI action shows a clear estimate before you confirm. If you do not have enough credits, Floyi stops the job and prompts you to add more instead of failing mid draft.
Recommended way to work
Section titled “Recommended way to work”A simple pattern that keeps the loop closed:
- Use Topical Map, Scorecard and Planner to decide what to publish.
- Generate a Planner based brief for that topic.
- Approve the Strategic Intent and outline.
- Create a draft in Content Creation from that brief.
- Use Fact Checker and Research where needed.
- Edit, approve, publish in your CMS, and mark the topic as published in Planner.
- Rerun Topical Authority to see how Content Authority, Market Authority and AI Authority move.
For campaigns and experiments outside the map, use standalone briefs and drafts, then adopt them into your map later if they prove valuable.