Floyi Features and Tools Overview

Floyi is the operating system for topical authority. Teams build strategic topical maps, not keyword clusters, then generate briefs and drafts that inherit the map’s structure, intent and linking. One closed-loop system replaces 5-7 disconnected SEO tools with authority tracking across Google and AI search.

Floyi is evidence-first. By evidence, we mean live SERP patterns, competitor coverage signals and AI mention and citation signals across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and more.

Floyi is built around three strategic pillars:

1. Brand strategy — codify your mission, voice, positioning and content rules once. Every downstream output follows them.
2. Audience strategy — turn personas into live inputs that flow through every brief and draft, not static PDFs nobody reopens.
3. Topic strategy — build a topical map up to four levels deep that defines how humans and AI search engines read your expertise. This is your knowledge architecture.

On top of those pillars, Floyi measures topical authority across content, the market and AI search, surfaces priorities and generates briefs and drafts that inherit your strategy end to end.

Most teams lose because their workflow drops context. Brand and persona work sits in a document nobody reopens. Topic research lives in a spreadsheet. SERP analysis lives in another tool. AI visibility is not measured consistently. Briefs get rebuilt from scratch.

Floyi keeps strategy connected through execution so results compound instead of resetting every sprint:

1. Codify your brand, voice and audience — structured once, reused everywhere
2. Build your topical map from research and clustering — up to four levels of depth
3. Measure Coverage, Visibility, Share of Voice and AI Authority across that map
4. Prioritize the next topics to ship in the Authority Planner
5. Generate briefs and drafts that follow the map
6. Publish directly to WordPress with SEO metadata and formatting
7. Coverage and authority metrics update — signals refine the next cycle
8. Repeat with a smarter, more complete map each cycle

The rest of this page introduces each part of that loop and links to dedicated docs for deeper detail.

What it is Brand Foundation is the single source of truth for your brand inside Floyi. Mission, positioning, voice, values, competitors and site context are stored once, then reused by Audience Insights, Topical Research, Topical Authority, Briefs and the Content Creation workspace.

Brand Foundation has four tabs:

• Brand Identity — core strategic statements about your brand (mission, vision, positioning, voice, values, competitors)
• Content Guide — rules and guidelines for AI content generation (terminology, compliance, competitor policies, brand messaging, approved snippets)
• Brand Voice — AI-powered voice analysis that profiles your writing style from real samples and generates a prompt directive applied to all briefs and drafts
• Knowledge Base — upload documents to give AI agents brand-specific context during brief and draft generation

What you can do

• Generate a Brand Foundation from your homepage URL plus an optional second URL, or enter it manually
• Edit and regenerate with notes as your positioning evolves
• Define terminology rules, compliance rules, competitor comparison guidelines, brand messaging pillars and approved snippets in the Content Guide
• Analyze writing samples (upload, URL import or Knowledge Base selection) to build a seven-dimension voice profile in Brand Voice
• Upload documents (PDF, DOCX, TXT, MD, HTML) to the Knowledge Base for semantic retrieval during content generation
• Export to XLSX, DOCX or Google Docs for legal, PMM or agencies

Where it flows Brand Foundation feeds Audience Insights, Topical Research, Briefs, Topical Authority and the Content Creation workspace. Content Guide rules, Voice directives and Knowledge Base context are automatically applied during brief and draft generation.

See: Brand Foundation

What it is Audience Insights generates and manages detailed buyer personas that Floyi treats as live inputs, not static slides. Real audience context shows up in every brief and every draft.

What you can do

• Generate 1 to 5 personas per run using Brand Foundation as context
• Refine personas with optional guidance such as roles, industries or regions
• Search, select, delete and export personas to XLSX, DOCX or Google Docs

Where it flows Personas are available inside Topical Research, Briefs and authority workflows, so topics and drafts align with real people and their pain points.

See: Audience Insights

What it is Site Architecture is the planning tool for service-based and local businesses. It structures your service pages, location pages and combined service+location pages before you build your topical map. Enter services and locations, click generate, and map your entire site structure automatically.

What you can do

• Choose your content scope: Local Site + Resources, Local Site Only, or Resources Only
• Define services, subservices and location hierarchies (state, city, neighborhood)
• Generate service+location page combinations with configurable URL patterns
• Set page types like pricing, process, FAQ, reviews and case studies (16 page types available)
• Sync business info from Google Business Profile or fetch locations from a URL
• Import existing page lists from CSV or Excel with automatic column mapping
• Preview in Tree or Table views before committing
• Connect architecture pages to Topical Authority for tracking

Where it flows Site Architecture pages integrate with Topical Authority for coverage and visibility tracking. The Authority Planner separates Local Pages and Resource Pages into distinct views with different brief generation workflows for each.

See: Site Architecture

Your topical map is not a keyword list. It is the blueprint of your expertise and the knowledge architecture that defines how search systems interpret your domain.

What it is Topical Research is your structured ideation engine. It turns a core topic plus brand and persona context into a four-level topic hierarchy (Main Topics, Subtopic Tier 2, Subtopic Tier 3, Subtopic Tier 4) with scoped keyword generation.

