Topical Map

The Topical Map is where your research, clustering, and strategy turn into a concrete plan.

It:

• Merges your Topical Research outline and SERP Clustering results into a single structured view
• Builds and maintains the four-level hierarchy (MT, ST2, ST3, ST4) backed by vector analysis
• Preserves and manages content planning fields such as title, intent, journey stage, type, snippet, and URL slug
• Prepares the structure required for the Topical Authority Scorecard and Planner

Use this tool when you are ready to finalize the structure you will actually ship content from.

For best results, have these ready:

• Brand Foundation for the active brand
• Audience personas in Audience Insights (optional, but recommended)
• Topical Research with a Core Topic and hierarchy you are comfortable with
• SERP Clustering completed for the current keyword set

You can still refine topics and keywords later, but the Topical Map assumes your research and clusters are close to final.

1. Open the Topical Map tool for your project.
2. Click Start Topical Hierarchy (or Generate Hierarchy) to create the initial structure.

Behind the scenes, Floyi:

• Uses your clusters, keywords, and research to assign each keyword to MT, ST2, ST3, and ST4
• Builds a consistent hierarchy for every row
• Preserves any existing content planning fields where possible

Credits: Generating the hierarchy uses credits based on your selected AI model. You will see a cost estimate before confirming.

Once the task finishes, review the table and click Save to store the hierarchy.

After saving, run Validate hierarchy (naming may differ slightly in your UI).

The validation step checks for issues such as:

• Mismatched or inconsistent topic names
• Orphaned rows or broken hierarchy chains
• Problems introduced by imports or earlier edits

You will see a validation report with suggested fixes. You can:

• Review the issues in the modal
• Click Apply fixes to let Floyi correct them
• Re-run validation if needed

Validation never silently deletes data. It focuses on safe renames and structural corrections so your hierarchy remains usable.

URL slugs connect your topical map to real or planned pages. They are required for Topical Authority.

1. Click Generate URL Slugs.
2. Floyi will generate slugs for page-level nodes (usually ST4 centroids).
3. Review and edit any slugs that need to match an existing site structure.

If some slugs fail or remain empty:

• Use Retry missing slugs to re-run generation, often grouped by Main Topic for better control.

Credits: URL slug generation uses credits, with a visible cost estimate before you confirm. Editing slugs manually is free.

When your URL slug count reaches zero missing, your map is ready to move into Topical Authority.

You can refine both structure and content planning fields directly in the Topical Map.

Common edits:

• Hierarchy fields: MT, ST2, ST3, ST4
• Content planning fields:
  • Content Title
  • Search Intent
  • Buyer’s Journey
  • Content Type
  • Snippet or meta description
  • URL Slug

To edit:

1. Enter Edit mode (or click into a cell, depending on your UI).
2. Change any values you need.
3. Click Save changes to commit, or Cancel to discard.

Editing and saving do not use credits.

The Topical Map supports different views to match your workflow:

• Map view - focused on hierarchy and SERP status
• Plan view - focused on content fields (titles, journey stage, content type, snippet)
• All view - shows both structural and planning fields together

Helpful controls:

• Column toggles to hide or show metrics such as volume, CPC, competition, or SERP flags
• Global search to find topics or keywords across MT, ST2, ST3, ST4, and keyword fields
• Sorting by volume, topic, or other columns to prioritize review

For any keyword or centroid that has SERP data:

• Click the information icon to open a SERP modal and review the ranking pages and competition for that term.

If enabled in your workspace, you can generate content info for the map:

1. Click Generate content info (or similar label).
2. Floyi pulls SERP context to suggest:
   • Content titles
   • Search intent
   • Buyer’s journey stage
   • Recommended content type
   • Snippet or meta description

You can use these suggestions as a starting point, then refine them manually.

Credits: Generating content info uses credits. Editing the suggested values is free.

Use Export to Excel to create a shareable file. Floyi typically includes:

• A hierarchical sheet with MT, ST2, ST3, ST4, keyword, metrics, content fields, and slugs
• A Markdown outline sheet for quick review and stakeholder comments

Exports are useful for:

• Internal reviews with leadership or clients
• Offline editing and approvals
• Archiving map versions over time

You can import updated maps from Excel or CSV when you need to:

1. Download the latest export and share it with stakeholders.
2. Let them edit topic names, hierarchy, or content fields within the allowed headers.
3. Re-import the file into Floyi.
4. Run validation again and apply fixes if necessary.

Floyi checks headers and IDs to avoid corrupting your map and will report any problems found during import.

When your map is:

• Validated
• Saved
• Fully slugged (no missing URL slugs)

you can promote it into Topical Authority.

This step enables:

• The Topical Authority Scorecard for Coverage, Market Authority, and AI Authority
• The Topical Authority Planner for publish toggles, internal links, anchor management, and brief generation

From that point, your map becomes the backbone of your ongoing authority, execution, and reporting workflows.

• Credit usage:

  • Hierarchy generation, URL slug generation, and content info snapshots use credits, with costs based on the AI model you choose.
  • Sorting, filtering, editing, validation, and exports are free.

• Best practice:

  • Treat the Topical Map as your single source of structural truth.
  • Make changes here first, then let Topical Authority and content tools follow that structure.
  • Use exports and imports to keep stakeholders aligned without manually retyping data.

The Topical Map is where your research, clustering, and planning converge into a structure your whole team can ship from.