Topical Research Tool

Floyi’s Topical Research Tool is your key to building a well-structured, data-driven content strategy.

By integrating insights from your Brand Foundation and Audience Insights, this tool helps you uncover relevant topics and keywords that align with your goals and resonate with your target audience.

How Does the Topical Research Tool Work?

The tool provides a step-by-step framework for how to use the topical research tool:

• Define your core topic and supporting keywords.
• Generate a multi-level topical structure, from Main Topics (MT) to Subtopics (ST) and keywords.
• Build a comprehensive roadmap for content creation that reflects your brand identity and meets audience needs.
• How to Use the Topical Research Tool

Step 1: Input Your Research Parameters

Fill in the following sections to guide your research:

1. Site Information
   • Provide a brief description of your website’s purpose to establish the foundation for your research.
2. Buyer Personas
   • View and manage personas created in Audience Insights. Select the personas most relevant to your topical research.
3. Target Audience
   • Describe your specific audience to keep your research aligned with their needs and preferences.
4. Core Topic
   • Enter the main topic you want to explore further.
5. User Keywords, Topics, Entities
   • Add relevant keywords, topics, or entities that complement your core topic. These will refine your research and provide valuable insights.
6. Topical Research Outline
   • Section where all the topics and keywords are generated and organized.

Note: Use the Edit button (top-right of each section) to update your inputs. Don’t forget to click Save after making changes.

Step 2: Generate Your Topical Research Outline

Once your inputs are ready, proceed to the Topical Research Outline section to generate your content structure.

• Main Topics (MT): Core topics for your strategy.
• Subtopics (ST2, ST3, ST4): Secondary and tertiary topics that expand your content strategy.
• Keywords: Specific terms that tie into each subtopic.

Topical Research Outline

Below are the tools and functions available within the Topical Research Outline aside from generating topics and keywords:

• Total Keywords for Clustering: Displays the total number of keywords being used for clustering.
• Edit Button: Click this to update keywords in your outline.

Edit Mode Buttons

• Select All Rows: Select all keywords in the table.
• Select Specific Rows: Pick individual keywords to edit or remove.
• Add Keyword: Manually input a new keyword and click the plus (+) button to add it to the table.
• Delete Selected Keywords: Remove all selected keywords.
• Save: Save your changes after editing.
• Cancel: Exit edit mode without saving changes.

Step 3: Generate Topics and Keywords

1. Generate MT:
   • Creates Main Topics for your outline.
   • Review and revise as needed using the Edit button, and click Save to update.

1. Generate MT+ST2:
   • Generates Main Topics (MT) and Second-Tier Subtopics (ST2) simultaneously.
   • Revise and save any changes.

1. Generate ST2:
   • Generates Second-Tier Subtopics (ST2) based on existing Main Topics.

1. Generate ST3:
   • Adds Third-Tier Subtopics (ST3) based on your ST2 topics.

1. Generate ST4:
   • Generates Fourth-Tier Subtopics (ST4) from your ST3 topics.

1. Generate Keywords:
   • Generates specific keywords based on your ST3 or ST4 subtopics.
   • Keywords will be generated off the ST4 subtopics first. If there are no ST4 subtopics, ST3 subtopics will be used as the basis for keywords.

Note: For all generated outputs, you can make revisions and click Save to update your changes.

Step 4: Export Your Outline

Once you’re satisfied with your content structure, you can click ‘Export to Excel’ to download your topical research outline for other uses.

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Topical Research Notes

• Credit Usage: Generating topics and keywords consumes credits. The number of credits required varies by the AI model selected.
• Editing Flexibility: You can make adjustments to the topics and keywords to make sure they align with your goals.

Floyi’s Topical Research Tool simplifies complex research processes, giving you a clear, actionable roadmap for creating a winning content strategy.