Briefs & Drafts
The Briefs & Drafts tool creates comprehensive content briefs by analyzing top-ranking competitors and aligning recommendations with your brand strategy, personas, and target keywords.
What You’ll Learn
Section titled “What You’ll Learn”- How to generate a content brief
- Understanding brief components
- Customizing with personas and keywords
- Managing brief versions
- Creating drafts from briefs
- Exporting and sharing briefs
Getting Started
Section titled “Getting Started”Prerequisites
Section titled “Prerequisites”Before generating a brief, you should have:
- At least one Brand configured in Floyi
- Optionally, Buyer Personas defined for your brand
Creating a New Brief
Section titled “Creating a New Brief”Navigate to Briefs & Drafts and follow the guided workflow:
Step 1: Define Your Topic
Section titled “Step 1: Define Your Topic”- Select your brand from the dropdown
- Enter your target keyword or topic (e.g., “content marketing strategy”)
- Click Fetch SERP to retrieve search results
Step 2: Select Competitors
Section titled “Step 2: Select Competitors”After fetching SERP data:
- Review the organic search results displayed
- Select up to 7 competitors to analyze
- Optionally add manual competitor URLs if needed
[!TIP] Select competitors that represent the content style and depth you want to match or exceed.
Step 3: Choose Personas (Optional)
Section titled “Step 3: Choose Personas (Optional)”If you have buyer personas defined:
- Select up to 2 personas to target
- The brief will include persona-specific recommendations
Step 4: Add Keywords (Optional)
Section titled “Step 4: Add Keywords (Optional)”Add additional keywords to include:
- Type keywords and press Enter to add
- Or paste bulk keywords (one per line)
- These will be incorporated into content recommendations
Step 5: Add Internal Links (Optional)
Section titled “Step 5: Add Internal Links (Optional)”Suggest internal links to include:
- Add URLs from your site to link to
- Optionally specify anchor text
- These will appear in your brief’s linking recommendations
Understanding SERP Features
Section titled “Understanding SERP Features”When you fetch SERP data, you’ll see rich information about the search landscape:
Available SERP Data
Section titled “Available SERP Data”| Feature | Description |
|---|---|
| Organic Results | Top-ranking pages with titles, snippets, and positions |
| AI Overview | Google’s AI-generated summary (if present) |
| People Also Ask | Common questions related to your topic |
| Related Searches | Additional search queries to consider |
| Knowledge Graph | Entity information if applicable |
| Featured Snippets | Answer box content |
| Videos | Video results if present |
Top Domains Analysis
Section titled “Top Domains Analysis”See which domains appear most frequently in search results, helping you understand the competitive landscape.
Brief Generation
Section titled “Brief Generation”Starting Generation
Section titled “Starting Generation”Once configured, click Generate Brief. The system will:
- Analyze selected competitor content
- Extract structural patterns
- Identify key topics and entities
- Generate comprehensive recommendations
Generation Time
Section titled “Generation Time”Brief generation typically takes 1-3 minutes depending on:
- Number of competitors selected
- Content length of competitor pages
- Current system load
You can navigate away—generation continues in the background.
Brief Components
Section titled “Brief Components”A completed brief includes:
Strategic Overview
Section titled “Strategic Overview”| Section | Contents |
|---|---|
| Target Topic | Your primary keyword/topic |
| Search Intent | Identified user intent type |
| Recommended Word Count | Based on competitor analysis |
| Difficulty Assessment | Content complexity rating |
Content Structure
Section titled “Content Structure”- Recommended Outline — Suggested H2/H3 structure
- Key Points to Cover — Must-include topics
- Questions to Answer — From People Also Ask
- Entities to Mention — Important terms and concepts
Optimization Guidance
Section titled “Optimization Guidance”- Primary Keywords — Main terms to target
- Secondary Keywords — Supporting terms
- Internal Linking Suggestions — Pages to link to
- External Sources — Authoritative references to cite
Persona Insights
Section titled “Persona Insights”If personas were selected:
- Pain points to address
- Goals to align with
- Tone and language recommendations
Managing Briefs
Section titled “Managing Briefs”Brief Versions
Section titled “Brief Versions”Each new generation creates a version:
- v1.0 — First generated brief
- v1.1, v1.2… — Edited/curated versions
- v2.0 — Regenerated brief
Switch between versions using the version dropdown.
Editing Briefs
Section titled “Editing Briefs”Click Edit Brief to:
- Modify the outline
- Add or remove sections
- Update recommendations
- Save as a new version
Past Briefs
Section titled “Past Briefs”Access previous briefs in the Past tab:
- Search by keyword or brand
- Load any brief to view or continue editing
- Delete briefs you no longer need
Creating Drafts
Section titled “Creating Drafts”Transform your brief into a full article draft:
From Brief to Draft
Section titled “From Brief to Draft”- Open a completed brief
- Click Create Draft
- The AI will generate a full article following your brief’s structure
Draft Features
Section titled “Draft Features”- Full article content matching your brief
- Proper heading hierarchy
- Incorporated keywords and entities
- Internal links as specified
[!NOTE] Drafts are generated separately and can be accessed in the Content Creation workspace.
Exporting Your Brief
Section titled “Exporting Your Brief”Export Formats
Section titled “Export Formats”Click Export to download your brief:
| Format | Best For |
|---|---|
| Markdown (.md) | Writers, documentation |
| Copy to Clipboard | Quick sharing |
What’s Included
Section titled “What’s Included”Exports contain:
- Full outline with all sections
- Keyword recommendations
- Word count targets
- Linking suggestions
- Persona insights (if applicable)
Loading from SERP Insights
Section titled “Loading from SERP Insights”If you’ve previously run SERP Insights analysis:
- Click Load from SERP Insights
- Search for your saved queries
- Select one to auto-populate competitors and SERP data
This saves time by reusing existing research.
Frequently Asked Questions
Section titled “Frequently Asked Questions”How many competitors should I select?
Section titled “How many competitors should I select?”Select 3-7 competitors for targeted content and best results. More competitors provide richer analysis but increase processing time.
Can I generate briefs for any topic?
Section titled “Can I generate briefs for any topic?”Yes! Enter any keyword or topic. The system will fetch fresh SERP data and analyze current rankings.
Why don’t I see AI Overview data?
Section titled “Why don’t I see AI Overview data?”AI Overviews only appear for certain queries where Google includes them. Not all searches have AI-generated summaries.
Can I edit the generated brief?
Section titled “Can I edit the generated brief?”Absolutely. Use the Edit Brief feature to customize the outline, add sections, or refine recommendations before creating content.
How are word count recommendations calculated?
Section titled “How are word count recommendations calculated?”Word count is based on the average length of top-ranking competitor content, adjusted for content type and intent.
Do I need to select personas?
Section titled “Do I need to select personas?”Personas are optional but recommended. They help tailor content recommendations to your target audience’s needs and language.