AIRS Analyzer
The AIRS (AI Results) Analyzer lets you see how any query is answered across multiple AI platforms—from Google’s AI Overviews to ChatGPT, AI Mode, Gemini, Perplexity, Claude, and more. Understand where your brand appears and what sources AI tools are citing.
What You’ll Learn
Section titled “What You’ll Learn”- How to run an AIRS analysis
- Understanding the comparison matrix
- Reading strategic insights
- Analyzing individual tool responses
- Managing past reports
- Exporting your findings
Getting Started
Section titled “Getting Started”What AIRS Reveals
Section titled “What AIRS Reveals”AIRS answers critical questions:
- Does your brand appear in AI-generated answers?
- Which sources are AI engines citing?
- How do AI answers compare to traditional SERPs?
- Where should you focus content efforts?
Running a New Analysis
Section titled “Running a New Analysis”- Navigate to AIRS Analyzer from the Toolbox
- Enter your search query (e.g., “best project management software”)
- Optionally select:
- Language — Target language for results
- Brand — Your brand for visibility tracking
- Click Analyze to start
Analysis Stages
Section titled “Analysis Stages”The analyzer runs through multiple stages:
| Stage | Description |
|---|---|
| 1. Fetching Answers | Queries all AI search tools simultaneously |
| 2. Analyzing Responses | Processes each tool’s response |
| 3. Comparing Results | Cross-references sources and citations |
| 4. Generating Insights | Creates strategic recommendations |
Analysis typically takes 2-4 minutes depending on the query complexity.
Understanding Your Results
Section titled “Understanding Your Results”Report Tab
Section titled “Report Tab”The Report tab provides a strategic overview:
Strategic Summary
Section titled “Strategic Summary”- Overall AI Visibility — How often your brand/domain appears
- Key Findings — Most important takeaways
- Opportunities — Where you could improve visibility
- Threats — Competitive concerns to address
Source Analysis
Section titled “Source Analysis”See which domains are most frequently cited:
- Domain Frequency — How often each domain appears
- URL Frequency — Specific pages that are cited
- Citation Context — How sources are referenced
Comparison Tab
Section titled “Comparison Tab”The comparison matrix shows visibility across all platforms:
| Column | What It Shows |
|---|---|
| Google SERPs | Traditional organic rankings |
| Bing SERPs | Bing organic search positions |
| AI Mode | Google’s AI Mode responses |
| AIO | Google’s AI Overview citations |
| Bing Copilot | Microsoft’s AI assistant |
| Claude Web | Anthropic’s Claude with web search |
| Gemini | Google’s Gemini with grounding |
| OpenAI Web | OpenAI’s web search integration |
| Perplexity | Perplexity AI citations |
| ChatGPT | ChatGPT search results |
Reading the Matrix
Section titled “Reading the Matrix”- ✓ (checkmark) = Source appears in this tool
- Empty = Source not cited
- Overall Score = Presence across all tools
Sort by any column to find top sources per platform.
Results Tab
Section titled “Results Tab”Deep-dive into individual tool responses:
- Full AI-generated text for each tool
- Cited sources with links
- Response quality indicators
- Error states if any tools failed
Strategic Insights
Section titled “Strategic Insights”AIRS provides actionable recommendations:
Visibility Scores
Section titled “Visibility Scores”- High Visibility — Appearing in 6+ tools
- Medium Visibility — Appearing in 3-5 tools
- Low Visibility — Appearing in 1-2 tools
- Not Visible — Not cited anywhere
Opportunity Areas
Section titled “Opportunity Areas”The analyzer identifies:
- Topics where competitors appear but you don’t
- Platforms where you’re underrepresented
- Content gaps to fill for better AI visibility
[!TIP] Track your AI visibility over time with the Topical Authority Scorecard, which includes AI Authority metrics across your topical map.
Managing Past Reports
Section titled “Managing Past Reports”Past Reports Tab
Section titled “Past Reports Tab”Access your analysis history:
- Search by query or date
- View previously analyzed topics
- Reload any past report
History Actions
Section titled “History Actions”- Load — Restore a previous analysis to view
- Delete — Remove reports you no longer need
- Bulk Delete — Select multiple reports to delete
Pagination
Section titled “Pagination”Reports are paginated. Click Load More to view additional history.
Regenerating Reports
Section titled “Regenerating Reports”Refresh Strategy
Section titled “Refresh Strategy”If results seem outdated or you want fresh analysis:
- Click Regenerate Strategy
- The system re-analyzes with current AI responses
- New insights are generated
[!NOTE] Regeneration incurs additional credits but uses cached tool responses where available. You should also download your first report to have a copy of the original results.
Retry Failed Tools
Section titled “Retry Failed Tools”If any AI tools failed during initial analysis:
- Click Retry Failed Tools
- Only failed tools are re-queried
- Results are merged with existing data
Exporting Reports
Section titled “Exporting Reports”Export Formats
Section titled “Export Formats”Click the Export button:
| Format | Best For |
|---|---|
| DOCX | Word documents, editing |
| Sharing, presentations |
Export Contents
Section titled “Export Contents”Exports include:
- Strategic summary and insights
- Full comparison matrix
- Individual tool responses
- Source citations
Frequently Asked Questions
Section titled “Frequently Asked Questions”What AI tools does AIRS query?
Section titled “What AI tools does AIRS query?”AIRS queries: Google SERPs, Bing SERPs, Google AI Mode, Google AI Overview, Bing Copilot, Claude Web Search, Gemini Grounding, OpenAI Web Search, Perplexity, and ChatGPT.
Why don’t some tools show results?
Section titled “Why don’t some tools show results?”Some AI tools may not return results for certain queries, or may experience temporary outages. Failed tools are marked and can be retried.
How often do AI answers change?
Section titled “How often do AI answers change?”AI responses can change frequently. Run periodic analyses to track how your visibility evolves over time.
Can I analyze competitor visibility?
Section titled “Can I analyze competitor visibility?”Yes! Enter any query to see which domains appear. Compare your brand against competitors to identify gaps.
What’s the difference between this and traditional rank tracking?
Section titled “What’s the difference between this and traditional rank tracking?”Traditional rank tracking only shows organic SERP positions. AIRS shows where sources appear in AI-generated answers—an increasingly important visibility metric.
How are credits calculated?
Section titled “How are credits calculated?”AIRS uses a bundle cost that covers all 10+ AI tools in a single analysis. The exact cost depends on your AI model selection.