What you can do

• Generate Main Topics and up to three levels of subtopics asynchronously
• Add scoped keyword sets at the map, topic or custom selection level
• Work across three views: Silo, Outline and Spreadsheet
• Detect duplicates with semantic analysis
• Edit inline, paginate large outlines and round-trip via XLSX or Google Sheets import and export

Where it flows The Topical Research outline is the input for Topical Clustering.

See: Topical Research

What it is Topical Clustering groups your keywords into SERP-aware clusters with centroids, tuned by country, language and optional location.

What you can do

• Fetch SERPs and cluster keywords in one operation
• Adjust overlap to control how tight clusters feel
• Re-cluster for free using saved SERPs, so you refine structure without extra credits
• Import your own clusters from Excel or CSV
• Inspect SERPs for any centroid or keyword inside a modal

Where it flows Clusters feed the Topical Map, which becomes your knowledge architecture.

See: Topical Clustering

What it is Topical Map merges your research hierarchy and clusters into a single, validated topical map. It is your knowledge architecture for humans and AI search engines, and the foundation for Topical Authority.

What you can do

• Generate a vector-based hierarchy from clusters and research
• Validate names and structure, then apply safe fixes
• Generate URL slugs and optional content info for each page-level topic
• Export both a hierarchical XLSX and a Markdown outline for review

Where it flows Once validated and slugged, the Topical Map is promoted into Topical Authority.

See: Topical Map

Topical Authority is Floyi’s system for measuring how completely and visibly you cover your topical map and how you compare against competitors. It answers the fundamental question: where are we winning or losing, and what should we ship next?

It has three main parts: metrics, Scorecard and Planner.

Floyi tracks authority as a model, not a single metric:

• Content Authority — combines Coverage (importance-weighted share of your plan that is published) and Performance (how well those published pages rank)
• Market Authority — your share of ranking value across the map versus all competing domains
• AI Authority — mentions and citations across AI search surfaces including Google AI Overviews, AI Mode and ChatGPT
• Topical Authority Score (TAS) — a combined score that rewards balanced Content Authority, Market Authority and AI Authority
• Share of Voice (SOV) — your visibility share versus all ranking domains

What it is Scorecard is your diagnostic view. It tells you how strong your position is across a topical map, where you are weak and which competitors own the gaps.

What you can do

• See TAS, Coverage, Visibility and SOV trends over time
• Inspect SOV leaderboards for Top 10, 20 or 100 domains plus a full modal with thousands
• Drill into domain rankings, common topics, AI Overview mentions and citations
• Compare your authority against any competitor on the topics that matter to your audience
• Export CSV or Excel for slides and stakeholder reports

See: Topical Authority Scorecard

What it is Planner is your command center. It turns Scorecard insights into an ordered list of “what to ship next” across your map.

What you can do

• Work inside a full hierarchy from Pillar to Page, with coverage counters at each level
• Switch between Local Pages (from Site Architecture) and Resource Pages (from Topical Map) views
• Filter for high-impact work such as high importance, not published, not found in SERP or under-covered pillars
• Open SERP modals, AI Overview Viewer, AI Mode and ChatGPT views per topic
• See and manage content info, keywords, internal link suggestions, anchors and brief status in a single drawer
• Generate URL slugs and bulk briefs with upfront cost estimates
• Launch different brief workflows for Local versus Resource pages

See: Topical Authority Planner

Briefs and drafts should inherit strategy, not lose it. Every brief knows where the article sits in the map, which topics it relates to, what to link to and which audience it serves.

Floyi supports two paths for briefs:

• Topical Authority integrated briefs — generated directly from Planner nodes for topic-anchored execution
• Standalone briefs — query-anchored, research-heavy briefs with full SERP analysis and outline review

What you can do

• Select Top 20 SERP competitors, your buyer personas, add user keywords, internal links, anchors and external links
• Include AI Overview, AI Mode and ChatGPT context where available
• Review and approve outlines before full generation in the standalone flow
• Export briefs for writers in TXT or work entirely inside Floyi

See: Content Briefs

What it is The Content Creation workspace turns briefs into connected drafts that stay tied to your brand, audience and topical map.

What you can do

• Use Writer and Editor agents to generate complete drafts
• Optionally run Specialist agents for fact checking, web research, conversion improvements and evidence integration
• Edit in a rich text environment with autosave and version history
• Manage editorial states like “Draft done” or “Approved”
• Generate bulk drafts across selected topics (Pro and Agency plans)

See: Content Creation

What it is The Content Editor and Optimizer is the production environment where strategy becomes published content. It combines a rich text editor with AI writing assistance and deep competitive optimization.

