Floyi Features and Tools Overview

Floyi replaces the Franken stack of disconnected SEO and content tools with a single closed loop system. Brand, audience, topic strategy, authority and execution all live in one place, so every decision becomes live input for the next stage.

Floyi is built around three strategic pillars:

1. Brand strategy – codify your mission, voice and positioning.
2. Audience strategy – turn personas into live inputs, not static PDFs.
3. Topic strategy – build a topical map that defines how humans and AI search engines read your expertise.

On top of those pillars, Floyi measures topical authority, surfaces priorities and generates briefs and drafts that inherit your strategy.

At a high level, Floyi runs a simple loop:

1. Codify your brand and audience
2. Build your topic map from research and clustering
3. Measure Coverage, visibility and Share of Voice across that map
4. Prioritize the next topics to ship in the Authority Planner
5. Generate briefs and drafts that follow the map
6. Publish, update Coverage and refresh authority metrics
7. Repeat with a smarter, more complete map each cycle

The rest of this page introduces each part of that loop and links to dedicated docs for deeper detail.

What it is Brand Foundation is your canonical brand profile. Mission, positioning, voice, values, competitors and site context are structured once, then reused everywhere in Floyi.

What you can do

• Generate a Brand Foundation from pasted inputs or from your homepage URL plus an optional second URL
• Edit and regenerate with notes as your positioning evolves
• Export to XLSX or DOCX for legal, PMM or agencies

Where it flows Brand Foundation feeds Audience Insights, Topical Research, Briefs, Topical Authority and the Content Creation workspace.

See: Brand Foundation

What it is Audience Insights generates and manages detailed buyer personas that Floyi treats as live inputs, not static slides.

What you can do

• Generate 1 to 5 personas per run using Brand Foundation as context
• Refine personas with optional guidance such as roles, industries or regions
• Search, select, delete and export personas to XLSX or DOCX

Where it flows Personas are available inside Topical Research, Briefs and authority workflows, so topics and drafts align with real people.

See: Audience Insights

What it is Topical Research is your topic and keyword planning workstation. It turns a core topic plus brand and persona context into a four-level topic hierarchy with scoped keyword generation.

What you can do

• Generate Main Topics and up to three levels of subtopics asynchronously
• Add scoped keyword sets at the map, topic or custom selection level
• Edit in a fast table, paginate large outlines and round-trip via Excel import and export

Where it flows The Topical Research outline is the input for Topical Clustering.

See: Topical Research

What it is Topical Clustering groups your keywords into SERP-aware clusters with centroids, tuned by country, language and optional location.

What you can do

• Fetch SERPs and cluster keywords in one operation
• Adjust overlap to control how tight clusters feel
• Re-cluster for free using saved SERPs, so you refine structure without extra credits
• Inspect SERPs for any centroid or keyword inside a modal

Where it flows Clusters feed the Topical Map, which becomes your knowledge architecture.

See: Topical Clustering

What it is Topical Map merges your research hierarchy and clusters into a single, validated topical map. It is your knowledge architecture for humans and AI search engines, and the foundation for Topical Authority.

What you can do

• Generate a vector-based hierarchy from clusters and research
• Validate names and structure, then apply safe fixes
• Generate URL slugs and optional content info for each page-level topic
• Export both a hierarchical XLSX and a Markdown outline for review

Where it flows Once validated and slugged, the Topical Map is promoted into Topical Authority.

See: Topical Map

Topical Authority is Floyi’s system for measuring how completely and visibly you cover your topical map and how you compare against competitors. It has three main parts: metrics, Scorecard and Planner.

Floyi focuses on a small set of defensible metrics:

• Coverage – importance-weighted share of your plan that is published
• Visibility – rank-weighted presence across the map using empirical CTR curves and breadth controls
• Share of Voice (SOV) – your visibility share versus all ranking domains
• Topical Authority Score (TAS) – a combined score that rewards balanced Content Authority, Market Authority, and AI Authority

What it is Scorecard is your diagnostic view. It answers “Where are we winning or losing across this map right now” for your brand and competitors.

What you can do

• See TAS, Coverage, Visibility and SOV trends over time
• Inspect SOV leaderboards for Top 10, 20 or 100 domains plus a full modal with thousands
• Drill into domain rankings, common topics and AI Overview mentions or citations
• Export CSV or Excel for slides and stakeholder reports

See: Topical Authority Scorecard

What it is Planner is your command center. It turns Scorecard insights into an ordered list of “what to ship next” across your map.

