Audience Insights

Audience Insights turns your buyers into structured personas that Floyi can reuse across research, planning and content.

Instead of static PDFs, personas become live inputs you can select in Topical Research, Briefs and the Content Creation workspace.

Use this page as a guide for creating, editing and managing personas inside Floyi.

Audience Insights helps you:

• Generate customized buyer personas that align with your Brand Foundation
• Capture demographics, goals, pains, triggers, values and objections in a structured format
• Keep personas up to date as your product, market or strategy changes

Personas created here are available wherever Floyi asks you to choose an audience, including:

• Topical Research
• Content Briefs
• The Content Creation workspace

1. Open your project in Floyi.
2. In the left navigation, select Audience Insights.
3. You will see your existing personas for this project, if any.

Most teams start with one primary buyer persona, then add a few more to cover secondary buyers, users or influencers.

You will get the best results if you create a Brand Foundation first.

1. Go to Brand Foundation and create a profile for your brand.
2. When generating personas, select that Brand Foundation so Floyi uses your real positioning and language.

You can technically generate personas without a Brand Foundation, but they will be less aligned with your strategy.

1. Open Audience Insights.
2. Click Generate personas or the equivalent button in the UI.
3. Select:
   • The Brand Foundation you want to use
   • Language and country, if prompted

You can optionally narrow the generation with extra hints, for example:

• Roles or job titles
• Industries or company sizes
• Regions or markets
• Typical maturity level or adoption stage

Use this when you already know who you sell to. If you are still exploring, you can leave these fields empty and let Floyi propose a mix of likely buyers.

If you do not have specific preferences yet, you can skip this step.

Use the control in the UI to choose how many personas to generate in one run.

• Minimum: 1
• Maximum: 5

For a first pass, start with 1 or 2 personas. You can always generate more later.

1. Review the AI model and the credit estimate.
2. Click Generate personas.
3. Wait for the generation to complete. Personas created in this run will appear in the list, often marked as New.

Generating personas uses credits. The cost depends on the AI model you pick.

When you open a generated persona, you will typically see fields similar to:

• Name
• Age or age range
• Job title and role
• Seniority or decision power
• Company type and size
• Location or region
• Goals
• Pains and triggers
• Values and priorities
• Fears and risks they want to avoid
• Buying process and decision drivers
• Information sources and research habits
• Common objections
• Representative quotes

You can adjust both wording and structure. The goal is not to have every possible detail, but to capture the pieces that will actually change how you write and what you prioritize.

Editing is free and usually the first thing to do after generation.

1. Open Audience Insights.

2. Click on the persona you want to modify.

3. Click Edit.

4. Update any fields that need refinement, for example:

   • Correct job titles or industries
   • Tighten goals and pains
   • Replace generic values with concrete ones you hear in sales calls
   • Add real phrasing to the quotes section

5. Click Save in the persona drawer or card.

You can edit personas as often as needed. Floyi will use the latest saved version in future workflows.

If a persona is no longer relevant or was created as an experiment, you can remove it.

1. Open Audience Insights.
2. Select one or more personas using the checkboxes or selection controls.
3. Click Delete or Delete selected personas.
4. Confirm the deletion.

Deleted personas are removed from the project and will no longer be available as options in research, briefs or drafts.

You can export personas if you need to share them with stakeholders outside Floyi.

Typical export options include:

• XLSX

  • Each persona as a row, with fields as columns
  • Useful for spreadsheets, research summaries and intake forms

• DOCX or text export

  • Structured sections per persona
  • Useful for onboarding documents, client deliverables or playbooks

Exports are snapshots. Edit personas in Floyi, then re export if you want a refreshed copy.

Audience Insights uses credits only when generating new personas.

• Editing and deleting personas is free.
• Each generation run shows a clear credit estimate before you confirm.
• Heavier models cost more credits but may give richer, more nuanced personas.

Common patterns:

• Use a stronger model for your primary personas that will influence most of your content.
• Use smaller or faster models for exploratory personas or early experiments.

If you do not have enough credits, Floyi will show an error or a billing prompt instead of starting the job.

Once you have at least one persona, you can use it across the platform.

Some key connections:

• Topical Research

  • Select one or more personas so topic generation reflects their pains, language and journey

• Content Briefs

  • Attach personas to briefs so goals, objections and research habits shape the outline and talking points

• Content Creation workspace

  • Drafts can inherit persona context so the tone and angle match the intended reader

• Topical Authority planning

  • Choose topics that map to specific personas, not just generic search volume

If you are new to Floyi, a simple approach is:

1. Set up your Brand Foundation.
2. Create one strong primary persona in Audience Insights.
3. Use that persona in your first Topical Research and brief runs.

You can always come back to add more personas once you see how the first one performs.