Brand Foundation

Brand Foundation is the single source of truth for your brand inside Floyi. Mission, positioning, voice, competitors and site context are stored once, then reused by Audience Insights, Topical Research, Topical Authority, Briefs and the Content Creation workspace.

Use this page as a practical guide for creating, editing and maintaining your Brand Foundation.

Brand Foundation turns scattered brand notes into a structured profile that Floyi can apply everywhere.

A Brand Foundation profile typically includes:

• Brand name and website URL
• High level description and focus
• Mission and vision statements
• Tagline and value pillars
• Target audiences and segments
• Brand voice and tone guidelines
• Market context and key competitors
• Differentiators and positioning
• Brand story and site information

This profile is what Floyi uses when it generates personas, topics, briefs, drafts and internal link suggestions.

1. Open your project in Floyi.
2. In the left navigation, select Brand Foundation.
3. You will see a list or grid of existing brand profiles for that workspace.

Most teams use one Brand Foundation per brand or domain. Agencies can keep multiple brand profiles and attach the right one to each project.

You can create a new Brand Foundation in two main ways.

Best if your site already has decent positioning and product copy.

1. Click Add brand or the plus (+) button in the Brand Foundation view.

2. Select the option to create a brand from URLs.

3. Enter:

   • Your homepage URL
   • An optional second URL such as a product page or about page

4. Choose:

   • Output language
   • AI model

5. Confirm the credit estimate and start generation.

Floyi will fetch your site, extract key signals and generate a structured Brand Foundation. The status will show while the background task runs. When it completes, you can open and edit the result.

Best if your site copy is weak, very new or still in flux.

1. Click Add brand or the plus (+) button.

2. Select the option to create a brand from form inputs.

3. Fill in the fields for:

   • Brand name and website
   • Short description of what you do
   • Industry or niche
   • Target customers and use cases
   • Any positioning notes or value pillars

4. Choose:

   • Output language
   • AI model

5. Review the credit estimate, then run generation.

Floyi will turn these inputs into a complete Brand Foundation that you can refine.

Once generation finishes, you can adjust every section.

1. Open your Brand Foundation profile.

2. Click Edit.

3. Update any of the following, for example:

   • Brand name and URL
   • Mission and vision
   • Tagline and high level positioning
   • Brand voice and tone guidance
   • Target audiences and segments
   • Differentiators and competitors
   • Story and site notes

4. Save your changes.

Manual edits are free and do not consume credits.

Use this path when:

• The structure looks right but some wording feels off
• You have legal or stakeholder feedback that needs precise changes
• You only want to refine a few lines or add internal notes

If the profile misses the mark in a more fundamental way, you can regenerate it.

1. Open the Brand Foundation profile.

2. Add regeneration notes if the UI supports it, such as:

   • “Emphasize enterprise buyers, not solo users”
   • “Tone should be more direct, less playful”

3. Click Regenerate and confirm the model and language.

4. Review the credit estimate, then run regeneration.

Important details:

• Regeneration uses credits, similar to the first generation.
• Regeneration replaces the AI generated content for that profile.
• Always skim the new version before sharing or exporting.

Use regeneration when:

• The initial profile frames the brand incorrectly
• You pivot positioning or target a different segment
• You want a significantly different voice or emphasis, not minor edits

Brand Foundation uses credits for generation and regeneration.

• Each action shows a clear credit estimate before you start.
• URL based generation may cost more than input based generation because of additional analysis.
• Editing existing fields is always free.

For most teams:

• Use a stronger model for your primary Brand Foundation, since this profile will influence many downstream workflows.
• Use smaller or faster models for quick experiments or alternative positioning drafts if you are testing options.

If you hit an insufficient credits state, Floyi will show a modal instead of starting the job.

You can export a Brand Foundation to share with stakeholders outside Floyi.

Common export formats include:

• XLSX

  • Sections as two columns such as label and value
  • Suitable for strategy docs, intake forms and internal planning

• DOCX

  • Structured headings with section titles and content
  • Suitable for brand books, onboarding packets and client deliverables

Exports are read only snapshots. Edit the Brand Foundation inside Floyi, then re export if you need an updated version.

Once you have a solid Brand Foundation, you can:

• Preselect it when generating Audience Insights personas so personas match your positioning
• Use it as context for Topical Research so topics fit your product, buyer stage and language
• Feed it into Content Briefs so goals, tone and differentiators carry into every outline
• Apply it automatically in the Content Creation workspace so Writer and Editor agents use the same voice
• Keep Topical Authority analysis grounded in your real positioning, not generic category language

If you are new to Floyi, set up Brand Foundation before you run large topic or brief workflows. It is easier to fix strategy once than to correct dozens of misaligned outputs later.

For most users:

1. Create one Brand Foundation per brand or domain you care about.
2. Use the URL based method if your site copy roughly matches your current strategy.
3. Use the input based method if your site is early, messy or in the middle of a reposition.
4. Edit the output until it feels accurate enough for internal use.
5. Only regenerate when your strategy shifts or the first version is far off.

From there, move on to Audience Insights and Topical Research with your Brand Foundation selected as context.