What you can do

• Work inside a full hierarchy from Pillar to Page, with coverage counters at each level
• Filter for high-impact work such as high importance, not published, not found in SERP or under-covered pillars
• Open SERP modals and AI Overview Viewer per topic
• See and manage content info, keywords, internal link suggestions, anchors and brief status in a single drawer
• Generate URL slugs and bulk briefs with upfront cost estimates

See: Topical Authority Planner

Floyi supports two paths for briefs:

• Topical Authority integrated briefs – generated directly from Planner nodes for topic-anchored execution
• Standalone briefs – query-anchored, research-heavy briefs with full SERP analysis and outline review

What you can do

• Select Top 20 SERP competitors, your buyer personas, add user keywords, internal links, anchors and external links
• Include AI Overview, AI Mode, and ChatGPT context where available
• Review and approve outlines before full generation in the standalone flow
• Export briefs for writers in TXT or work entirely inside Floyi

See: Content Briefs

What it is The Content Creation workspace turns briefs into connected drafts that stay tied to your brand, audience and topical map.

What you can do

• Use Writer and Editor agents to generate complete drafts
• Optionally run Specialist agents for fact checking and research
• Edit in a rich text environment with autosave and version history
• Manage editorial states like “Draft done” or “Approved”

See: Content Creation

What it is The Content Editor & Optimizer is the production environment where strategy becomes published content. It combines AI writing with deep competitive optimization.

What you can do

• Write and edit with real-time optimization scores
• Use Specialist Agents to fact-check, enrich, and polish drafts
• Compare against top competitors and AI search results
• Manage editorial states and publish directly to your CMS

Where it flows Published content feeds back into coverage metrics and future audits.

See: Content Editor & Optimizer

What it is The Content Audit tool analyzes your website’s existing content against your Topical Map to identify which pages are performing well and which need attention.

What you can do

• Audit pages against your map for topical alignment and cannibalization
• Find pages to Keep, Optimize, Prune, or Redirect
• Track coverage trends over time against your map
• Resolve cannibalization issues where multiple pages fight for one topic

Where it flows Audit results feed directly into Planner priorities for optimization or new content.

See: Content Audit

Floyi treats expensive operations as background jobs with clear controls.

Examples:

• Scheduled SERP refresh and recompute for Topical Authority by brand and locale
• Automatic email notifications when long-running tasks finish, such as SERP refresh, authority recompute or brief generation
• Brand aliases to improve AI Overview detection for different versions of your brand name

Floyi uses a transparent credit system for AI and SERP work.

• Every major action has a named credit type with AI model multipliers
• You see an upfront estimate before running a job
• Re-clustering using existing SERPs is free, so you can refine structure without burning credits
• Insufficient credit states show a clear modal instead of failing mid-flow

See: Credits and Billing

Floyi supports multiple AI providers and models so you can balance quality and cost per workflow.

Available families include:

• OpenAI

  • GPT-5.1
  • GPT-5
  • GPT-5 Mini
  • GPT-4.1
  • GPT-4.1 Mini
  • GPT-4o
  • GPT-4o Mini

• Anthropic

  • Claude 3.5 Haiku
  • Claude 4.5 Haiku
  • Claude 4.5 Sonnet
  • Claude 4 Sonnet

• Google

  • Gemini 3 Pro
  • Gemini 2.5 Pro
  • Gemini 2.5 Flash

You can pick different models for different jobs, such as heavier models for authority briefs and lighter ones for exploratory research.

Floyi is built for teams that need strategy and execution to stay aligned in a world where AI search fragments everything.

Common roles:

• Heads of Content and CMOs who want a single system of record instead of scattered tools
• Senior SEOs and content strategists who care about topical authority, not just single keywords
• Agencies that need to productize strategy, briefs and reports across many clients

Typical outcomes:

• A single topical map that connects brand, audience and topics to real SERPs
• A Topical Authority Scorecard that shows exactly where you stand and why
• An Authority Planner that turns that scorecard into a clear publishing queue
• Briefs and drafts that inherit strategy instead of re-creating it from scratch
• Exports and reports that clients and executives can read without translation

From here, the individual docs for each module will walk through setup, workflows and advanced options in detail.