Analyze URL

Analyze URL scrapes any webpage and provides AI-powered analysis of its content structure, topics, entities, and optimization opportunities. Use it to study competitor pages or audit your own content.

• How to analyze any URL
• Understanding the analysis results
• Using search query context
• Managing past analyses
• Interpreting AI insights

1. Navigate to Analyze URL from the Toolbox
2. Enter the full URL to analyze (including https://)
3. Optionally enter a search query for contextual analysis
4. Click Analyze

Adding a search query helps the AI:

• Evaluate how well the page targets that topic
• Rate relevance to the query intent
• Identify optimization opportunities
• Assess search intent alignment

[!TIP] For competitive analysis, enter the keyword you’re targeting to see how well competitors address it.

Basic page information:

When AI analysis is enabled:

A concise overview of what the page covers and its main purpose.

• Main Topics — Primary themes covered
• Subtopics — Secondary themes and supporting content

Key entities mentioned:

• People, companies, products
• Concepts and technical terms
• Locations and events

How the content is written:

• Professional, casual, technical
• Persuasive, informational, educational

What users are likely looking for:

• Informational — Learning about a topic
• Navigational — Finding a specific page
• Commercial — Researching before purchase
• Transactional — Ready to take action

Classification of the page:

• Blog post, product page, landing page
• Documentation, tutorial, review

When you provide a search query:

• Rating of how well the page targets the query
• Relevance assessment
• Optimization suggestions

Bullet points summarizing the most important findings.

Where the content fits in the customer journey:

• Awareness, Consideration, Decision

View your analysis history:

• URL analyzed
• Search query used
• Analysis date
• Status (completed or in progress)

• Load — Restore a previous analysis
• Refresh — Update the list
• Delete — Remove selected analyses

1. Check the boxes next to analyses
2. Click Delete Selected
3. Confirm deletion in the modal

• Analyze top 3-5 competitors for your target keyword
• Compare content structure and depth
• Note entity coverage differences

• Run analyses on your own pages
• Include the target keyword as search query
• Review AI ratings for optimization opportunities

Combine with other tools:

1. Use SERP Insights to identify top URLs for your target keyword
2. Analyze those URLs for content patterns
3. Create Briefs & Drafts based on findings

Any publicly accessible webpage. Password-protected or dynamically loaded content may not be fully captured.

Typically 30-60 seconds. Larger pages may take longer.

AI analysis runs in the background. Check back in the Past Analyses tab when complete.

Yes! Running a new analysis on the same URL creates an updated entry.

Credits are charged per URL analyzed, with a multiplier based on your selected AI model.