Topical Maps and Content Plans

Floyi’s Topical Map Tool simplifies content planning by creating a 4-level hierarchical structure that aligns with your brand identity, buyer personas, and target audience.

With powerful features like content suggestions, URL slug generation, and export options, this tool helps you seamlessly build and execute your content strategy.

How Does the Floyi Topical Map Tool Work?

The Topical Map Tool enables you to:

• Generate a structured content hierarchy tailored to your strategy.
• Organize topics for clear navigation and SEO optimization.
• Equip your strategy with actionable content titles, search intent data, buyer’s journey mapping, and more.

How to Use the Topical Map Tool

1. Generate Topical Hierarchy

1. Click ‘Generate Topical Hierarchy’ to begin creating your content structure.
   Note: This action uses credits as shown.
2. Wait for the hierarchy to generate.
   • The Main Topic (MT), Subtopic 2 (ST2), and Subtopic 3 (ST3) columns will be populated.

2. Sort the Hierarchy

1. Click ‘Sort Hierarchy’ to organize your topical map:
   • Topics (MT-ST4): Sorted alphabetically (A–Z).
   • Keywords: Sorted by search volume (highest to lowest within a cluster).
     Note: Sorting is free and doesn’t consume credits.

3. Generate Content Information

1. Click ‘Generate Content Info’ to generate key insights and suggestions for the content to create for different content in the map. Suggestions and insights use the relevant SERP results when generating:
   • Content Titles
   • Search Intent
   • Buyer’s Journey
   • Recommended Content Type
   • Snippet Meta Description
2. Review the generated content insights to guide your strategy.

4. Generate URL Slugs

1. Click ‘Generate URL Slugs’ to create optimized URLs for your content.
2. Review and edit as needed to match your brand’s structure.

5. Export Your Topical Map

1. Click ‘Export to Excel’ to save your topical map and content data in a shareable format.

How to Edit the Topical Map

1. Edit Your Hierarchy

1. Click ‘Edit Hierarchy’ to adjust the following fields:
   • Main Topics (MT) to Subtopic 3 (ST3)
   • Content Title
   • Search Intent
   • Buyer’s Journey
   • Content Type
   • Snippet Data
   • URL Slugs
2. Click ‘Save Changes’ to update your map.
   • Click ‘Cancel’ to discard any edits.

2. Clear the Hierarchy

1. Click ‘Clear Hierarchy’ at the bottom of the page to reset your topical map.
   • Note: This preserves Subtopic 4 (ST4) and keywords, allowing you to start fresh with the hierarchy if you want to.

Viewing SERP Data

To review SERP data for your keywords:

1. Click the ‘i’ icon next to a keyword.

1. View detailed SERP data for:
   • Cluster Headterms
   • Keywords within a cluster

Searching Keywords and Customizing Views

Searching Keywords

1. Use the Search Bar to find a specific keyword across all hierarchy levels (MT–ST4).

Customizing Views

1. Click the ‘Columns’ filter to adjust displayed data.
2. Select or deselect columns to show only the metrics you need (e.g., Search Volume, CPC, Competition).
3. Hidden columns won’t appear in the table, making it easier to focus on specific data.

---

Topical Map and Content Plan Tool Notes

• Credit Usage: Actions like generating hierarchy, content info, and URL slugs require credits. Sorting and editing are free.
• Flexibility: Customize your map at every level to align with your strategy.
• Collaboration: Exporting the map ensures team members can contribute to the strategy effectively.

Floyi’s Topical Map Tool is a comprehensive solution for crafting and executing a winning content strategy.