What you can do

• Write and edit with a full rich text editor (formatting, links, images, tables, code blocks)
• Use the AI Writing Assistant to simplify, expand, shorten, fix grammar, optimize or run custom rewrites on selected text
• Set Strategic Intent per article: Human-First, LLM-Friendly or Executive Summary
• Run the Optimizer to see a Coverage Matrix comparing your content against top competitors and AI sources
• Identify missing entities and topics, heading structure issues and reading level
• Use Specialist Agents to fact-check, enrich and polish drafts
• Export to HTML, Markdown, Plain Text or PDF
• Publish directly to WordPress from the editor

Where it flows Published content feeds back into coverage metrics, authority scores and future audits.

See: Content Editor and Optimizer

What it is WordPress Publishing lets you push finished content from the Content Editor or the Authority Planner straight to your WordPress site. No copy-pasting, no reformatting.

What you can do

• Connect WordPress sites using the Floyi Connect plugin with secure token-based authentication
• Publish to Posts, Pages or custom post types
• Set status to Draft, Publish Now or Schedule for a future date
• Assign categories, tags and authors
• Map SEO metadata to Yoast, Rank Math, AIOSEO or SEOPress
• Auto-convert content to native Gutenberg blocks or Classic HTML
• Update existing posts and sync status changes back to Floyi via webhooks
• Bulk publish multiple completed drafts from the Authority Planner with global defaults and per-article overrides

Where it flows Every publish cycle feeds back into Topical Authority. Coverage and performance signals update automatically, so the next planning cycle starts with fresh data.

See: WordPress Publishing

What it is The Content Audit tool analyzes your website’s existing content against your Topical Map to identify which pages are performing well and which need attention.

What you can do

• Audit pages against your map for topical alignment and cannibalization
• Find pages to Keep, Optimize, Prune or Redirect
• Track coverage trends over time against your map
• Resolve cannibalization issues where multiple pages fight for one topic

Where it flows Audit results feed directly into Planner priorities for optimization or new content.

See: Content Audit

What it is The AIRS (AI Results) Analyzer lets you see how any query is answered across multiple AI platforms and traditional SERPs. Understand where your brand appears and what sources AI tools are citing.

AIRS queries across Google SERPs, Bing SERPs, Google AI Mode, Google AI Overview, Bing Copilot, Claude, Gemini, OpenAI Web, Perplexity and ChatGPT.

What you can do

• Run an analysis on any query with optional language and brand context
• See a comparison matrix showing visibility across all engines
• Read strategic insights with actionable recommendations
• Drill into individual tool responses and source citations
• Track visibility as High, Medium, Low or Not Visible per engine
• View past reports and re-run or retry failed engines
• Export to DOCX or PDF for clients and stakeholders

Where it flows AIRS results inform your content strategy by showing where your brand appears in AI answers and where competitors have visibility you do not. Use these insights to prioritize topics in the Authority Planner.

See: AIRS Analyzer

Floyi treats expensive operations as background jobs with clear controls.

Examples:

• Scheduled SERP refresh and recompute for Topical Authority by brand and locale
• Automatic email notifications when long-running tasks finish, such as SERP refresh, authority recompute or brief generation
• Brand aliases to improve AI Overview detection for different versions of your brand name

Floyi uses a transparent credit system for AI and SERP work.

• Every major action has a named credit type with AI model multipliers
• You see an upfront estimate before running a job
• Re-clustering using existing SERPs is free, so you can refine structure without burning credits
• Insufficient credit states show a clear modal instead of failing mid-flow

See: Credits and Billing

Floyi supports multiple AI providers and models so you can balance quality and cost per workflow.

Available families include:

• OpenAI

  • GPT-5.1
  • GPT-5
  • GPT-5 Mini
  • GPT-4.1
  • GPT-4.1 Mini
  • GPT-4o
  • GPT-4o Mini

• Anthropic

  • Claude 3.5 Haiku
  • Claude 4.5 Haiku
  • Claude 4.5 Sonnet
  • Claude 4 Sonnet

• Google

  • Gemini 3 Pro
  • Gemini 2.5 Pro
  • Gemini 2.5 Flash

You can pick different models for different jobs, such as heavier models for authority briefs and lighter ones for exploratory research.

Floyi is built for teams that need strategy and execution to stay aligned in a world where AI search fragments everything.

Common roles:

• SEO consultants and agency owners who need defensible roadmaps, clear priorities and reporting that holds up in client reviews
• Heads of Content and CMOs who want a single system of record instead of scattered tools and the confidence that content investment builds durable authority
• Senior SEOs and content strategists who care about topical authority across SERPs and AI answers, not just single keywords
• Agencies that need to productize strategy, briefs, drafts and reports across many clients

Typical outcomes:

• A structured topical map up to four levels deep that connects brand, audience and topics to real SERPs
• A Topical Authority Scorecard that shows exactly where you stand across content, market and AI authority
• An Authority Planner that turns that scorecard into a clear publishing queue
• Briefs and drafts that inherit strategy instead of re-creating it from scratch
• Direct WordPress publishing with SEO metadata so every publish cycle strengthens the next plan
• AIRS reports that show visibility across Google and AI search engines for any query
• Exports and reports that clients and executives can read without translation

From here, the individual docs for each module will walk through setup, workflows and advanced options in detail.