Creating Brand Foundations

Floyi’s Brand Identity Tool simplifies the process of building a comprehensive and cohesive brand foundation, ensuring your content strategy aligns with your brand’s vision and values.

How Does the Brand Identity Tool Work?

The Brand Identity Tool generates essential brand elements based on details you provide about your brand, industry, and target audience. These elements include:

Mission and Vision Statements
Core Values
Brand Personality
Unique Selling Proposition
Target Audience and more

Floyi also provides practical site guidelines to ensure consistency in your brand’s tone, voice, and identity across all content.

How to Add a Brand or Project

Click on the Add (+) button as shown below.
Follow the on-screen prompts to name and initiate your new brand or project.

How to Create and Edit a Brand Identity

To build your brand identity, follow these steps:

Enter Your Brand Information
Fill in the required fields with details about your brand, such as its name, industry, and target audience.
Generate Your Brand Identity
- Click on ‘Generate Brand Identity.’
- Wait a few seconds while Floyi analyzes your input to create a tailored brand profile.
- The generated brand identity will include elements like your Mission Statement, Core Values, and Brand Voice (see example screenshots below).

Edit Your Brand Identity
- Click on the ‘Edit’ button in the top-right corner to update or refine the following details:
  - Brand Name
  - Website URL
  - Mission and Vision Statements
  - Tagline
  - Target Audience
  - Brand Voice
  - Core Values
  - Marketplace and Key Competitors
  - Unique Selling Proposition
  - Brand Personality
  - Brand Story
  - Site Information

Regenerate Your Brand Identity (Optional)
- If you want a fresh version, click ‘Regenerate.’
- Note: Regenerating will overwrite the existing identity.

Brand Foundation Notes

Credit Usage: Generating or regenerating a brand identity uses credits. The amount of credits required depends on the AI model selected.
Custom Edits: Editing details is free and allows you to tailor the generated identity to align with your evolving goals.

With Floyi’s Brand Identity Tool, building a strong foundation for your brand strategy has never been easier. Let me know if you’d like further refinements or visuals added! ToT method.