SERP Clustering Tool

Floyi’s SERP Clustering Tool enables you to organize and analyze keywords by grouping them based on their similarity in search engine results pages (SERPs).

This feature helps you identify content opportunities, uncover gaps in your SEO strategy, and optimize keyword targeting for relevance, intent, and competitive advantage.

Whether you’re targeting broad audiences or specific niches, the SERP Clustering Tool streamlines your keyword strategy.

How Does the SERP Clustering Tool Work?

Organizes Keywords: Groups keywords based on similarity in SERP data, revealing patterns in user intent and content overlap.
Identifies Gaps: Highlights keyword opportunities to strengthen your SEO strategy.
Customizable Precision: Offers flexibility in clustering, allowing you to target broad or niche markets effectively.

How to Use the SERP Clustering Tool

1. Select Your Country and Location

Target specific regions to align your clustering with relevant search trends and competition:

From the dropdown menu, choose a country (e.g., United States, United Kingdom, Canada, or Australia).
- More countries will be added in the future.

A user interface for SERP Analysis and Clustering from a tool called FLOYI. The options include selecting a country from a dropdown menu, with "United States" chosen. A red arrow points to the selected option. Floyi Content Planning

(Optional) Refine your results further by specifying a city or state for local market targeting. This ensures your strategy accounts for location-specific search behaviors.

Screenshot of a web application interface labeled "SERP Analysis and Clustering." It shows options for selecting a country and an optional city or state. "United States" is chosen. A button labeled "Fetch SERPs and Cluster" is visible. Floyi Content Planning

2. Adjust SERP Similarity Percentage

Customize the precision of your clusters by setting the similarity percentage:

Ranges from 20% (broad grouping) to 90% (highly specific grouping).
Experiment with different thresholds to suit your content needs and SEO strategy.

Screenshot of a webpage titled "SERP Analysis and Clustering" from "FLOYI." The page shows options for clustering keywords by similarity percentage, including 40%, 50%, 60%, and 70%. A side menu includes project and analysis options. Floyi Content Planning

3. Start Initial Clustering

Click ‘Fetch SERPs and Cluster’ to generate keyword clusters.

This action uses credits, with costs varying depending on number of keywords being analyzed and clustered.

Screenshot of the SERP Analysis and Clustering page from a platform called "FLOYI." The interface includes options for country and similarity percentage. A red arrow points to a blue button labeled "Fetch SERPs and Cluster. Floyi Content Planning

4. Re-Cluster Keywords

Floyi allows unlimited re-clustering at no additional credit cost:

Refine your clusters to experiment with different groupings or adjust the similarity percentage.
Re-clustering provides flexibility to find the most effective grouping for your content strategy.

5. Fetch New SERPs

Update your SERP data to ensure your clusters reflect the latest search trends:

Use the ‘Fetch New SERPs’ option to refresh keyword data.
Note: Fetching new SERPs will cost credits.

Clustering Results Overview

1. Key Metrics

Once clustering is complete, Floyi provides an overview with:

Analyzed Keywords: Total keywords processed.
Unique Clusters: Number of distinct keyword groups.
SERP Date: Date when the SERP data was last fetched.

A digital interface showing a SERP Analysis and Clustering tool by FLOYI. It includes options for country selection, clustering, and keyword analysis. The results display clusters, keyword themes, volume, and CPC data in a table format. Floyi Content Planning

2. Clustering Results and SERP Data

Dive deeper into each cluster with detailed metrics, including:

Cluster Number and Headterm: The primary keyword representing the group.
Keywords: All terms within the cluster.
CPC (Cost Per Click): Estimated cost for targeting the keyword in paid search campaigns.
Search Volume: Monthly search volume, indicating interest in the term.
SERP Data: Competitive analysis for each keyword, showing ranking distribution and other relevant insights.

To view specific SERP data for a keyword, click the ‘i’ icon next to it. The detailed SERP data will display in a pop-up window.

Screenshot of a desktop showing a pop-up window labeled "SERP Data." The window lists search results related to waste management services in various locations, including Colorado and Albuquerque. The background shows partially visible website elements. Floyi Content Planning

If the cluster head term and keyword are different, then the SERP data pop-up will show the overlapping results, so you can easily see where specific pages rank for different search queries.

A screenshot of a digital marketing tool showing a comparison between two topics: "organic pest control techniques" and "benefits of organic pest control." It displays search engine result pages (SERP) data, headlines, and match count. Floyi Content Planning

Exporting Clustering Results

Floyi’s Export to Excel function allows you to save and share your clustering data:

Each export includes detailed metrics such as CPC, Search Volume, Competition, and Similarity.
This feature is ideal for team collaboration and future reference.

SERP-based Clustering Notes

Credits Usage: Initial clustering and fetching new SERPs require credits. Re-clustering is free.
Experimentation Encouraged: Adjust the similarity percentage and re-cluster as needed to optimize your results.

Floyi’s SERP Clustering Tool ensures your keyword strategy is not only data-driven but also adaptable to changing trends and competitive landscapes.